Professionals UK – Join TODAY For #Free

Professionals UK is a leading online portal for finding professional services and business networking. We uniquely provide an open platform for making new contacts and attracting service enquiries. There is the national website and eight regional websites, with international versions to launch soon.

We are one of the largest professional groups in the UK with over 20,000 members and over 10,000 in the North West region.

Our portal helps businesses and individuals find professional services and consultants through profiles of recommended and qualified professionals, articles and updates.

Enquiries can be made centrally to us to source the most suitable professionals / consultants for free.

Professional members benefit through attracting enquiries, accessing potential clients directly and making new contacts for referrals.

Features and benefits to join as a professional include:

  •  Attracting incoming enquiries from visitors and members
  •  Send introductory and group messages to members without being connected, without a limit on the number of people in a region
  • Posting updates and articles to the whole group and on the public website
  • Posting events, courses and seminars
  • Contents are regularly featured in newsletters

The public access the website as an informative means to find the most appropriate professional service through reading detailed profiles, articles and updates.

There are eight regional websites that are linked to the national website: Manchester, Cheshire, Chester, Lancashire, Liverpool, Leeds, Birmingham and London Professionals.

Join TODAY For FREE

http://www.professionalsuk.co.

t. 0330 002 0152

e. jmolloy@professionalsuk.co.uk

http://www.ManchesterProfessionals.co.uk

http://www.CheshireProfessionals.co.uk

http://www.LondonProfessionals.co.uk

http://www.LancashireProfessionals.co.uk

www.LiverpoolProfessionals.co.uk

http://www.LeedsProfessionals.co.uk

www.ChesterProfessionals.co.uk

http://www.birminghamprofessionals.co.uk

 

 

 

Happy #ValentinesDay2018

Wishing everyone a Very Happy #ValentinesDay2018

WE CAN BUILD YOUR BUSINESS

Small Business Support, Monthly Plan Websites, Digital Marketing, HR  & Cloud Accountancy  #MANCHESTER

A central resource to help Start-Ups and Small Businesses grow with confidence.

 We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

 

 

 

4 Ways to Improve Email Open Rates and Response Rates

#Email has been around for a very long time but it still has a high level of influence on marketing. While #SocialMedia, cold calling, and other forms of communication are effective, they don’t strike the right balance between lack of disruption and personal contact as emails do. If implemented correctly, email marketing can lead to a lot of conversions and bring more traffic to your business.

Unfortunately, this all depends on the prospect opening the email in the first place. Many people simply delete emails from unfamiliar individuals and sources. If the email looks too promotional, they won’t bother reading it unless something catches their attention. The tips mentioned below can help you get the best results from your email marketing campaign:

1.Subject line is the most important part of your email

The #SubjectLine is what compels the prospect to open the email. If the line isn’t convincing, they will record the email to the spam folder or delete without opening it. It’s important to invest some time and effort into the subject line and ensure it is clear, precise, and attention-grabbing. The best way to form good subject lines is to consider what prospects will respond well to and what fits into your brand. The subject line can include teasers, questions, announcements, and other such factors.

2.Choose the right time

Sending an email at the right time can have a big impact on the opening rates. For example, if you send the email late in the evening or night, the prospect might not open their inbox until the morning and therefore miss the message. They’re not open emails that sound promotional or come from strangers when they are other emails from personal and professional contacts competing for their attention. Research indicates that the best time to send emails is mid-morning. Prospects have their overnight correspondences by this time and can spare some attention to your email.

3.Be precise and brief

People don’t like to spend too much time on their emails and will barely glance at it even after they open it. It’s important to attract their attention with the first few lines if you want to get the best results from the campaign. Make sure the body of the email is straight to the point and concise instead of being long-drawn out and confusing.

4.Make sure the call to action is specific and clear

The #CTA should be clear and easy to access. For example, if you want the prospect to leave a review on social media or review websites, provide convenient links on the email and explain what they need to do. If the process is easy, they’re more likely to do it.

If you want to know more about #EmailMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

How to Capitalise on #GuyFawkesNight

In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is GuyFawkesDay or #Bonfirenight. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:

1. Run a contest on Social Media

This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.

2.Post Content

Guy Fawkes Day related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.

3.Hold an event in your Store

If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organize, but they have a big impact on sales and can work to improve the reputation of your business as well.

You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.

4.Offer Discounts

This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

How to Boost Sales and Bring in More Customers on #Halloween

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during #Halloween and similar holidays as customers are  in a positive mood and more willing to spend money during the holidays. Many of them actively look for holiday deals and discounts so it’s a good idea to start implementing them during Halloween. At #We can Build Your Business, we recommend the following strategies:

1.Send gift cards and discount codes to Customers

Send emails with gift cards or discount codes to customers immediately before Halloween and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add Halloween Decor

Halloween decor invokes the festive spirit and has an impact on the customer’s decision to purchase. A spooky but cute storefront will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements of the website to give it a Halloween twist. These are easy and quick to do and they can be replaced easily in time for Christmas. We recommend the options mentioned below:

  • Adding a pop-up banner for Halloween on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the Halloween theme

3.Add Halloween-related Bog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Halloween gift ideas”, “Halloween decor ideas”, “Halloween games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

4. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Halloween-related, and start contests and quizzes. For example, you can ask customers to post pictures of them in their Halloween custom with a hashtag related to your business and offer a reward to the best costume. This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about # Halloween marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

 

 

 

5 Tips to Help You Think Up New #Blog Topics Quickly  

Maintaining a constant supply of good quality #creativecontent is one of the most challenging aspects of content marketing. Professionals often experience content fatigue and writer’s block where they can’t come up with new ideas or are unable to fulfil them.  If you’re struggling to come up with new ideas, #WeCanBuildYourBusiness, small business support in #Manchester have put together some tips and tips that can help:

1. Study the positive and the negative

Switching perspective and opinion on a topic and presenting a different viewpoint to the audience will draw attention and interest. If you’ve written positively about a particular topic, try to showcase the downsides in another related article. Doing this has a number of advantages as you present a serious and balanced perspective to the audience.

As the two articles are related to one another, they can be linked internally and share the traffic juice. For example, you can write, “The disadvantages of being a digital marketing professional” as a companion piece to, “The advantages of being a marketing professional.”

2.Search online 

The best content is the content that answers questions and it’s easy to find questions with a brief online search. Create a list of #keywords relevant to your industry and search the terms online. Make a note of all the questions users ask and consider them carefully to determine which one has the best potential for content.

Most questions will be too easy or unsuitable for creating long-form content but quite a few questions will have good potential. The answer to these questions will bring more audience to your platform and help establish authority in the industry.

3.Refresh your content 

Many marketers hesitate to refresh their old content because they don’t want to appear lazy and alienate their target audience. Most fail to release that updating content doesn’t make them appear lazy as the target audience see it as them being diligent and professional. For example, an article with advice on best #SEO techniques written before a #Google algorithm update isn’t current or relevant. By refreshing it and adding current data, you ensure the audiences get the latest information on the topic.

If you combine regular content with refreshed content, the target audience might not notice any difference between the two. It’s just a matter of finding the right balance between old and new content.

4.Create a list 

Lists are some of the easiest forms of content to write and they showcase your authority well. They’re also easy to read, comprehend, and don’t require much time, which is very appealing to modern audiences. Topics like, “10 best” or “5 worst” etc, allows you to present a large amount of information in a concise and organised manner.

5.Break the content down 

Some topics can be divided into smaller sections and made into a series of articles. For example, a topic like “What is SEO?” and can be broken down into several different topics like, “What is technical SEO?” or “What is local SEO?”

These techniques will help you find more interesting topics for content creation strategy.

If you want to know more about creating interesting creative content for your #website, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

How to Target Multiple Keywords with One Page 

In a competitive business world, it’s important to be on-step ahead of your rivals and competitors at all times. In order to stay ahead, you need to use good digital marketing strategies and optimise your current strategies as much as you can.

Every marketing strategy has some room for improvement and some underutilised potential. For example, you can target multiple keywords from one page of content instead of focusing on one keyword per page. At # WeCanBuildYourBusiness, we encourage our clients to consider targeting more than one keyword from the page.

How can you target multiple #Keywords from one page? 

Targeting multiple keywords isn’t about stuffing as many keywords related to your business into your content as you can, it’s about ranking two or more keywords that fit into your content well on the search engines. Here’s how you can go about it:

  • Understand the searcher’s intent – The user will search a combination of keywords if they don’t get satisfactory results from their first attempt. You should consider what the user’s intent is and understand how they will use keywords before you compile a list of keywords to include in one page of content.
  • Matching the keywords – Keywords should fit in with the content on the page naturally. For example, a page with content about pizza shouldn’t really have keywords related to leather shoes. That will be a complete disconnect and might even attract sanctions from the search engines.  However, keywords related to pizza and keywords related to mozzarella cheese can be a part of the same content because they are have connection and both can be relevant to the text on the page. A user looking for pizza ingredients will naturally search for the cheese as well.
  • Mismatched words – Sometimes, mismatched words fit in with the intent of the customer even if they don’t have any connection to one another. For example, a jacket and shoes might not be connected in the traditional sense, but they’re connected because of the user’s intent. They might want to purchase a jacket and a pair of shoes as a part of an outfit.
  • Too much of anything is bad – You can fire dozens of bullets clumsily and hope to hit the target without damaging anything or you can fire one or two bullets accurately and be certain to hit the target without causing any damage. Similarly, you can stuff a large number of keywords into one page and damage your reputation as well as your credibility, or you can use the right keywords in limited amounts and have the right impact on your customers.

If you plan your strategy well and exercise some restraint, you can target a small number of good keywords with just one page.

If you want to know more about good #Marketing and #Optimisation, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

How to Combine Email and Facebook to Create an Effective Marketing Campaign

Both #SocialMediaMarketing and #EmailMarketing provide excellent results if they’re utilised correctly. They help business owners establish a good relationship with their customers and build their influence in the industry. You can combine these two aspects of modern digital to create a highly effective and targeted marketing campaign.

At #WeCanBuildYourBusiness, we encourage customers to explore different strategies and techniques in order to get ahead of the competitors.

How can you combine the two different #DigitalMarketing strategies? 

Step One – Use Your Email List to Create Audiences on #Facebook 

Most business owners spend months, if not years, building their email list with careful marketing campaigns. If you just use your email list for email marketing, you’re not utilising its full potential. You can share your email list with Facebook and create custom audiences on that platform. If you use #CRM software like #Salesforce, #Hubspot, or #Mailchimp, you can download the CSV file of your contacts and upload it to Facebook in the “Audiences” tab under the Ads Manager.

In the audiences section, you should find an option to “Create Custom Audience”. Once you click on that, you can click on the “Customer File” button, which will lead to the option to choose a file or copy. You can upload the .CSV file into your Facebook account.

The rest is handled by Facebook itself. The social media platform will match the email addresses on the list will email addresses on user accounts and direct your ad campaigns their way.

Step Two – Create Lookalikes 

This feature allows you match audiences in your previously uploaded contact lists with similar user profiles on Facebook. For example, if you have a group of contacts interested in automobiles and their design, Facebook will find audiences in your target parameters with similar profiles and activities.

This allows you to target a broader audience without even knowing their email ids. You can develop a good relationship with the lookalike profiles and eventually gain their email addresses, which will allow you to contact them through email campaigns as well. 

Step Three – Launch Both Your Email and Social Marketing Campaigns at the Same Time 

If you launch both your email and social media campaigns together, you’ll approach your target audiences from two different sides and increase the likelihood of conversion. Modern software programs allow you to schedule your posts and trigger your ad campaigns in advance so you can have a great impact by sending the ads at the right time. 

Step Four – Analyse the Results and Keep Track 

No marketing campaign is complete without thorough #Analytics. You can use analytics software that can track both your email and social media campaigns and compare the metrics. This will allow you to spot problems, identify inconsistencies, and refine your campaign continuously.

If you want to know more about good #MarketingCampaigns for small businesses, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Good Ways Copywriting Can Boost Website Conversion Rates

When new users visit your website the first thing they will notice is your website’s design and layout. The second thing to catch their attention will be the content. The website look and design is the magnet to attract visitors. The #copywriting makes sure that they linger and consider your products and services seriously. At We Can Build Your Business, we encourage you to consider the tips mentioned below, as they will most definitely help you to improve your website conversation rates.

1. Consider the Personality Profile of Your Target Audience

When you speak with someone, you modify your speech patterns and words according to the person’s age and personality. For example, you would’t speak to a child in the same way you would speak to an adult nor would you address someone in authority the same way you would to a close friend or family member. This principle also applies to your copywriting.  Create a personality profile for your target audience and determine whether they’re impulsive, logical, aggressive, or prone to kindness. You can shape your copywriting content according to the profile.

2. Use Active or Power Words

You need to use words that prompt your prospective customers to act or illicit a strong emotional response from them. You can do that through action words/power words. Action words, as the name suggests, describe an action. They include words like buy, sell, choose, listen, read, etc. When you use them in your copywriting content, you encourage your customers to act. Power words like proven, money, value, verified, surging, great, wonderful, etc, immediate catch the customer’s interest and act as subconscious triggers.

3. Users Will Skim Content – Write Accordingly

Your target audiences are never going to read every sentence in your copywriting content. They will usually  skim through the material and pick up on the most important points. You should write the content in a format that will allow your users to read the material easily. Include things like bullet points, headings and subheadings, and bold word or italicise words that you want your customers to focus on. If your content is too difficult to read, your customers will look elsewhere instead of making an effort to go through it carefully.

4. Unique Content for Unique Pages

Your website will have unique pages like the About Us page, Landing Pages, Homepage, etc. Product description pages are not unique because you need to provide correct facts and information on the product or service you are providing. The unique pages, on the other hand, are an opportunity to establish a more personal relationship with your customers and help them connect with your brand. You can speak in your own voice and craft a personality for your brand on these pages. For example, some brands sound fun, quirky, and sarcastic while some sound sophisticated and elegant. These personalities can help you connect with your prospective customers and encourage loyalty.

If you want to know more about good copywriting, please do not hesitate to contact us. We Can Build Your Business  #smallbusinesssupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

How to Rank in #Google Image Search

There are a wide range of strategies that companies use to boost their online presence. Unfortunately, most businesses focus almost exclusively on textual content. However, the fact is that you can increase your traffic and sales by taking steps to rank images higher, across your site. Not only will this increase the traffic to your site, but will add to the popularity of your brand as well.

When internet users conduct a #GoogleSearch for images and click on any that have been posted by you, they are spreading your reputation and brand reach. This helps improve your website’s performance metrics; in turn this boosts your rankings in the #SERPs as well. 

What types of images bring better results? 

Google wants to offer users unique images that are related to their query. This means, the search engine won’t display any stock photos and will also make efforts to ensure that the same image isn’t displayed multiple times, even if it shows up on various sites. Just as duplicate content impacts the user experience on standard SERPs, multiple copies of a particular image will have a negative impact as well.

Google will crawl the content as well as the image that appears on the web pages, to identify what exactly the picture contains and whether it relates to specific queries. Keep in mind that Google’s crawlers can’t see these images and they rely on markups and tags to understand where the image belongs and what it is.  This is why it becomes important to know how to make your images rank high on a Google search:

  • Strike a good balance between maintaining faster load times and maximizing aesthetic quality. Google wants their users to have access to high quality images, and ones that load slowly will be marked down as they have a negative impact on the user experience.
  • Make sure you are using completely unique images. As stated earlier, the search engine doesn’t want any duplicate images to be displayed. The best images are ones that include your products, work, services and customers; or any other image related to your brand itself.
  • Add detailed labels on the images. Keep in view that Google’s crawlers will be looking at as many details as they can to learn more about your image; its why you should use title tags, alt tags as well as image names. Whenever possible, use your targeted keyword to indicate how the image links to your topic.
  • Draw attention to your image with schema markups. Not only does this help Google understand the image better, but makes you eligible for rich snippet options and ensures the image is displayed at the right times.

Ranking highly in Google image search can be an extremely valuable means of attracting traffic to your site and boosting its visibility.

If you want to know more about improving your #onlinepresence please do not hesitate to contact us.

#WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. 

We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

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