Digital marketing is something that cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot.
Just when you believe you know all there is to know about the best online tactics for your business, consumer demand shifts, a new technology emerges, or a platform makes a big update that can impact your strategy.
So, what marketing trends do you need to keep an eye on this year?
We Can Build Your Business have high lighted 10 of the most Powerful to help you say ahead in 2019!
“Customer service should be at the heart of every business.”
If you want to build trust, encourage loyalty and boost your reputation, you would be smart to use #Chatbots in 2019.
#Chatbots are already used extensively on many Social Media platforms for users to engage quickly with various tasks. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. Bots allow users to get personalised, focused interactions without pulling too much from limited human resources.The AI technology is providing a convenient way for customers to receive answers to their questions, rather than having to telephone a real person. Their effectiveness in 2018 is already showing a significant increase in usage, and that use is likely to continue growing for digital marketing in 2019.
2. Voice Search
Customers no longer need to click a button to make an order online, as they can say a command out loud to their closest smart speaker. The artificial intelligence is also become smarter with each passing year, as the number of errors for the likes of #Siri, #Google and #Alexa make have considerably been reduced.
The real takeaway is that talking is simply a preferred way of interacting. And now the machines are finally catching up to the way people want to search, shop, and discover new things. However, this presents some interesting challenges. Conducting a voice search, for example, is very different from typing a query, particularly in the results. When a person performs a text-based search, the screen displays one page at a time the results. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently, they supply just one choice.
That means that preparing for #voicesearch is going to require a different approach, but it’s one area of digital marketing that can’t be ignored because people are relying on it now more than ever. For example, writing meta-descriptions of websites might need to be optimised for speech so that it “reads better” out loud, when being spoken, rather than the drier style used for a strictly text-based search approach.
3. Video Is a Must
Today a very high percentage of online users engage with #YouTube. That means more than half of of online users are watching videos, and a lot of those videos are created in the service of digital marketing. While #YouTube may be the most popular way to consume videos, even more popular than #Facebook, that doesn’t mean that you shouldn’t be putting videos on Facebook or any of the other social media platform for that matter.
#VideoMarketing in some ways, offers the best of both worlds. The actual budgeting and mechanics of video production are well understood and documented, since video itself is a 20th century medium. However, now video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing. Whether you’re creating videos for Instagram, Facebook, YouTube or even your own website, it is a top-tier, incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video. As long as you stick to the fundamentals of good video production, you can make impressive gains.
4. Live Video is still important
While video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as “Twitch,” which allows people to easily stream video game play, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the box.
#Livestreaming, as it is called, is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media #influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience. An influencer live stream is an incredibly useful, high profile form of digital marketing right now. The spontaneity and interactivity of live streaming can undoubtedly be a big draw when done right, with a well-chosen personality.
5.You still need Good Content
#ContentMarketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are. Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing.
So while general audience content was, is, and always will be important, specialised material for specific industries or experts can also yield impressive results. That, combined with improving techniques in measuring content effectiveness, keep content marketing relevant and moving forward.
6. Email Is Becoming More Personalised
#Email still remains to be a popular choice of communication with a very high percentage users for personal, commercial, industrial, legal, scientific, and academic purposes. In others words, email is here to stay, and #emailmarketing itself continues to be important.
However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalisation that makes email marketing important for 2019. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalised email, this can be very effective. Email is often the final “trigger” to motivate an action, especially when combined with your remarketing techniques.
7.Instagram – Loved By Youngsters
Fortunately for #Facebook, their greatest threat is no threat at all since they bought #Instagram. The image and video-based social media platform is optimised to make it very easy for users to share photos and videos from their phone, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general public.
Instagram’s meteoric rise has passed one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, has more of the younger demographic especially the under 30’s that Facebook is losing, due to its reputation as the social media platform for “old people.”
8.Facebook Still Popular
The good news is that #Facebook is still one of the top social media platform, with a very high percentage of it users being over the age of 45. So for marketing that targets an older demographic, there simply isn’t a better platform. On the other hand, Facebook did have a difficult 2018 with a data breach that effected 14 million users, gaining a reputation for being the platform of choice for weaponized, political propaganda, and a continuing drop in popularity with younger demographics, so much so that many people feel the relationship between the public and Facebook maybe changing.
It’s important for future digital marketers to really look at who their target market may be, because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger demographics.
9. Site Speed
It is believed the many changes Google made to its algorithm in 2018 will evolve in 2019, which could impact many websites’ visibility in the search engines.
One change you will want to watch out for is Google’s Speed Update, which will lead to the penalisation of sites with slow speeds. It’s thought Google might change the algorithm this year, which could impact even more websites that have failed to improve their speed.
It is one ranking factor many marketers will be paying close attention to in 2019 and beyond. To boost your sites speed and avoid penalisation in the search engines, you can:
- Minimize HTTP requests
- Combine and minimize files
- Decrease server response time
- Change web hosting
- Run a compression audit
- Reduce the number of plugins on your site
- Use web caching
- Implement Gzip compression
10. Visual search
#VisualSearch enables users to upload an image to perform a search and receive more specific results.
Many social media channels are utilising its power by integrating visual search into their platforms. For example, #Pinterest has launched the new visual search tool Lens, which can help its users snap a photo of a product and discover where to find it online or find something similar.
Pinterest isn’t the only one embracing visual search, either. #GoogleLens can recognise items, landmarks and other objects via a camera app on Google Pixel phones. For example, if you are standing in London, you could take a photograph of the Tower of London, and you will receive more details about the world famous landmark.
With Google and Pinterest providing visual search capabilities, don’t be surprised if other channels jump on the bandwagon in the near future. Gain an advantage in your industry by preparing your business for visual search queries, so you can drive more traffic to your website and increase your customer base.
If you want to learn more about all the latest #MarketingTrends and “stay ahead of your competitors”
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