Video Marketing – How to get Your Business Going Viral on #Facebook

Marketing your business today is a far cry from what it used to be and keeping up with new trends in a digital media landscape where everyone is fighting for attention can be very challenging for most. It is a very different ballgame as the brave new world of #Digital Consumption is here to stay and the one of the most effective new ways of getting your business to go #Viral is #VideoMarketing.

30-60 second videos on platforms such as #Facebook can go viral very quickly and this is how it works….

Baiting viewers without being click bait –The secret is to bait viewers into watching the video, without becoming “click bait.”

A creative Video Marketing company will take your product or service and look closely at your target audience. They will then make a very explosive 30-60 second viral video that will easily attract attention with “buzzworthy stories and trendy topics” which people will want to like and share mainly because they are cool. The videos can accumulate hundreds of thousands of views and generate “warm data.” This is the trick as the company will then re-target your marketing campaign at your newly generated data rather than start from scratch which I am sure you will agree can only result in much higher conversion rates.

Most people would create a story with the “big message” either towards the end or halfway through but with viral videos it is completely different as they get the “big message” out there straight away. Facebook is a different world and this is how videos can go viral instantly.

The videos can be extremely #Silly and #Humorous or very #Heart-Wrenching but that is why they go viral.

So if you want to sell out of products or be booked up for services and generate more traffic to your website then this is a very effective way of doing it successfully.

Engage Visitors on Your Website with #VIDEO

The majority of website  visitors do not read through text, they quickly scan through it. In fact 80% of website visitors will watch a video and only 20% will actually read text in its entirety.  Use of video on your website will most certainly engage more visitors with your product or services.

If you feel you have a Cool Product or Service and you want it to go Viral then contact us TODAY

#WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

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How Visual Content is Taking Over the Digital Online Space in 2018

With an increasing number of Brands attempting to connect with their audiences across various social media platforms, it has been noticed that there is a decline in the attention spans of people in the online space. This has also compelled businesses to change their approach and the manner in which the they target their audiences in order to increase brand loyalty and engagement. Here we take a look at  social media trends that you can use to capitalise on in 2018. 

Focus on #Ephemeral Content

#Snapchat spearheaded the popularity of ephemeral content. This platform boasts over 10 billion daily video views, making it something no marketer can ignore. This is one of the best ways to reach generation Z and the younger Millennials. Ephemeral content is essentially short-lived (the longest it can last is only 24 hours), after which it disappears forever.

While some marketers have their qualms about the effectiveness of this content, the significant popularity it has received has compelled them to develop strategies that focus on ephemeral content marketing. The one way to make the best of this type of content marketing is to ensure that it revolves around producing pictures and videos that can engage target audiences within a very short time span.

#Chatbots is the way to Go

There has been a considerable rise in the manner in which businesses are now using social #chatbots to engage with their target audiences and improve the customer service experience. The prediction is that by the end of this year, almost 30% of online conversations will be machine-assisted.

Chatbots are software applications that are built to mimic a human-like conversation. They are like friends to online consumers and provide 24/7 services, ensuring that consumers get the information they need when they need it in order to make a better and more well-informed purchase decision. Companies are finding that they are able to build more personal and long-lasting relationships with existing as well as potential customers with the use of these chatbots.

Interactive broadcasting and #LiveStreaming are the latest trends

Today #Facebook offers live streaming via its Facebook Live application, and businesses can use this to reach their target audiences in a more effective manner. Aside from this, one-way live streaming can be converted into two-way streaming via broadcasting channels such as #Agora. This is one of the best ways that people can chat with each other and audiences aren’t required to download a separate app. This app integrates seamlessly with all the existing apps and brands can reach their consumers in real-time.

Image recognition and AI have started to transform the manner in which social Media Marketing functions. Today there are approximately 3.2 billion photos shared on a daily basis via platforms such as Instagram, Facebook, and Snapchat. This clearly shows the manner in which visual content is taking over the digital online space.

Focusing on these newer #SocialMedia trends is one of the best ways for brands to grow  quickly  in 2018.

If you want to know more about Social Media Marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

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Why #GrowthHacking is Essential for New Business Growth & #Marketing in 2018

When it comes to starting a new business, it’s no surprise that marketing is a big worry. How are fledgling businesses able to compete in an increasingly competitive market? Many #entrepreneurs spend hours researching their potential business, but can’t find a way to market it well, and decide that a good idea for a business may have to stay just that – an idea. Others turn to Growth Hacking.

Even though #GrowthHacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking for growth hackers. Because, they too want to grow fast, and get millions of users and lots of profit.

Growth hacking is how startups like #Tinder grew users from fewer than 5,000 to almost 15,000 overnight. It is a process of experimenting with non-obvious, often counter-intuitive techniques for growing a business quickly and inexpensively. Pinpointing assumptions that you or others are making and testing them is essential to growth hacking.

Growth marketing is usually lead by a growth hacker, growth architect, or group of growth hackers, who implement growth hacking strategies. Growth Hacking is often highly technical and breaks established “rules” around marketing that others continue to follow.

Does the rise of growth hacking indicate and end to the marketing firm? Absolutely not.  What it will do is force a marketer to entirely revamp their marketing techniques to keep up with the ever-evolving world of social media and Internet advertising. Although growth hacking will cost a business significantly less than traditional advertising techniques it still requires a level of technical proficiency to be successful.

The Basics

Let’s break it down. When #Hotmail initially launched, it wanted to find a way to build its user base, so they came up with “PS I love you” that had a link to sign up for free email. What this did was use its existing users to market their brand for them. The idea was to zone in on a specific demographic, in this case email users, and it worked like a charm. This is probably one of the earliest examples of growth hacking.

Growth Hacking in its most basic sense is a form of interactive marketing that focuses on user connectivity and social trends to stimulate business growth (growth being the primary focus). Just like using a billboard in a heavily trafficked area, growth hacking targets the endlessly trafficked online world.

#Facebook, for example, has nearly 500 million users. That equates to a half a billion people checking their laptops and phones every day multiple times a day. So how do you target these people? You focus on people who are already interested in a brand similar to yours and in a sense piggy back off that brand by using subtle tactics like key words, blogs and videos that relate to your brand whilst putting them on the most relevant websites and in the correct forums.

Again, growth hacking does require technical proficiency along with statistical researching to know how when and where to attract attention to your brand. Although some have been lucky enough to have their brand go viral on a fluke, the majority of brands and apps that have gone viral were a direct result of heavy research and meticulous A/B testing paired with good ole fashioned trial and error. That being said, growth hacking can actually harm your brand just as much as it can help it if you confuse growth hacking with flooding the internet, this is where you may want to hire or at the very least seek guidance from an experienced growth hacker to ensure that your brand is marketed online properly.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

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Five #DigitalMarketing Trends that are Dominating 2018

The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends. And 2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.

1.#Mobile Dominates #Laptops And Other Smart Devices

In 2017, #PCs, desktop and laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.

2.High-quality #ContentMarketing 

While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.

3.Improved #Video Advertisements

The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.

4.Social Media Platforms Gain Prominence

There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.

5.Growth Hacking is Here to Stay

#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.

These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

#GDPR: What it Means for #GoogleAnalytics & #OnlineMarketing

The General Data Privacy Regulation (#GDPR) went into effect on 25 May 2018 and online marketers have been scrambling to ensure that their clients’ websites and #GoogleAnalytics efforts are in compliance with these the new standards. Since Google provides a large number of services to marketers, these the #GDPR changes have also brought about a change in the manner in which the Internet giant conducts business.

 

However, there is a lot of confusion and lack of clarity within the online digital community about exactly what’s the GDPR is and will be required to do in order to follow all the rules.

 

GDPR-What Is It?

GDPR is essentially an extremely broad reform that has given citizens that reside in #EEA (European Economic) and Switzerland regions, a greater amount of control over the manner in which their personal data is collected and used in the online space. There are a lot of new rules that have been introduced, and some of the most significant changes include:

  • Organizations and companies are required to clearly state what information they are collecting, the manner in which it’s being collected, what it will be used for and whether it will be shared with anyone.
  • They are permitted to collect information only which is directly relevant for the intended use.
  • If the company that collects information decides at a later point to use it for some other purpose, they are required to gain permission from every individual again.
  • These new changes that also spell out the manner in which information needs to be provided to consumers. It is no longer permissible for this information to be hidden within lengthy privacy policies that are choc-a-bloc with legal jargon.
  • Consumers have the right to see the information that companies are collecting about them. If the information is incorrect, they can request that it be corrected.
  • Consumers can also revoke permission for all their information to be saved, in case they choose to switch to another service. The existing company is obligated to export the data to the new service provider.
  • Once a person’s information has been assimilated, but there are certain requirements in how the information can be stored and protected by. In case of any data breach, consumers are required to be notified within a matter of 72 hours.

Changes to #GoogleAnalytics

These are just a few of the important changes that have been brought in by the GDPR. Online marketers that use Google Analytics, now have to make changes in their clients account to ensure that it is set up to meet all the new GDPR requirements.

Google has rolled out new features that allow marketers the functionality to delete information of an individual user as requested.

New data retention settings have been introduced, that gives marketers control over the duration for which the data is stored.

The best way for marketers to ensure that the analytics processes they’re using are in compliance with GDPR is to start with ensuring the data they are collecting from consumers is relevant to the intended online marketing purpose.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

Professionals UK – Join TODAY For #Free

Professionals UK is a leading online portal for finding professional services and business networking. We uniquely provide an open platform for making new contacts and attracting service enquiries. There is the national website and eight regional websites, with international versions to launch soon.

We are one of the largest professional groups in the UK with over 20,000 members and over 10,000 in the North West region.

Our portal helps businesses and individuals find professional services and consultants through profiles of recommended and qualified professionals, articles and updates.

Enquiries can be made centrally to us to source the most suitable professionals / consultants for free.

Professional members benefit through attracting enquiries, accessing potential clients directly and making new contacts for referrals.

Features and benefits to join as a professional include:

  •  Attracting incoming enquiries from visitors and members
  •  Send introductory and group messages to members without being connected, without a limit on the number of people in a region
  • Posting updates and articles to the whole group and on the public website
  • Posting events, courses and seminars
  • Contents are regularly featured in newsletters

The public access the website as an informative means to find the most appropriate professional service through reading detailed profiles, articles and updates.

There are eight regional websites that are linked to the national website: Manchester, Cheshire, Chester, Lancashire, Liverpool, Leeds, Birmingham and London Professionals.

Join TODAY For FREE

http://www.professionalsuk.co.

t. 0330 002 0152

e. jmolloy@professionalsuk.co.uk

http://www.ManchesterProfessionals.co.uk

http://www.CheshireProfessionals.co.uk

http://www.LondonProfessionals.co.uk

http://www.LancashireProfessionals.co.uk

www.LiverpoolProfessionals.co.uk

http://www.LeedsProfessionals.co.uk

www.ChesterProfessionals.co.uk

http://www.birminghamprofessionals.co.uk

 

 

 

Happy #ValentinesDay2018

Wishing everyone a Very Happy #ValentinesDay2018

WE CAN BUILD YOUR BUSINESS

Small Business Support, Monthly Plan Websites, Digital Marketing, HR  & Cloud Accountancy  #MANCHESTER

A central resource to help Start-Ups and Small Businesses grow with confidence.

 We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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4 Ways to Improve Email Open Rates and Response Rates

#Email has been around for a very long time but it still has a high level of influence on marketing. While #SocialMedia, cold calling, and other forms of communication are effective, they don’t strike the right balance between lack of disruption and personal contact as emails do. If implemented correctly, email marketing can lead to a lot of conversions and bring more traffic to your business.

Unfortunately, this all depends on the prospect opening the email in the first place. Many people simply delete emails from unfamiliar individuals and sources. If the email looks too promotional, they won’t bother reading it unless something catches their attention. The tips mentioned below can help you get the best results from your email marketing campaign:

1.Subject line is the most important part of your email

The #SubjectLine is what compels the prospect to open the email. If the line isn’t convincing, they will record the email to the spam folder or delete without opening it. It’s important to invest some time and effort into the subject line and ensure it is clear, precise, and attention-grabbing. The best way to form good subject lines is to consider what prospects will respond well to and what fits into your brand. The subject line can include teasers, questions, announcements, and other such factors.

2.Choose the right time

Sending an email at the right time can have a big impact on the opening rates. For example, if you send the email late in the evening or night, the prospect might not open their inbox until the morning and therefore miss the message. They’re not open emails that sound promotional or come from strangers when they are other emails from personal and professional contacts competing for their attention. Research indicates that the best time to send emails is mid-morning. Prospects have their overnight correspondences by this time and can spare some attention to your email.

3.Be precise and brief

People don’t like to spend too much time on their emails and will barely glance at it even after they open it. It’s important to attract their attention with the first few lines if you want to get the best results from the campaign. Make sure the body of the email is straight to the point and concise instead of being long-drawn out and confusing.

4.Make sure the call to action is specific and clear

The #CTA should be clear and easy to access. For example, if you want the prospect to leave a review on social media or review websites, provide convenient links on the email and explain what they need to do. If the process is easy, they’re more likely to do it.

If you want to know more about #EmailMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

How to Capitalise on #GuyFawkesNight

In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is GuyFawkesDay or #Bonfirenight. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:

1. Run a contest on Social Media

This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.

2.Post Content

Guy Fawkes Day related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.

3.Hold an event in your Store

If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organize, but they have a big impact on sales and can work to improve the reputation of your business as well.

You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.

4.Offer Discounts

This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

How to Boost Sales and Bring in More Customers on #Halloween

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during #Halloween and similar holidays as customers are  in a positive mood and more willing to spend money during the holidays. Many of them actively look for holiday deals and discounts so it’s a good idea to start implementing them during Halloween. At #We can Build Your Business, we recommend the following strategies:

1.Send gift cards and discount codes to Customers

Send emails with gift cards or discount codes to customers immediately before Halloween and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add Halloween Decor

Halloween decor invokes the festive spirit and has an impact on the customer’s decision to purchase. A spooky but cute storefront will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements of the website to give it a Halloween twist. These are easy and quick to do and they can be replaced easily in time for Christmas. We recommend the options mentioned below:

  • Adding a pop-up banner for Halloween on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the Halloween theme

3.Add Halloween-related Bog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Halloween gift ideas”, “Halloween decor ideas”, “Halloween games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

4. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Halloween-related, and start contests and quizzes. For example, you can ask customers to post pictures of them in their Halloween custom with a hashtag related to your business and offer a reward to the best costume. This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about # Halloween marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com