Small businesses can benefit from a strong local presence. They do not have to compete with big names and can utilise their resources more productively. However, the national market and the local market are entirely two different things, so you need to use different strategies to gain a foothold in either of them.
At #WeCanBuildYourBusiness, we recommend the 5 marketing techniques mentioned below to help you attract more local customers.
1.Establish a Good Local Business Presence Online
Search engines provide a number of opportunities to local businesses but you need to establish your local business to take advantage of that. Here’s what you should do:
- Claim your business on Google My Business and make sure your location is accurate on Maps.
- Correct any mistakes in your online name, address, and phone number information. You don’t want to mislead your customers.
- Use long-tail local keywords like “web design in London,” or “winter jackets in Manchester”. This will draw the local audience to your business.
- Make sure your website is SEO friendly and compatible with the mobile platform.
2.Register in Local Directories
People online will look at local directories when they want to find local businesses. You should register will all available local directories in your city to expand your presence online and gain more visibility. Local directories allow user submitted reviews so you can take advantage of that to draw more customers to your store. These reviews can convince prospects to try your products and services. Focusing on #hyperlocalmarketing will allow you to narrow down your target audience and gain more conversions for less investment.
3.Loyalty Programs and Local Discounts
You can include loyalty programs and local discounts in your marketing strategy to draw customers. Your campaigns should show your customers that you’re one of them and want to serve the local community. Some businesses hesitate to offer these programs because they believe it would eat into their profits. However, loyalty programs and discounts will keep bringing your customers back to your business so your investment would have good returns.
4.Become Active on Social Media
People like to connect with brands and establish a relationship with them. That’s one of the reasons why brands and businesses engage audiences on platforms like Twitter, Facebook, Instagram, Snapchat, etc. When you communicate regularly with your customers, you have a personal connection with them and can address their concerns quickly. This will help improve your reputation and bring more local customers to your doorstep.
5. Consider Rebranding
Rebranding or changing your brand’s message can help you establish a deeper connection with your local customers. Marketing at the hyperlocal level should be more personal and relevant to the area of service. You can change your logo, brand message, and your entire marketing strategy to fit a local customer base. That would help in the long run.
If you want to know more attracting local customers, don’t hesitate to contact us. We Can Build Your Business will offer solid advice on small businesses. You can give us a call on 0330 133 0092 or fill in this contact us form.
If you want to know more about attracting local customers please do not hesitate to contact us. We Can Build Your Business can offer solid advice to help small businesses grow confidently.
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