Are you Maximising Your Online Exposure with Social Media Marketing in #2019?
In today’s Digital Savvy Landscape it is nearly impossible to grow your customer base without a Social Media presence. But in reality there are many websites and company profiles with very little or non existent Social Media presence.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
Did you know that there are 335 million users on Twitter, 1 billion users on Instagram and an amazing 2.2 billion users on Facebook. Linkedin has 500 million users with 250 million active monthly users but only 3 million share content on a weekly basis – just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week
A lot of people who could become your customers are hanging out on Social Media.
Whether it’s on #Facebook, #Instagram, #Twitter or #LinkedIn, growing your social media presence is important to get your business in front of more consumers and make more sales. With some simple tips, you can turn your lonely Social Media accounts into popular communities bustling with activity. It is all about getting your brand and message out there so you if you want to get lots of new followers each month who are interacting with you then you NEED TO STEP UP YOUR SOCIAL MEDIA GAME.
“IT IS BETTER TO Talk THAN SAY NOTHING AT ALL” ………………
We have put together Six tips to improve your Social Media presence in 2019
1.Make Use of the Right Tools.
Maximising your presence means you need to post on social media often and at the most effective times. In fact, according to studies, businesses should be tweeting or posting 15 times per day to get maximum impact. But many business owners do not have enough time in the day to be constantly logging into all Social Media accounts and that is why making use of online tools can most definitely help. Use of tools such as #Hootesuite, #Buffer, #SproutSocial and #MeetEdgar will help you stay active on Social Media and save you lots of valuable time.You can manage all your accounts in one place at the same time and schedule posts weeks in advance. You can therefore post at preferred times when most users will see them and you can analyse how well your posts are performing. The tools will help you post regularly and effectively and improve your social Media presence.
2. Use Creative Content & Engage with Your Audience.
One of the best ways to create a bigger Social Media presence for your business is to create the correct content that is of interest to your target audience and will encourage them to engage with you. It is also useful to be on top of what is trending and using lots of visuals. “Who never knew about your business before could help your posts go Viral.”
Video Marketing – Everyone is talking about Video Marketing right now and it is certainly huge on all Social Media Platforms. So any videos you have produced on new products, services or anything to do with your business should be shared on all your platforms. For even greater reach sponsor your top quality posts to get hundreds and thousands of additional followers, views, likes and shares.
Animated Videos – Many companies are having Animated Videos produced to promote their product or service on their website or Social Media Platforms. Animated Videos are more likely to be viewed as they are fun and tell your story in a much more interactive way. Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, Video Marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses. We Can Build Your Business can offer you a 30 second 2 D animated video from only £245.
Facebook Live –Facebook Live was launched to some high-profile users in August 2015. The company did a wider roll out to iPhone users and Android users worldwide in the following months. By April 2016, everyone had the ability to go Live – Use it for your business and talk about events, new products or anything trending in your sector or business. Here is an article about a small carpet company in Grimsby who did just that and their Facebook live posts went viral. https://www.wecanbuildyourbusiness.com/facebooklive-see-how-a-small-carpet-company-from-grimsby-went-viral/
Focus on Eye-Catching Visuals –It can be difficult to get noticed in crowded Social Media Feeds so you need to make your business stand out. One of the best ways is to promote eye-catching visuals So contact on eye catching visuals. Try to avoid using too many boring stock photos. Instead, focus on sharing images that will connect with users. Share high-quality behind-the-scenes photos and people using your products. You can even share your customers’ photos of them interacting with your product with their permission, which also creates social proof.
3.Promote Good Customers Service
Social media is the new platform for Customer Service. Instead of giving a business a call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, over 50 percent customers prefer social messaging channels for customer care over phone and email.
So, instead of focusing just on selling, you should also focus more on helping people out. Using your Social Media platforms as a Customer Service platform will send more users to your Social Media and make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you’re not around. Customers will also be more willing to buy your product or service when they trust that you will be able to help them with their issues quickly.
4.Promote your Social Media Accounts.
Don’t expect your customers to know about all your Social Media platforms and go searching for them themselves – You have actually got to shout out and tell them they exist. If you make it easy for customers to follow or like your Social Media profiles, they’ll be more willing to take action.
Start promoting your Social Media accounts to your customers and ask them to interact with you on your profiles. You can add Social Media icons to your website, add your social media feeds to your sidebar, tell people to follow you on social media at the end of your blog posts, and promote your Social Media accounts in your email marketing. The more people are aware of your presence on Social Media, the bigger it will be
5.Actively Engage with Your Audience.
Would you keep talking to someone who never returned your messages? Probably not. Users will not want to follow you on Social Media or interact with you if they get nothing in return. That’s why it’s so important to actively engage with your audience on Social Media.
6.Out Source to a Professional Social Media Marketing Expert
If you feel you are too busy doing what you do best in your business then another way is to out source all you Social Media Marketing to professionals who can help. We Can Build Your Business can offer Monthly packages from as littler as £199 per month.
Included within the campaigns are:
- Posting on your social media channels
- Creating and sourcing all relevant images
- Engaging with key influencers and people within the industry
- Responding back to any questions and queries
- Arranging competitions and promotions
We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!
- Animated Videos From £245.00
- Social Media Marketing From – £199.00 Per Month
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