5 #VideoMarketing Tips To Skyrocket Your Traffic And #Conversions

Every business owner wants to ensure their website gets a good volume of traffic and greater conversions. The one way to ensure this happens is to have a solid video marketing plan in place. Most people don’t have experience in this aspect of digital marketing, and it’s best to hire professionals for the job.

But as a business owner, it’s also important to be aware of what’s involved in video marketing and how to get the best results.

Here are 5 #VideoMarketing tips that will significantly boost your website traffic and conversions. Before we take a look at what these are, let’s understand what video marketing is. 

About Video Marketing

In this type of marketing, you record and post videos that will help you get closer to your business goals. While videos are synonymous with YouTube, they can be used just about anywhere to boost the popularity of your business. They are the perfect way to add uniqueness and the interest quotient to your posts on #SocialMedia platforms such as #Facebook, #Instagram, #Snapchat and #Twitter etc. Not only will this increase the number of qualified leads you get, but you will notice it helps significantly increase brand awareness too.

Focus on Creating the Right Strategy

While posting interesting videos on various platforms is an effective way to market your #Business and #Brand, doing this without a solid marketing strategy will only have the opposite effect. These are the 5 steps to follow when you are crafting a video marketing strategy:

  1. Brand Evaluation- Look at your brand carefully and make note of what your  #USP is and what you value as a credible business. The video content you create needs to reflect these values as well as the services or products you offer. When you are focused on these aspects, you will find it much easier to design content around them.
  1. Know Your Audience- It’s important that you create buyer personas and know exactly where your audiences are. Prioritise posting your video content on platforms that your existing and potential customers frequent.
  1. Check What Your Competition Is Doing– You need to keep an eye on what your competition is doing. Regularly check which topics they are posting content about, the keywords they are ranking for (by using tools such as SEMRush). Then ascertain whether similar information will be suited for and appreciated by your visitors and customers.
  1. The Concept of a Video #UVP– This involves creating a detailed outline which clearly defines what’s unique about you and your content. The factors to take into account in this stage are the tone and style, the topics your videos will cover and the mediums you will use to get your content to your audiences.
  1. Create the plan– This is the final step of the process. In this stage you plan how you will use your video content at every step of the buyer’s journey throughout the sales funnel, to improve conversions.

If you want to know more about  our powerful effective video marketing services,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

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3 Ways to Make Your #Blog Posts Go #Viral

We all, at some point or the other, have heard about online ‘viral’ content. It’s something that every #blogger dreams of, yet it isn’t an easy task to achieve this. So what exactly does it mean when we say something has gone viral? And what makes a blog go #viral?

Here we look 3 ways to make your blog posts go viral. 

#ViralBlogPost- What Is It?

A viral blog post is one that’s shared by thousands if not millions of people. Social media use is on the rise, which means there is definite potential for different types of content to go viral. Videos and photos are more likely to go viral and incorporating these into your blog post is one way to set it on the path to popularity. Viral content on #YouTube and #Facebook can get literally millions of hits and it also helps you get a greater number of #backlinks, giving your blog the vast exposure it needs.

Key Components of a Viral Blog Post

In order to be viral, blog posts need to strike the right chord with a large number of people. Most viral content could be any one or a combination of these aspects:

  • Controversial
  • Unique and useful
  • Trendy topic
  • Humorous

It isn’t possible for a blog post to have all of these ingredients. However, your post would need at least one or maybe two of them to become viral. 

How to Create Viral Content

Most bloggers wonder whether there is some secret formula that will help them create viral content. Sadly, there isn’t; but here are some things you can do to increase the chances of your blog post going viral:

1.Focus On Creating Large Volumes Of Good Quality Content

It’s important to keep in view that only good content will go viral and it’s unreasonable to expect that all your blog posts will be hit the popularity charts. But when you post a significant amount of great content regularly, that ups your chances of some of it going viral. Ensure your blog has a unique angle as well as a personal touch.

2.Get The #Title Right

The importance of having a great title for your blog post, can’t be overstressed. This is the very first thing #onlineaudiences will see. Aside from this, the title also has bearing on how your post gets indexed by search engines. A catchy title is one of the best ways to increase the chances of your post being shared.

3.The Perfect Balance of Original and Trending Content

It’s important to write about #trending yet original topics, rather than pen something on off-beat topics that most people aren’t aware of or care about. The one way to do this is to conduct research on sites such as #Reddit and #Quora as well as #Google .Trends to see what’s ‘in’. While picking a trending topic is crucial, the content you post needs to have a unique angle to it. In addition, add images and videos to your post, as this can increase the popularity of your post #phenomenally.

If you want to know more about  blogging and creating #ViralContent, please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

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4 Top Tips to Help #Start-Ups Boost Sales

Every #Start-Up #Business needs a steady flow of sales to keep it afloat in the early crucial stages to ensure ultimate survival. If you feel that things are not going exactly going as you planned and your sales are struggling then here are 4 important steps to take to boost your sales

1.Prioritise You #LeadGeneration

You need to ensure that your sales pipeline is being fed by lots of leads. Easier said than done you may be saying but it is imperative that you don’t take your eye off the ball in such an important stage. If your pipeline is full then the sales are bound to happen.

Leads can be generated from multiple avenues both online and offline, but as your marketing budget will either be very slim or virtually non- existent hen let us look firstly at the most cost effective.

Simple things like referrals from family and friends are certainly going to be invaluable to you in the early stages as a referral from a trusted party is like a golden handshake and these referrals usually result in very high conversion rates.

Another tried and tested method of growing your leads, is the good old fashioned way of picking up the phone and “cold calling. “ I know this method may hold a bit of a stigma but as a new business you cannot rest on your laurels. Being pro-active and reaching out to your target audience in a polite friendly manner is a cost effective way of generating new leads. It also helps if you can offer them an incentive to engage with you as most people cannot resist offers or discounts.   As I said this method has been tried and tested by sales people for years and it can fill your pipeline with lots of potential buyers.

If you have a marketing budget, lead generation through online paid advertisements can also attract more visitors to your website and give you an immediate reach, allowing you to appear higher up in popular search engines. Paid ads are easy to set up but can become difficult to master and with pay per click, if you’re receiving a lot of irrelevant clicks, it can quickly become quite costly. I would suggest that you keep a regular keen eye on the dashboard of each paid ad monitoring and controlling your spend and the amount of clicks you are receiving.

2. #Upsell and #Crosssell Current Customers.

It’s not always about seeking new business. It’s worth looking at your current customers and seeing whether it would be beneficial for them to upgrade their current product, or if another service you provide could help them further. Be genuine and reach out to them with the intention and interest of helping the customer achieve success.
Current customers can be fantastic prospects to upsell/cross sell because at this point, you’ve already built a relationship with them and they trust your product. Demonstrate how you are in service to your customers and why you are someone they should trust and value in return for their business; that you ultimately have shared goals from any upsell or cross-sell recommendation

3.#SocialMediaMarketing

Social media is an excellent marketing tool. It can help build brand visibility, draw more customers, encourage people to make purchases, and help you stay connected with your target audience. If you have an interesting and active social media presence, you will have a consistent customer base that can provide steady profits. Pick appropriate channels that fit your business, create relevant content, effectively schedule appropriately and build your audience through consistent and engaging posts.
Picking the right platform is also crucial in increasing your audience reach. Find out which social channel would connect you to as many customers as possible and invest your time growing your brand there.

The bigger your audience, the more potential buyers you’ll have and the more engaging your posts are, the higher the chance your content is shared, furthermore expanding your exposure

4. #VideoMarketing

Video Marketing is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing  for small local businesses or brands  which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Finally ………. #VideoMarketing is taking off this marketing season and #SocialMedia and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about how to attract more customers and boost sales , please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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Why #VideoMarketing is the Future in 2018

#VideoMarketing  is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Let’s have a look at the reasons WHY?

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Here are some video marketing stats provided by Wyzowl “The Sate of Video Marketing 2018 Report.”:

  • 81% of businesses use video as a marketing tool (63% increase from 2017).
  • 85% of people say they’d like to see more video from brands in 2018
  • 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017).
  • 95% of people have watched a video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Here’s why you need to start video marketing: 

7 Benefits from Video Marketing in 2018 

Impacts Conversions and Sales

Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t.

Boosts Buying Behaviour

Video content gives brands and users to demonstrate the usage of products and services. No doubt, videos are frequently used for explaining how to use a product or for reviewing a certain product or service for other users to see. E-commerce giants like Amazon and Nykaa are leveraging video and using it to market their product. When you see somebody use or review a product through a video, it makes you feel more involved and connected to the brand. This influences your buying behavior and boosts sales for brands and businesses. For example, a short video released by a makeup brand like Nykaa explaining how to use particular product makes its viewers feel like they know how to use the product and exactly how it will work for them. Sharing video content is a great way to build rapport and trust with your target audience.

Perfect Social Media Post

The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works!

Visitors Spend More Time

Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable.

Videos are Attractive

If you were given two pieces of content, a blog and a video, which one are you more likely to consume? Our guess is the video! Visuals have always been more attractive than written content. A website or social media page that contains more visuals than text is likely to get more attention than one with only text. While big brands and businesses have already shifted to video content, smaller businesses are slowly adapting to video trends for marketing and online promotion. The attention span and preference of users is compelling brands and businesses to switch to video marketing for their business. Millions of videos are added to the internet on a daily basis, and we’re going to witness a surge in video content in 2018.

Bounce Rate

Businesses have taken to videos as a solution for a high bounce rate. Earlier, users would visit websites and exit rapidly thanks to non-engaging content on websites or landing pages. However, with the rise in video content as the most engaging form of content out there, brand and businesses have started using video on their website’s homepage or landing pages. How does this make a difference? Visitors who visit these landing pages are now forced to spend more time on these pages because they want to watch the video. It’s a successful way to decrease the bounce rate on your website while grabbing the attention of the visitor. This reflects the effectiveness of video marketing. Websites with videos rank fairly well on search engines and this, in turn, helps in increasing website traffic.

Best ROI

When we talk about marketing, video marketing gets the maximum return on investment. Visuals are always attractive and help keep a customer engaged. Statistics reveal that the average user spends 88% more time on a website that has a video. It is expected to receive better responses from customers on videos as compared to a written content.

it therefore has to be said that all Marketers and SME’s who want to excel in the marketing domain are utilizing videos for maximum impact and output. In turn, they are generating more leads and sales.

 

Finally ………. Video marketing is taking off this marketing season and social media and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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Video Marketing – How to get Your Business Going Viral on #Facebook

Marketing your business today is a far cry from what it used to be and keeping up with new trends in a digital media landscape where everyone is fighting for attention can be very challenging for most. It is a very different ballgame as the brave new world of #Digital Consumption is here to stay and the one of the most effective new ways of getting your business to go #Viral is #VideoMarketing.

30-60 second videos on platforms such as #Facebook can go viral very quickly and this is how it works….

Baiting viewers without being click bait –The secret is to bait viewers into watching the video, without becoming “click bait.”

A creative Video Marketing company will take your product or service and look closely at your target audience. They will then make a very explosive 30-60 second viral video that will easily attract attention with “buzzworthy stories and trendy topics” which people will want to like and share mainly because they are cool. The videos can accumulate hundreds of thousands of views and generate “warm data.” This is the trick as the company will then re-target your marketing campaign at your newly generated data rather than start from scratch which I am sure you will agree can only result in much higher conversion rates.

Most people would create a story with the “big message” either towards the end or halfway through but with viral videos it is completely different as they get the “big message” out there straight away. Facebook is a different world and this is how videos can go viral instantly.

The videos can be extremely #Silly and #Humorous or very #Heart-Wrenching but that is why they go viral.

So if you want to sell out of products or be booked up for services and generate more traffic to your website then this is a very effective way of doing it successfully.

Engage Visitors on Your Website with #VIDEO

The majority of website  visitors do not read through text, they quickly scan through it. In fact 80% of website visitors will watch a video and only 20% will actually read text in its entirety.  Use of video on your website will most certainly engage more visitors with your product or services.

If you feel you have a Cool Product or Service and you want it to go Viral then contact us TODAY

#WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

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How Visual Content is Taking Over the Digital Online Space in 2018

With an increasing number of Brands attempting to connect with their audiences across various social media platforms, it has been noticed that there is a decline in the attention spans of people in the online space. This has also compelled businesses to change their approach and the manner in which the they target their audiences in order to increase brand loyalty and engagement. Here we take a look at  social media trends that you can use to capitalise on in 2018. 

Focus on #Ephemeral Content

#Snapchat spearheaded the popularity of ephemeral content. This platform boasts over 10 billion daily video views, making it something no marketer can ignore. This is one of the best ways to reach generation Z and the younger Millennials. Ephemeral content is essentially short-lived (the longest it can last is only 24 hours), after which it disappears forever.

While some marketers have their qualms about the effectiveness of this content, the significant popularity it has received has compelled them to develop strategies that focus on ephemeral content marketing. The one way to make the best of this type of content marketing is to ensure that it revolves around producing pictures and videos that can engage target audiences within a very short time span.

#Chatbots is the way to Go

There has been a considerable rise in the manner in which businesses are now using social #chatbots to engage with their target audiences and improve the customer service experience. The prediction is that by the end of this year, almost 30% of online conversations will be machine-assisted.

Chatbots are software applications that are built to mimic a human-like conversation. They are like friends to online consumers and provide 24/7 services, ensuring that consumers get the information they need when they need it in order to make a better and more well-informed purchase decision. Companies are finding that they are able to build more personal and long-lasting relationships with existing as well as potential customers with the use of these chatbots.

Interactive broadcasting and #LiveStreaming are the latest trends

Today #Facebook offers live streaming via its Facebook Live application, and businesses can use this to reach their target audiences in a more effective manner. Aside from this, one-way live streaming can be converted into two-way streaming via broadcasting channels such as #Agora. This is one of the best ways that people can chat with each other and audiences aren’t required to download a separate app. This app integrates seamlessly with all the existing apps and brands can reach their consumers in real-time.

Image recognition and AI have started to transform the manner in which social Media Marketing functions. Today there are approximately 3.2 billion photos shared on a daily basis via platforms such as Instagram, Facebook, and Snapchat. This clearly shows the manner in which visual content is taking over the digital online space.

Focusing on these newer #SocialMedia trends is one of the best ways for brands to grow  quickly  in 2018.

If you want to know more about Social Media Marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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Why #GrowthHacking is Essential for New Business Growth & #Marketing in 2018

When it comes to starting a new business, it’s no surprise that marketing is a big worry. How are fledgling businesses able to compete in an increasingly competitive market? Many #entrepreneurs spend hours researching their potential business, but can’t find a way to market it well, and decide that a good idea for a business may have to stay just that – an idea. Others turn to Growth Hacking.

Even though #GrowthHacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking for growth hackers. Because, they too want to grow fast, and get millions of users and lots of profit.

Growth hacking is how startups like #Tinder grew users from fewer than 5,000 to almost 15,000 overnight. It is a process of experimenting with non-obvious, often counter-intuitive techniques for growing a business quickly and inexpensively. Pinpointing assumptions that you or others are making and testing them is essential to growth hacking.

Growth marketing is usually lead by a growth hacker, growth architect, or group of growth hackers, who implement growth hacking strategies. Growth Hacking is often highly technical and breaks established “rules” around marketing that others continue to follow.

Does the rise of growth hacking indicate and end to the marketing firm? Absolutely not.  What it will do is force a marketer to entirely revamp their marketing techniques to keep up with the ever-evolving world of social media and Internet advertising. Although growth hacking will cost a business significantly less than traditional advertising techniques it still requires a level of technical proficiency to be successful.

The Basics

Let’s break it down. When #Hotmail initially launched, it wanted to find a way to build its user base, so they came up with “PS I love you” that had a link to sign up for free email. What this did was use its existing users to market their brand for them. The idea was to zone in on a specific demographic, in this case email users, and it worked like a charm. This is probably one of the earliest examples of growth hacking.

Growth Hacking in its most basic sense is a form of interactive marketing that focuses on user connectivity and social trends to stimulate business growth (growth being the primary focus). Just like using a billboard in a heavily trafficked area, growth hacking targets the endlessly trafficked online world.

#Facebook, for example, has nearly 500 million users. That equates to a half a billion people checking their laptops and phones every day multiple times a day. So how do you target these people? You focus on people who are already interested in a brand similar to yours and in a sense piggy back off that brand by using subtle tactics like key words, blogs and videos that relate to your brand whilst putting them on the most relevant websites and in the correct forums.

Again, growth hacking does require technical proficiency along with statistical researching to know how when and where to attract attention to your brand. Although some have been lucky enough to have their brand go viral on a fluke, the majority of brands and apps that have gone viral were a direct result of heavy research and meticulous A/B testing paired with good ole fashioned trial and error. That being said, growth hacking can actually harm your brand just as much as it can help it if you confuse growth hacking with flooding the internet, this is where you may want to hire or at the very least seek guidance from an experienced growth hacker to ensure that your brand is marketed online properly.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

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Five #DigitalMarketing Trends that are Dominating 2018

The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends. And 2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.

1.#Mobile Dominates #Laptops And Other Smart Devices

In 2017, #PCs, desktop and laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.

2.High-quality #ContentMarketing 

While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.

3.Improved #Video Advertisements

The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.

4.Social Media Platforms Gain Prominence

There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.

5.Growth Hacking is Here to Stay

#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.

These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

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#GDPR: What it Means for #GoogleAnalytics & #OnlineMarketing

The General Data Privacy Regulation (#GDPR) went into effect on 25 May 2018 and online marketers have been scrambling to ensure that their clients’ websites and #GoogleAnalytics efforts are in compliance with these the new standards. Since Google provides a large number of services to marketers, these the #GDPR changes have also brought about a change in the manner in which the Internet giant conducts business.

 

However, there is a lot of confusion and lack of clarity within the online digital community about exactly what’s the GDPR is and will be required to do in order to follow all the rules.

 

GDPR-What Is It?

GDPR is essentially an extremely broad reform that has given citizens that reside in #EEA (European Economic) and Switzerland regions, a greater amount of control over the manner in which their personal data is collected and used in the online space. There are a lot of new rules that have been introduced, and some of the most significant changes include:

  • Organizations and companies are required to clearly state what information they are collecting, the manner in which it’s being collected, what it will be used for and whether it will be shared with anyone.
  • They are permitted to collect information only which is directly relevant for the intended use.
  • If the company that collects information decides at a later point to use it for some other purpose, they are required to gain permission from every individual again.
  • These new changes that also spell out the manner in which information needs to be provided to consumers. It is no longer permissible for this information to be hidden within lengthy privacy policies that are choc-a-bloc with legal jargon.
  • Consumers have the right to see the information that companies are collecting about them. If the information is incorrect, they can request that it be corrected.
  • Consumers can also revoke permission for all their information to be saved, in case they choose to switch to another service. The existing company is obligated to export the data to the new service provider.
  • Once a person’s information has been assimilated, but there are certain requirements in how the information can be stored and protected by. In case of any data breach, consumers are required to be notified within a matter of 72 hours.

Changes to #GoogleAnalytics

These are just a few of the important changes that have been brought in by the GDPR. Online marketers that use Google Analytics, now have to make changes in their clients account to ensure that it is set up to meet all the new GDPR requirements.

Google has rolled out new features that allow marketers the functionality to delete information of an individual user as requested.

New data retention settings have been introduced, that gives marketers control over the duration for which the data is stored.

The best way for marketers to ensure that the analytics processes they’re using are in compliance with GDPR is to start with ensuring the data they are collecting from consumers is relevant to the intended online marketing purpose.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

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Professionals UK – Join TODAY For #Free

Professionals UK is a leading online portal for finding professional services and business networking. We uniquely provide an open platform for making new contacts and attracting service enquiries. There is the national website and eight regional websites, with international versions to launch soon.

We are one of the largest professional groups in the UK with over 20,000 members and over 10,000 in the North West region.

Our portal helps businesses and individuals find professional services and consultants through profiles of recommended and qualified professionals, articles and updates.

Enquiries can be made centrally to us to source the most suitable professionals / consultants for free.

Professional members benefit through attracting enquiries, accessing potential clients directly and making new contacts for referrals.

Features and benefits to join as a professional include:

  •  Attracting incoming enquiries from visitors and members
  •  Send introductory and group messages to members without being connected, without a limit on the number of people in a region
  • Posting updates and articles to the whole group and on the public website
  • Posting events, courses and seminars
  • Contents are regularly featured in newsletters

The public access the website as an informative means to find the most appropriate professional service through reading detailed profiles, articles and updates.

There are eight regional websites that are linked to the national website: Manchester, Cheshire, Chester, Lancashire, Liverpool, Leeds, Birmingham and London Professionals.

Join TODAY For FREE

http://www.professionalsuk.co.

t. 0330 002 0152

e. jmolloy@professionalsuk.co.uk

http://www.ManchesterProfessionals.co.uk

http://www.CheshireProfessionals.co.uk

http://www.LondonProfessionals.co.uk

http://www.LancashireProfessionals.co.uk

www.LiverpoolProfessionals.co.uk

http://www.LeedsProfessionals.co.uk

www.ChesterProfessionals.co.uk

http://www.birminghamprofessionals.co.uk