USP stands for unique selling proposition. This means:

Unique–Sets you apart from the competition or competitors, positioning you as the more desirable choice. It is vital that you show yourtarget audience why your service or product is better and what benefits it has that other products or services don’t offer. This could also be a unique way of giving exceptional customer service over and above what you competitors are doing.

Selling-Persuades a potential customer to exchange money for a product or service. “Getting people to part with their cash.” It’s about transforming potential customers into repeat business.

Proposition-It is a proposal or offer suggested for acceptance. You need to make a compelling case to show your customers that you are solving a problem or pain point.

What makes you moreunique, morevaluable, and morevisiblein the market than your competitors?