The Apprentice 2017 hits screens on Wednesday 4 October for the thirteenth series series. Lord Sugar is once again joined by advisors Baroness Karren Brady and Claude Littner as they put 18 brand new candidates through their paces to secure his £250k investment in their business plan. Over the last six years, Lord Sugar has invested £1.5m of his money into six fledgling businesses.
This year, the series has attracted applicants from a range of business sectors – from fashion and construction to floristry and engineering – who will have to adapt quickly to work as a team and avoid the boardroom firing.
With tasks including creating a range of burgers, branding and selling robots, to planning a premium corporate experience at a sports event and running a doggy day care, the candidates will be tested outside their comfort zones to truly showcase their business know-how.
The selection process will throw the candidates into tasks that are bigger than ever, as Lord Sugar challenges the candidates to prove to him they would be able to grow a business in today’s tough climate – as he explains in the first boardroom of the series.
Lord Sugar insists: ‘We’re in strange times now, with Brexit. But be under no illusion, in this process I’m the one who decides who’s going to remain and I’m the one who decides who’s going to leave – simple as that.
The selection process will throw the candidates into tasks that are bigger than ever, as Lord Sugar challenges the candidates to prove to him they would be able to grow a business in today’s tough climate.
The Apprentice 2017 starts on Wednesday, October 4 at 9PM on BBC One.
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