Top Tips to Help Your #StartUpBusiness in 2018

It is  still quite easy to #StartUp a small business in today’s climate, even after #Brexit. #StartUpBusinesses still  have access to different finances including #StartUpLoans,  #AngelInvestors, #EquityCrowdFunding to name a few. Even though we are experiencing times of uncertainty many of our Business experts remain fairly positive.

We are hearing that niche companies will be more successful as business success will come from further focusing on smaller, very specific audiences. Going extremely deep with customised messages and specialised platforms to a highly receptive and loyal audience will replace the wide “shot gun”approach in marketing. We may see more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging.

This tells us there is definitely room for small businesses to stand on an even footing with the larger companies. Because of this, it is not really surprising that we are still finding a number of people are becoming entrepreneurs instead of sticking to their 9 to 5 jobs.

Unfortunately, while starting a business has become easier, ensuring its success has become more difficult. In most cases, people start a business with great enthusiasm only to find that being successful isn’t as easy as they first assumed it would be. Here’s a brief guide that We Can Build Your Business has put together for you. These are small business tips for #smallbusinesses which will most certainly help:

  1. Be Mentally Prepared Whether you are just starting out or you are an established business owner, you need to be mentally prepared for all the ups and downs of the business world. Even established businesses can experience slow times or face financial instability. A small business owner needs to be aware of the risks and understand the level of commitment required.
  1. Understand the Target Audience  It’s important to understand who your customers are going to be, what their habits and preferences are, and what would appeal to them. When you’re aware of such information, you can easily create a marketing campaign that works well and would appeal to a wide audience. Understanding your customers will also help you form the right company policies and culture. This will increase your chances of success. This is one of the most important small business tips for #StartUp businesses.
  1. Don’t Ignore Social Media Social media is no longer optional. If you’ve set up company pages on Facebook, Google, Twitter, LinkedIn, etc, you need to be there to engage the audience. Your customers will expect you to reply to their comments and reviews within a matter of 1 or 2 days. If you don’t do that, your reputation might take a hit. Being active on social media has become a part of customer service. People will expect you to be there. One way to reduce the time you need to spend on social media is to be where your customers are. If most of your prospective customers are on LinkedIn, it’s a good idea to be more active on LinkedIn. You will find that #SocialMedia is at the top of almost all articles featuring small business tips. That’s how important it is to be active on these networks.
  1. Network like Crazy Businesses thrive on networking. Smart business owners will constantly build their repertoire of business contacts. They will attend networking events and get to know the who’s who. You never know when you might need a contact, after all.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. We Can Build Your Business can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

Happy #ValentinesDay2018

Wishing everyone a Very Happy #ValentinesDay2018

WE CAN BUILD YOUR BUSINESS

Small Business Support, Monthly Plan Websites, Digital Marketing, HR  & Cloud Accountancy  #MANCHESTER

A central resource to help Start-Ups and Small Businesses grow with confidence.

 We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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#HappyNewYear & Wishing all Small Businesses a Successful & Prosperous 2018

Wishing everyone a Happy and Prosperous 2018 and lots of positive energy back in the workplace.

 

WE CAN BUILD YOUR BUSINESS

 

Small Business Support, Monthly Plan Websites, Digital Marketing, HR  & Cloud Accountancy  MANCHESTER

A central resource to help Start-Ups and Small Businesses grow with confidence.

 We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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4 Ways to Improve Email Open Rates and Response Rates

#Email has been around for a very long time but it still has a high level of influence on marketing. While #SocialMedia, cold calling, and other forms of communication are effective, they don’t strike the right balance between lack of disruption and personal contact as emails do. If implemented correctly, email marketing can lead to a lot of conversions and bring more traffic to your business.

Unfortunately, this all depends on the prospect opening the email in the first place. Many people simply delete emails from unfamiliar individuals and sources. If the email looks too promotional, they won’t bother reading it unless something catches their attention. The tips mentioned below can help you get the best results from your email marketing campaign:

1.Subject line is the most important part of your email

The #SubjectLine is what compels the prospect to open the email. If the line isn’t convincing, they will record the email to the spam folder or delete without opening it. It’s important to invest some time and effort into the subject line and ensure it is clear, precise, and attention-grabbing. The best way to form good subject lines is to consider what prospects will respond well to and what fits into your brand. The subject line can include teasers, questions, announcements, and other such factors.

2.Choose the right time

Sending an email at the right time can have a big impact on the opening rates. For example, if you send the email late in the evening or night, the prospect might not open their inbox until the morning and therefore miss the message. They’re not open emails that sound promotional or come from strangers when they are other emails from personal and professional contacts competing for their attention. Research indicates that the best time to send emails is mid-morning. Prospects have their overnight correspondences by this time and can spare some attention to your email.

3.Be precise and brief

People don’t like to spend too much time on their emails and will barely glance at it even after they open it. It’s important to attract their attention with the first few lines if you want to get the best results from the campaign. Make sure the body of the email is straight to the point and concise instead of being long-drawn out and confusing.

4.Make sure the call to action is specific and clear

The #CTA should be clear and easy to access. For example, if you want the prospect to leave a review on social media or review websites, provide convenient links on the email and explain what they need to do. If the process is easy, they’re more likely to do it.

If you want to know more about #EmailMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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How to Capitalise on #GuyFawkesNight

In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is GuyFawkesDay or #Bonfirenight. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:

1. Run a contest on Social Media

This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.

2.Post Content

Guy Fawkes Day related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.

3.Hold an event in your Store

If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organize, but they have a big impact on sales and can work to improve the reputation of your business as well.

You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.

4.Offer Discounts

This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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How to Boost Sales and Bring in More Customers on #Halloween

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during #Halloween and similar holidays as customers are  in a positive mood and more willing to spend money during the holidays. Many of them actively look for holiday deals and discounts so it’s a good idea to start implementing them during Halloween. At #We can Build Your Business, we recommend the following strategies:

1.Send gift cards and discount codes to Customers

Send emails with gift cards or discount codes to customers immediately before Halloween and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add Halloween Decor

Halloween decor invokes the festive spirit and has an impact on the customer’s decision to purchase. A spooky but cute storefront will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements of the website to give it a Halloween twist. These are easy and quick to do and they can be replaced easily in time for Christmas. We recommend the options mentioned below:

  • Adding a pop-up banner for Halloween on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the Halloween theme

3.Add Halloween-related Bog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Halloween gift ideas”, “Halloween decor ideas”, “Halloween games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

4. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Halloween-related, and start contests and quizzes. For example, you can ask customers to post pictures of them in their Halloween custom with a hashtag related to your business and offer a reward to the best costume. This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about # Halloween marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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5 Tips to Help You Think Up New #Blog Topics Quickly  

Maintaining a constant supply of good quality #creativecontent is one of the most challenging aspects of content marketing. Professionals often experience content fatigue and writer’s block where they can’t come up with new ideas or are unable to fulfil them.  If you’re struggling to come up with new ideas, #WeCanBuildYourBusiness, small business support in #Manchester have put together some tips and tips that can help:

1. Study the positive and the negative

Switching perspective and opinion on a topic and presenting a different viewpoint to the audience will draw attention and interest. If you’ve written positively about a particular topic, try to showcase the downsides in another related article. Doing this has a number of advantages as you present a serious and balanced perspective to the audience.

As the two articles are related to one another, they can be linked internally and share the traffic juice. For example, you can write, “The disadvantages of being a digital marketing professional” as a companion piece to, “The advantages of being a marketing professional.”

2.Search online 

The best content is the content that answers questions and it’s easy to find questions with a brief online search. Create a list of #keywords relevant to your industry and search the terms online. Make a note of all the questions users ask and consider them carefully to determine which one has the best potential for content.

Most questions will be too easy or unsuitable for creating long-form content but quite a few questions will have good potential. The answer to these questions will bring more audience to your platform and help establish authority in the industry.

3.Refresh your content 

Many marketers hesitate to refresh their old content because they don’t want to appear lazy and alienate their target audience. Most fail to release that updating content doesn’t make them appear lazy as the target audience see it as them being diligent and professional. For example, an article with advice on best #SEO techniques written before a #Google algorithm update isn’t current or relevant. By refreshing it and adding current data, you ensure the audiences get the latest information on the topic.

If you combine regular content with refreshed content, the target audience might not notice any difference between the two. It’s just a matter of finding the right balance between old and new content.

4.Create a list 

Lists are some of the easiest forms of content to write and they showcase your authority well. They’re also easy to read, comprehend, and don’t require much time, which is very appealing to modern audiences. Topics like, “10 best” or “5 worst” etc, allows you to present a large amount of information in a concise and organised manner.

5.Break the content down 

Some topics can be divided into smaller sections and made into a series of articles. For example, a topic like “What is SEO?” and can be broken down into several different topics like, “What is technical SEO?” or “What is local SEO?”

These techniques will help you find more interesting topics for content creation strategy.

If you want to know more about creating interesting creative content for your #website, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

How to Combine Email and Facebook to Create an Effective Marketing Campaign

Both #SocialMediaMarketing and #EmailMarketing provide excellent results if they’re utilised correctly. They help business owners establish a good relationship with their customers and build their influence in the industry. You can combine these two aspects of modern digital to create a highly effective and targeted marketing campaign.

At #WeCanBuildYourBusiness, we encourage customers to explore different strategies and techniques in order to get ahead of the competitors.

How can you combine the two different #DigitalMarketing strategies? 

Step One – Use Your Email List to Create Audiences on #Facebook 

Most business owners spend months, if not years, building their email list with careful marketing campaigns. If you just use your email list for email marketing, you’re not utilising its full potential. You can share your email list with Facebook and create custom audiences on that platform. If you use #CRM software like #Salesforce, #Hubspot, or #Mailchimp, you can download the CSV file of your contacts and upload it to Facebook in the “Audiences” tab under the Ads Manager.

In the audiences section, you should find an option to “Create Custom Audience”. Once you click on that, you can click on the “Customer File” button, which will lead to the option to choose a file or copy. You can upload the .CSV file into your Facebook account.

The rest is handled by Facebook itself. The social media platform will match the email addresses on the list will email addresses on user accounts and direct your ad campaigns their way.

Step Two – Create Lookalikes 

This feature allows you match audiences in your previously uploaded contact lists with similar user profiles on Facebook. For example, if you have a group of contacts interested in automobiles and their design, Facebook will find audiences in your target parameters with similar profiles and activities.

This allows you to target a broader audience without even knowing their email ids. You can develop a good relationship with the lookalike profiles and eventually gain their email addresses, which will allow you to contact them through email campaigns as well. 

Step Three – Launch Both Your Email and Social Marketing Campaigns at the Same Time 

If you launch both your email and social media campaigns together, you’ll approach your target audiences from two different sides and increase the likelihood of conversion. Modern software programs allow you to schedule your posts and trigger your ad campaigns in advance so you can have a great impact by sending the ads at the right time. 

Step Four – Analyse the Results and Keep Track 

No marketing campaign is complete without thorough #Analytics. You can use analytics software that can track both your email and social media campaigns and compare the metrics. This will allow you to spot problems, identify inconsistencies, and refine your campaign continuously.

If you want to know more about good #MarketingCampaigns for small businesses, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Good Ways Copywriting Can Boost Website Conversion Rates

When new users visit your website the first thing they will notice is your website’s design and layout. The second thing to catch their attention will be the content. The website look and design is the magnet to attract visitors. The #copywriting makes sure that they linger and consider your products and services seriously. At We Can Build Your Business, we encourage you to consider the tips mentioned below, as they will most definitely help you to improve your website conversation rates.

1. Consider the Personality Profile of Your Target Audience

When you speak with someone, you modify your speech patterns and words according to the person’s age and personality. For example, you would’t speak to a child in the same way you would speak to an adult nor would you address someone in authority the same way you would to a close friend or family member. This principle also applies to your copywriting.  Create a personality profile for your target audience and determine whether they’re impulsive, logical, aggressive, or prone to kindness. You can shape your copywriting content according to the profile.

2. Use Active or Power Words

You need to use words that prompt your prospective customers to act or illicit a strong emotional response from them. You can do that through action words/power words. Action words, as the name suggests, describe an action. They include words like buy, sell, choose, listen, read, etc. When you use them in your copywriting content, you encourage your customers to act. Power words like proven, money, value, verified, surging, great, wonderful, etc, immediate catch the customer’s interest and act as subconscious triggers.

3. Users Will Skim Content – Write Accordingly

Your target audiences are never going to read every sentence in your copywriting content. They will usually  skim through the material and pick up on the most important points. You should write the content in a format that will allow your users to read the material easily. Include things like bullet points, headings and subheadings, and bold word or italicise words that you want your customers to focus on. If your content is too difficult to read, your customers will look elsewhere instead of making an effort to go through it carefully.

4. Unique Content for Unique Pages

Your website will have unique pages like the About Us page, Landing Pages, Homepage, etc. Product description pages are not unique because you need to provide correct facts and information on the product or service you are providing. The unique pages, on the other hand, are an opportunity to establish a more personal relationship with your customers and help them connect with your brand. You can speak in your own voice and craft a personality for your brand on these pages. For example, some brands sound fun, quirky, and sarcastic while some sound sophisticated and elegant. These personalities can help you connect with your prospective customers and encourage loyalty.

If you want to know more about good copywriting, please do not hesitate to contact us. We Can Build Your Business  #smallbusinesssupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Off-Page #SEO Strategies to Build Your Online Reputation

There are a number of different SEO strategies that businesses adopt to expand their reach and build their online reputation, and off-page #SEO is one of them.

What exactly is Off-Page SEO?

Off-page SEO techniques are used to optimise the reach of your brand, products and services using links, relationships and content to create an excellent experience for prospects. This typically results in a gradual rise in traffic to your business website, positive business reviews, conversions and higher search rankings.

#WeCanBuildYourBusiness recommend use of the following strategies to improve your #onlinereputation

1.Build Communities on #SocialNetworking Sites

This is also referred to as online reputation management and is one of the first things to do when building your online presence. Register and create accounts on various popular social networking such as Facebook, LinkedIn, MySpace etc. This will help you extend your network online, promote your website and company and build a solid online presence.

2.#Blogging

Creating a company blog is one of the most effective ways of promoting your business. Make sure the content you post is unique, informative, engaging and provides value to your readers and prospects. It’s important to add new, product or service-related content to the blog on a regular basis. Promote your blog in various blog search engines and blog directories. If you feel you don’t have the time or writing skills to write a blog, hire the services of a professional blog writer to handle this job for you.

3.Forum Postings

Create an online discussion board or forum for your business where you can share topics and start discussions. You can reply to a thread or post a new one in any other product /service related forums that already exist. Look for forums that permit links in your signature that search engines will be able to crawl.

4.#SearchEngine Submission

Submit your business website to all the popular search engines such as #Google, #MSN, #Yahoo, #Alltheweb, #Altavista, #Alexa, #Excite, #Lycos and more, to get listed at no charge. 

5.Directory Submission

A number of people will tell you that directory submission is defunct, but the fact is that it’s alive and kicking. What matters is that you choose directories effectively and opt for the right category for submission. You won’t get quick results, but it’s worth the effort in the long run. Submit your website to leading directories like Yahoo Directory, #DMOZ, #ZoomInfo, #Pegasus, #OneMission, etc.

These are just some of the off-page SEO strategies that will help your business get a solid footing online. You can also use techniques such as link baiting, link exchange, cross-linking, photo sharing, video promotions, posting business reviews, local listings and Yellow Pages and article submission. Follow up on these strategies with consistency as this will help your business build a strong online reputation.

If you want to know more about Off-Page SEO,  please do not hesitate to contact us. #WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

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