With an increasing number of Brands attempting to connect with their audiences across various social media platforms, it has been noticed that there is a decline in the attention spans of people in the online space. This has also compelled businesses to change their approach and the manner in which the they target their audiences in order to increase brand loyalty and engagement. Here we take a look at social media trends that you can use to capitalise on in 2018.
Focus on #Ephemeral Content
#Snapchat spearheaded the popularity of ephemeral content. This platform boasts over 10 billion daily video views, making it something no marketer can ignore. This is one of the best ways to reach generation Z and the younger Millennials. Ephemeral content is essentially short-lived (the longest it can last is only 24 hours), after which it disappears forever.
While some marketers have their qualms about the effectiveness of this content, the significant popularity it has received has compelled them to develop strategies that focus on ephemeral content marketing. The one way to make the best of this type of content marketing is to ensure that it revolves around producing pictures and videos that can engage target audiences within a very short time span.
#Chatbots is the way to Go
There has been a considerable rise in the manner in which businesses are now using social #chatbots to engage with their target audiences and improve the customer service experience. The prediction is that by the end of this year, almost 30% of online conversations will be machine-assisted.
Chatbots are software applications that are built to mimic a human-like conversation. They are like friends to online consumers and provide 24/7 services, ensuring that consumers get the information they need when they need it in order to make a better and more well-informed purchase decision. Companies are finding that they are able to build more personal and long-lasting relationships with existing as well as potential customers with the use of these chatbots.
Interactive broadcasting and #LiveStreaming are the latest trends
Today #Facebook offers live streaming via its Facebook Live application, and businesses can use this to reach their target audiences in a more effective manner. Aside from this, one-way live streaming can be converted into two-way streaming via broadcasting channels such as #Agora. This is one of the best ways that people can chat with each other and audiences aren’t required to download a separate app. This app integrates seamlessly with all the existing apps and brands can reach their consumers in real-time.
Image recognition and AI have started to transform the manner in which social Media Marketing functions. Today there are approximately 3.2 billion photos shared on a daily basis via platforms such as Instagram, Facebook, and Snapchat. This clearly shows the manner in which visual content is taking over the digital online space.
Focusing on these newer #SocialMedia trends is one of the best ways for brands to grow quickly in 2018.
If you want to know more about Social Media Marketing, please do not hesitate to contact us. We Can Build Your Business #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.