IT’S TIME TO GO SOCIAL…WE’LL MAKE IT SIMPLE.
If you’re wondering if social media marketing is right for your business, the verdict is in… Social Media is a great way to drive repeat business and to attract new customers. It is a way to shout out to the world what your business is about and what you have to offer.
TODAY’S WORD OF MOUTH MARKETING, POWERED BY TECHNOLOGY
There have been many changes in recent years in how people use the internet, consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before making a purchase. Social Media (SM) is like going back to the days when you would only use a company that had been recommended to you. It used to be called ‘word of mouth’. In the past we would allow trends and advertising to persuade us to buy or use a certain product or service, but now we rely more and more on Social Media to let us know about how great the service or product is. SM creates trust in the recommendation, by having a social media presence that is both engaging and engaged it helps reassure clients that your business is reputable and can be trusted.
What better way to interact with new potential clients than via people who have already experienced what your business has to offer? When your social media presence starts to generate conversation and reactions such as; likes, shares, tweets, pins or whatever else it maybe then you get their approval. This social recommendation is visible to that person’s individual following and acts as a great gateway for their friends or family to get to know more about your business and what you have to offer.
Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a map—you’ll only end up lost.
Create a social media marketing plan and brainstorm your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?
Social Media has changed the way people connect, discover, and share information.
Social media is the technology that connects people—whether it’s to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
According to Constant Contact’s 2011 Small Business Attitudes & Outlook vey, 73% of small business’s and organisations have started using Social Media marketing and 62% of those not using it expect to start marketing through Social Media in the next 12 months. We Can Build Your Business Small Business Support Manchester.