Top Tips to Help Your #StartUpBusiness in 2018

It is  still quite easy to #StartUp a small business in today’s climate, even after #Brexit. #StartUpBusinesses still  have access to different finances including #StartUpLoans,  #AngelInvestors, #EquityCrowdFunding to name a few. Even though we are experiencing times of uncertainty many of our Business experts remain fairly positive.

We are hearing that niche companies will be more successful as business success will come from further focusing on smaller, very specific audiences. Going extremely deep with customised messages and specialised platforms to a highly receptive and loyal audience will replace the wide “shot gun”approach in marketing. We may see more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging.

This tells us there is definitely room for small businesses to stand on an even footing with the larger companies. Because of this, it is not really surprising that we are still finding a number of people are becoming entrepreneurs instead of sticking to their 9 to 5 jobs.

Unfortunately, while starting a business has become easier, ensuring its success has become more difficult. In most cases, people start a business with great enthusiasm only to find that being successful isn’t as easy as they first assumed it would be. Here’s a brief guide that We Can Build Your Business has put together for you. These are small business tips for #smallbusinesses which will most certainly help:

  1. Be Mentally Prepared Whether you are just starting out or you are an established business owner, you need to be mentally prepared for all the ups and downs of the business world. Even established businesses can experience slow times or face financial instability. A small business owner needs to be aware of the risks and understand the level of commitment required.
  1. Understand the Target Audience  It’s important to understand who your customers are going to be, what their habits and preferences are, and what would appeal to them. When you’re aware of such information, you can easily create a marketing campaign that works well and would appeal to a wide audience. Understanding your customers will also help you form the right company policies and culture. This will increase your chances of success. This is one of the most important small business tips for #StartUp businesses.
  1. Don’t Ignore Social Media Social media is no longer optional. If you’ve set up company pages on Facebook, Google, Twitter, LinkedIn, etc, you need to be there to engage the audience. Your customers will expect you to reply to their comments and reviews within a matter of 1 or 2 days. If you don’t do that, your reputation might take a hit. Being active on social media has become a part of customer service. People will expect you to be there. One way to reduce the time you need to spend on social media is to be where your customers are. If most of your prospective customers are on LinkedIn, it’s a good idea to be more active on LinkedIn. You will find that #SocialMedia is at the top of almost all articles featuring small business tips. That’s how important it is to be active on these networks.
  1. Network like Crazy Businesses thrive on networking. Smart business owners will constantly build their repertoire of business contacts. They will attend networking events and get to know the who’s who. You never know when you might need a contact, after all.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. We Can Build Your Business can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

Happy #ValentinesDay2018

Wishing everyone a Very Happy #ValentinesDay2018

WE CAN BUILD YOUR BUSINESS

Small Business Support, Monthly Plan Websites, Digital Marketing, HR  & Cloud Accountancy  #MANCHESTER

A central resource to help Start-Ups and Small Businesses grow with confidence.

 We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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#HappyNewYear & Wishing all Small Businesses a Successful & Prosperous 2018

Wishing everyone a Happy and Prosperous 2018 and lots of positive energy back in the workplace.

 

WE CAN BUILD YOUR BUSINESS

 

Small Business Support, Monthly Plan Websites, Digital Marketing, HR  & Cloud Accountancy  MANCHESTER

A central resource to help Start-Ups and Small Businesses grow with confidence.

 We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

4 Ways to Improve Email Open Rates and Response Rates

#Email has been around for a very long time but it still has a high level of influence on marketing. While #SocialMedia, cold calling, and other forms of communication are effective, they don’t strike the right balance between lack of disruption and personal contact as emails do. If implemented correctly, email marketing can lead to a lot of conversions and bring more traffic to your business.

Unfortunately, this all depends on the prospect opening the email in the first place. Many people simply delete emails from unfamiliar individuals and sources. If the email looks too promotional, they won’t bother reading it unless something catches their attention. The tips mentioned below can help you get the best results from your email marketing campaign:

1.Subject line is the most important part of your email

The #SubjectLine is what compels the prospect to open the email. If the line isn’t convincing, they will record the email to the spam folder or delete without opening it. It’s important to invest some time and effort into the subject line and ensure it is clear, precise, and attention-grabbing. The best way to form good subject lines is to consider what prospects will respond well to and what fits into your brand. The subject line can include teasers, questions, announcements, and other such factors.

2.Choose the right time

Sending an email at the right time can have a big impact on the opening rates. For example, if you send the email late in the evening or night, the prospect might not open their inbox until the morning and therefore miss the message. They’re not open emails that sound promotional or come from strangers when they are other emails from personal and professional contacts competing for their attention. Research indicates that the best time to send emails is mid-morning. Prospects have their overnight correspondences by this time and can spare some attention to your email.

3.Be precise and brief

People don’t like to spend too much time on their emails and will barely glance at it even after they open it. It’s important to attract their attention with the first few lines if you want to get the best results from the campaign. Make sure the body of the email is straight to the point and concise instead of being long-drawn out and confusing.

4.Make sure the call to action is specific and clear

The #CTA should be clear and easy to access. For example, if you want the prospect to leave a review on social media or review websites, provide convenient links on the email and explain what they need to do. If the process is easy, they’re more likely to do it.

If you want to know more about #EmailMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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How to Capitalise on #GuyFawkesNight

In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is GuyFawkesDay or #Bonfirenight. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:

1. Run a contest on Social Media

This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.

2.Post Content

Guy Fawkes Day related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.

3.Hold an event in your Store

If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organize, but they have a big impact on sales and can work to improve the reputation of your business as well.

You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.

4.Offer Discounts

This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

How to Boost Sales and Bring in More Customers on #Halloween

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during #Halloween and similar holidays as customers are  in a positive mood and more willing to spend money during the holidays. Many of them actively look for holiday deals and discounts so it’s a good idea to start implementing them during Halloween. At #We can Build Your Business, we recommend the following strategies:

1.Send gift cards and discount codes to Customers

Send emails with gift cards or discount codes to customers immediately before Halloween and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add Halloween Decor

Halloween decor invokes the festive spirit and has an impact on the customer’s decision to purchase. A spooky but cute storefront will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements of the website to give it a Halloween twist. These are easy and quick to do and they can be replaced easily in time for Christmas. We recommend the options mentioned below:

  • Adding a pop-up banner for Halloween on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the Halloween theme

3.Add Halloween-related Bog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Halloween gift ideas”, “Halloween decor ideas”, “Halloween games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

4. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Halloween-related, and start contests and quizzes. For example, you can ask customers to post pictures of them in their Halloween custom with a hashtag related to your business and offer a reward to the best costume. This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about # Halloween marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

 

 

 

Some Disadvantages of Working From Home as a #SmallBusiness Owner

Many  people may think that avoiding a daily commute to work each day can makes life a little easier.  However, if you work from home and are also a business owner, you may not entirely agree with this thought.  In 2016 the federation of small business recorded 1.3 million employing businesses and 4.2 million non-employing businesses. Therefore, 76% of businesses did not employ anyone aside from the owner and many are located in private homes.  Even though you can set your own hours, you may deal with a number of situations that can be extremely difficult. #WeCanBuildYourBusiness small business support in #Manchester would like to highlight some of the disadvantages of working from your own space at home.

Disadvantage 1: Not Enough Space

If you have other individuals that are part of your business, you will want to have the right amount of space to accompany these people. You may be having an important meeting and you simply don’t have enough space in your home office.

One thing you may want to consider doing in this challenging situation is to rely on a #VirtualOffice. This can enable all of your colleagues to log in and you can then have your meeting. There are numerous advantages of choosing this option and some of these are listed below:

  1. Access to Others – You may need to hire remote employees to assist you with various tasks for your company. Having this feature for your business can make this easier for you to do.
  2. Productivity – It’s possible your company will become more productive and allow you to have the success you want and need.
  3. Save on Overheads – Not having to provide a physical space for employees means you won’t have as many expenses versus having an office space.

Disadvantage 2: Feeling Isolated

It can be extremely lonely when you work from home.  You may feel entirely cut off from the outside world and this could lead to you feeling down in the dumps and depressed.

One of the drawbacks many business owners in this situation admit to is being bored easily throughout the day and looking for other distractions to pass the time. Of course, this won’t enable you to get your work done and could interfere with the success of your company.

Disadvantage 3:  Procrastination

Putting things off for as long as possible is one of the downfalls of working at home. If you get up and feel you’d rather work in the garden or simply lie on the couch, this can disrupt business success. You will need to be extremely disciplined to work from the comfort of your home regardless what type of business you may be involved with doing. This can be one of the largest challenges you may face. One of the most effective ways to reduce #Procrastination is by creating a routine that you will stick to daily. This can help you stay motivated when you simply don’t feel like doing your work for the day.

Be sure to use many of the resources you can find online when it comes to creating yours schedules and routines. This will allow you to get notifications via email if you rely on this method for the tasks you need to complete any day of the week.

You can enjoy working at home while making your business as successful as possible when you put the right amount of effort into it. It’s a great idea to be aware of the disadvantages you may face to allow you to power through these with ease for greater success with your company. Owning a business is sure to be one of the things that brings you a great deal of pride!

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

5 Tips to Help You Think Up New #Blog Topics Quickly  

Maintaining a constant supply of good quality #creativecontent is one of the most challenging aspects of content marketing. Professionals often experience content fatigue and writer’s block where they can’t come up with new ideas or are unable to fulfil them.  If you’re struggling to come up with new ideas, #WeCanBuildYourBusiness, small business support in #Manchester have put together some tips and tips that can help:

1. Study the positive and the negative

Switching perspective and opinion on a topic and presenting a different viewpoint to the audience will draw attention and interest. If you’ve written positively about a particular topic, try to showcase the downsides in another related article. Doing this has a number of advantages as you present a serious and balanced perspective to the audience.

As the two articles are related to one another, they can be linked internally and share the traffic juice. For example, you can write, “The disadvantages of being a digital marketing professional” as a companion piece to, “The advantages of being a marketing professional.”

2.Search online 

The best content is the content that answers questions and it’s easy to find questions with a brief online search. Create a list of #keywords relevant to your industry and search the terms online. Make a note of all the questions users ask and consider them carefully to determine which one has the best potential for content.

Most questions will be too easy or unsuitable for creating long-form content but quite a few questions will have good potential. The answer to these questions will bring more audience to your platform and help establish authority in the industry.

3.Refresh your content 

Many marketers hesitate to refresh their old content because they don’t want to appear lazy and alienate their target audience. Most fail to release that updating content doesn’t make them appear lazy as the target audience see it as them being diligent and professional. For example, an article with advice on best #SEO techniques written before a #Google algorithm update isn’t current or relevant. By refreshing it and adding current data, you ensure the audiences get the latest information on the topic.

If you combine regular content with refreshed content, the target audience might not notice any difference between the two. It’s just a matter of finding the right balance between old and new content.

4.Create a list 

Lists are some of the easiest forms of content to write and they showcase your authority well. They’re also easy to read, comprehend, and don’t require much time, which is very appealing to modern audiences. Topics like, “10 best” or “5 worst” etc, allows you to present a large amount of information in a concise and organised manner.

5.Break the content down 

Some topics can be divided into smaller sections and made into a series of articles. For example, a topic like “What is SEO?” and can be broken down into several different topics like, “What is technical SEO?” or “What is local SEO?”

These techniques will help you find more interesting topics for content creation strategy.

If you want to know more about creating interesting creative content for your #website, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

The #BankReferralScheme – Why it Can Do More For Small Businesses

Around 68% of #SmallBusiness owners claim securing funding for their venture is the biggest hurdle they face before launch. Many are rejected by the first few financial institutions they approach and are forced to look at alternative means to raise funds for the venture. The #BankReferralsScheme was initiated in 2016 to help business owners gain sufficient financial assistance from established institutions after they’ve been rejected by other banks. Experts in this field believe this scheme is a step in the right direction but it doesn’t go far enough to help.

The Bank Referral Scheme has a number of flaws and concerns that need to be addressed in order for the system to be friendlier and more effective. Here are some of the most pressing concerns regarding the system:

1. Referral after rejection

Under the current scheme, the businesses are referred to an alternative lender only after they have been rejected by more traditional financial institutions. This is a waste of time and encourages the idea that alternative finance is the last resort instead of a good option to traditional finance. This also limits exposure and awareness of alternative finance options and creates a barrier between small business owners and institutions.

2. Inefficient tracking

This scheme isn’t sufficiently tracked by the government and no tracking information is provided to the target audience. Business owners want monthly reports on the success of the scheme. They want information regarding the number of people referred by the system and how well they fit the purpose of the plan. Business owners also want to know how user-friendly and convenient this system is because the online marketplace can be quite intimidating and overwhelming.

3. No advice and support

One of the biggest problems with this deal is the lack of support offered to business owners. In traditional options, they can call customer service for assistance and more information on the financial products available to them. The Bank Referral Scheme offers a wide range of choices with little support and advice on how to choose the best option. This system relies on algorithms and automated programs to direct business owners to lenders, which isn’t as nuanced and developed as human perception. Many healthy businesses slip through the cracks because the system can’t identify them or doesn’t pair them with the right lenders.

4. Still dependent on banking systems

This scheme aims to provide an alternative to bank loans but there are still several similarities with the banking system and considerable reliance on banks. As the scheme isn’t truly independent, there’s a chance that certain financial products will gain more prominence than others. Traditional banking systems are already accused of pushing products that aren’t suitable or beneficial to customers. This scheme runs the risk of going down the same line.

The current system isn’t refined enough to draw much attention from prospective entrepreneurs. It needs to be developed further in order to be considered a viable alternative to traditional banking systems.

If you would like more information on funding options for small businesses, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

6 Helpful Strategies to Manage Your #SmallBusiness Finances

Every business large or small, is always concerned about one thing –#ManagingMoney. Good financial management is so very crucial to surviving a volatile economy and the industry competition. Small businesses, especially, need to be extremely careful with their financial decisions from the very beginning. It takes more than just a good idea to run a business. Every business needs a financial structure that generates a profit to stay credible. #Entrepreneurs need to be equipped with good money management abilities to turn their new business venture into a success story.

At #WeCanBuildYourBusiness, we always encourage our clients to be on top of their finances and manage them effectively.

Here are 6 strategies that can work well for you:

1. Educate Yourself 
One of the first things that you should do is educate yourself about the various aspects of finance. For starters, learn how to read financial statements. This is one important statement that tells you all about your #money – where it originated from, how many hands it changed, and where it is. Financial statements contain four essential details –  cash flow statement, income statement, balance sheet, and statement of shareholders’ equity. The cash flow statement analyses operating activities, investments, and financial in/outflow. The balance sheet provides information related to the company’s assets, liabilities and shareholder’s equity. The income statement reflects the revenue earned within a specific period of time. Shareholder’s equity represents the amount by which the company is financed through common and preferred shares.#
2. Separate Personal and Business Finances
Always keep your personal and business finances separate. This entails getting a business credit card and putting all related expenses on it. This should help you track your outlays and keep you in control. You will also do well in opening a savings account dedicated to your business, wherein you can transfer a certain amount of money from each payment that you receive and gradually build a considerable corpus. You can use this money to pay taxes.
3. Cut Costs
It is important that entrepreneurs stay thrifty and tightfisted to keep their expenses in check without jeopordising customer satisfaction. This, especially, holds true for small businesses. Every business endures two types of costs – fixed and variable. While fixed costs have to be borne irrespective of whether your business is making money or not, there is always ways in which you can save on variable costs.
For example, instead of buying costly branded software, you could work with free, cloud-based, open-source software, which is equally good. Conduct free online calls, video conferences instead of travelling lost distances. You could also try bartering your services with other professionals and cut costs.
4. Invest in Cloud-based Accounting Software
While you can definitely download regular accounting software to manage your finances, it will never give you the kind of convenience cloud-based accounting software can. Web-based software provides you with real-time insights as most allow you to store, update, track, and access data from anywhere at any time. Whether you’re at home, office or are travelling, you can conveniently work with your data from anywhere you like. It is error-free, hassle-free and dependable.
5. Monitor and Measure Performance
It is crucial that you, as a business owner, keep tabs on the movement of your money, especially when large amounts are involved. Keep looking at your company’s financial performance in comparison to the past financial statements to project your future revenue, expenses and cash flow. Being aware of these aspects will help you make informed decisions for your business.
6. Hire Professional Help
Everyone needs help, especially a budding entrepreneur interested in making a huge success of their venture. Sometimes, it most definitely pays to engage the services of an expert, even if it is on a part-time basis. They can help you determine where your business is, where it is heading by using and analysing your data. However we would always recommend that you hire somebody who is accredited and trustworthy. Whether it is tax planning for the next financial year, or payment for the current year, their expertise can go a long way in guiding you and assuring that you have total peace of mind.
While owning and running your own business can be exciting, it can also be extremely nerve-wracking, especially when it comes to handling finances in a lucrative manner. Don’t let your business suffer due to poor money management. Keep the above tips in mind and give your venture a bright future.

If you want to know more about managing your finances for small businesses, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com