The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends. And 2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.
1.#Mobile Dominates #Laptops And Other Smart Devices
In 2017, #PCs, desktop and laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.
While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.
3.Improved #Video Advertisements
The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.
4.Social Media Platforms Gain Prominence
There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.
5.Growth Hacking is Here to Stay
#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.
These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.
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