In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is GuyFawkesDay or #Bonfirenight. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:
1. Run a contest on Social Media
This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.
Guy Fawkes Day related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.
3.Hold an event in your Store
If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organize, but they have a big impact on sales and can work to improve the reputation of your business as well.
You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.
This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.
We Can Build Your Business #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.
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