Are You Rebuilding Trust With Your #Brand on Social Media in #2019?

BRANDS GET HUMAN AS THE CIRCLE OF TRUST ON SOCIAL MEDIA TIGHTENS

Social Media in 2018 became a moment of digital crisis as soon as the Facebook & Cambridge Analytica news hit in March. This coupled with Mark Zuckerberg taking the stand to testify before Congress in April drove consumer trust in Social Media Platforms to a historic low.

This means that in 2019 Social Media Marketing will be all about Rebuilding Trust with Consumers and creating interactive, personalised and genuine content to engage the modern consumer. It is not all bad news it just means Brands will need to shift strategies in order to make their content more interesting and relevant to the increasingly aware consumer.

Here are 5 Top Tips to Help You Build Trust With Your #Brand in 2019

1.Create Real, #Close-knit Communities
Users are increasingly conscious and curious about who they are interacting with on social media. Brands will need to adapt and understand what successful engagement truly means. It’s less about reach and more about being real and fostering communities. Let passionate people talk to each other! A trend we expect to see in 2019 is private Facebook groups, which allow for dialogue in a safe environment. These more niche groups can be a powerful way to bring interested users together.

2.Find Authenticity and #Niche with #Micro-Influencers
Celebrities endorsing products may not hold as much weight as they used to. These partnerships could be seen as strictly commercial ones, especially with big stars promoting multiple brands at the same time. All of this makes it hard to gain credibility amongst users. Enter the micro-influencer: People with a smaller social media presence that are revered in niche communities. These #influencers do not require a big budget to work with them and have a loyal, engaged audience. Plus, they can be easier to reach since they aren’t inundated with thousands of messages every day.

3.Get more One on One User Interaction with #Chatbots and #AI
Instant gratification and the need for real-time responses on social media is nothing new, but the rise of smart assistants has evolved this space. Expectations for high value and private interactions will likely increase in 2019. According to #Twilio, 90% of consumers would like to use messaging to communicate with businesses. #Chatbots and AI can offer replies that range from streamlining customer service queries/FAQs to providing real, helpful advice. Brands can highlight these new services by running social media campaigns that incorporate message apps..

4.Share a More Personal Side with Stories                                                                                                                 Since #Snapchat first brought us ephemeral content, the short-lived “Stories” feature is just about on every social media platform (most recently, LinkedIn,to mixed reviews). It was a good year for #Instagram Stories, with plenty of updates including interactive stickers and shoppable tags, to name a few. Stories also gained popularity as a marketing vehicle. #Facebook CPO predicts that Stories will overtake #newsfeeds within the next year, as use of the feature is growing 15x faster than feed-based sharing. Brands should consider a balanced diet of content styles, using Stories to reach their audience in a spontaneous, personal, and lo-fi way. AR and custom #GIFs could be a more advanced way to use this feature in the new year.

5.Show how Your Products & Services can Fit Within Daily Lives
Product discovery on social media platforms has become even more seamless. Instagram’s shoppable posts, for example, now allow users to make purchases without ever leaving the app. Video in particular is playing a big role in social commerce, with 74% of viewers drawing a connection between watching a social video and making a purchase. Brands can highlight their services with product description videos, live-stream demonstrations, and user-generated content.

When it comes to #SocialMediaMarketing in 2019, no matter which way you look at it, the #NewYear is going to be all about creating personal, genuine, engaging content and rebuilding the trust that was lost in this past year.

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

  • Animated Videos From £245.00
  • Social Media Marketing From – £199.00 Per Month

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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Are you Maximising Your Online Exposure with Social Media Marketing in #2019?

In today’s Digital Savvy Landscape it is nearly impossible to grow your customer base without a Social Media presence. But in reality there are many websites and company profiles with  very little or non existent Social Media presence.

 

“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

 

Did you know that there are 335 million users on Twitter, 1 billion users on Instagram and an amazing 2.2 billion users on Facebook. Linkedin has 500 million users with 250 million active monthly users but only 3 million share content on a weekly basis – just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week

A lot of people who could become your customers are hanging out on Social Media.

Whether it’s on #Facebook, #Instagram, #Twitter or #LinkedIn, growing your social media presence is important to get your business in front of more consumers and make more sales. With some simple tips, you can turn your lonely Social Media accounts into popular communities bustling with activity. It is all about getting your brand and message out there so you if you want to get lots of new followers each month who are interacting with you then you NEED TO STEP UP YOUR SOCIAL MEDIA GAME.

 

“IT IS BETTER TO Talk THAN SAY NOTHING AT ALL” ………………

 

We have put together Six tips to improve your Social Media presence in 2019

 

1.Make Use of the Right Tools.

Maximising your presence means you need to post on social media often and at the most effective times. In fact, according to studies, businesses should be tweeting or posting  15 times per day to get maximum impact. But many business owners do not have enough time in the day to be constantly logging into all Social Media accounts and that is why making use of online tools can most definitely help. Use of tools such as  #Hootesuite, #Buffer, #SproutSocial and #MeetEdgar will help you stay active on Social Media and save you lots of valuable time.You can manage all your accounts in one place at the same time and schedule posts weeks in advance. You can therefore post at preferred times when most users will see them and you can analyse how well your posts are performing. The tools will help you post regularly and effectively and improve your social Media presence.

2. Use Creative Content & Engage with Your Audience.

One of the best ways to create a bigger Social Media presence for your business is to create the correct content that is of interest to your target audience and will encourage them to engage with you. It is also useful to be on top of what is trending and using lots of visuals. “Who never knew about your business before could help your posts go Viral.”

Video MarketingEveryone is talking about Video Marketing right now and it is certainly huge on all Social Media Platforms.  So any videos you have produced on new products, services or anything to do with your business should be shared on all your platforms. For even greater reach sponsor your top quality posts to get hundreds and thousands of additional followers, views, likes and shares.

Animated Videos – Many companies are having Animated Videos produced to promote their product or service on their website or Social Media Platforms. Animated Videos are more likely to be viewed as they are fun and tell your story in a much more interactive way. Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, Video Marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses. We Can Build Your Business can offer you a 30 second 2 D animated video from only £245.

Facebook Live –Facebook Live was launched to some high-profile users in August 2015. The company did a wider roll out to iPhone users and Android users worldwide in the following months. By April 2016, everyone had the ability to go Live – Use it for your business and talk about events, new products or anything trending in your sector or business. Here is an article about a small carpet company in Grimsby who did just that and their Facebook live posts went viral. https://www.wecanbuildyourbusiness.com/facebooklive-see-how-a-small-carpet-company-from-grimsby-went-viral/

Focus on Eye-Catching Visuals –It can be difficult to get noticed in crowded Social Media Feeds so you need to make your business stand out. One of the best ways is to promote eye-catching visuals So contact on eye catching visuals. Try to avoid using too many boring stock photos. Instead, focus on sharing images that will connect with users. Share high-quality behind-the-scenes photos and people using your products. You can even share your customers’ photos of them interacting with your product with their permission, which also creates social proof. 

3.Promote Good Customers Service

Social media is the new platform for Customer Service. Instead of giving a business a call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, over 50 percent customers prefer social messaging channels for customer care over phone and email.

So, instead of focusing just on selling, you should also focus more on helping people out. Using your Social Media platforms as a Customer Service platform will send more users to your Social Media and make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you’re not around. Customers will also be more willing to buy your product or service when they trust that you will be able to help them with their issues quickly.

4.Promote your Social Media Accounts.

Don’t expect your customers to know about all your Social Media platforms and go searching for them themselves – You have actually got to shout out and tell them they exist. If you make it easy for customers to follow or like your Social Media profiles, they’ll be more willing to take action.

Start promoting your Social Media accounts to your customers and ask them to interact with you on your profiles. You can add Social Media icons to your website, add your social media feeds to your sidebar, tell people to follow you on social media at the end of your blog posts, and promote your Social Media accounts in your email marketing. The more people are aware of your presence on Social Media, the bigger it will be

5.Actively Engage with Your Audience.

Would you keep talking to someone who never returned your messages? Probably not. Users will not want to follow you on Social Media or interact with you if they get nothing in return. That’s why it’s so important to actively engage with your audience on Social Media.

6.Out Source to a Professional Social Media Marketing Expert

If you feel you are too busy doing what you do best in your business then another way is to out source all you Social Media Marketing to professionals who can help. We Can Build Your Business can offer Monthly packages from as littler as £199 per month.

Included within the campaigns are:

  • Posting on your social media channels
  • Creating and sourcing all relevant images
  • Engaging with key influencers and people within the industry
  • Responding back to any questions and queries
  • Arranging competitions and promotions

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

  • Animated Videos From £245.00
  • Social Media Marketing From – £199.00 Per Month

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

#FacebookLive – See how a Small Carpet Company From Grimsby went #Viral

Amazing Example of a Small Business Using Live Video For Marketing

In this highly competitive world, businesses need to step out of their comfort zone and use innovative marketing techniques to capture customer attention. Small businesses, in particular, need to step up their game in order to keep up with large enterprises and franchises. At We Can Build Your Business, we believe that live video and in particular #FacebookLive is a great way to stay visible and relevant.

What is Live Video? 

Live video is available on a number of social media platforms, including  #YouTube and #Facebook.

Live is the best way to interact with your customers in real time and answer any questions they may have about your business and services. You can hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going. It is also an excellent way to connect with your prospective customers and establish a personal relationship with them. If they like your personality, content, and individuality, they’ll be more likely to purchase your products or hire your services over your competitors.

We find that business owners often underestimate how much influence a personal connection has over the customer’s purchase decision. They hesitate to use live video and stick to more traditional forms of content. Here we have an example of how a small business was able to gain an amazing audience reach on Facebook because of their live video marketing campaign.

The Carpet Runners Story 

Carpet Runners are a small family business based in Grimsby, Lincolnshire, UK. They provide hallway runners, event runners, stair runners, rugs, and carpet accessories. The company has a great marketing campaign already in place but they wanted to gain an edge over their competitors and decided to try out something unique and different. They decided to use Facebook live video as their platform.

Their first image post was on 18th of August 2016 and it generated a reach 3.8 million of which around 1.2 million were boosted or paid and 2.6 million were organic. This was a significant amount of attention for a small business based in the seaport town of Grismby as views, likes, comments and shares were coming from all over the UK.  The owners realised the potential and decided to explore this form of marketing further.

They have posted live videos on a regular basis since and are achieving anything from 30,000 to 1.5 million views per video.  They post consistently and have over 30 videos up on their Facebook business page. Having built up such a substantial engagement and reach they can post offers and information organically and receive fantastic results which is incredible through use of such an easy platform.

When they started this marketing campaign, they had received only 3,000 to 4,000 likes on their company profile page. Now they have over 55,000 likes and their viewership is still growing.

As you can see, live video marketing campaigns are very effective and can bring more visibility if you post the right content.

If you want to know more about using Facebook live video for marketing, please do not hesitate to contact us. We Can Build Your Business  #smallbusinesssupport in Manchester can offer solid advice to small businesses.

http://www.carpetrunneruk.co.uk

http://www.facebook.com/CarpetRunners

TALK TO US TODAY……..

30 Second 2D Animated YouTube Videos From Only -£245

We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

6 Tips to Help Build Your #YouTube Presence

Of all the social media channels, #YouTube is one with a massive following. It offers great opportunities to spread your message to wider audiences. If you don’t have a YouTube presence or have created a channel that you simply never use, now is the perfect time to get started.

There are a number different aspects you need to keep in view while setting up and growing your YouTube presence. For that reason

We Can Build Your Business have put together 6 Top Tips that will set you on the right track:

1.Keep Your Goals In View

The very first step to building a solid presence on YouTube is to determine what your ultimate goal is. Focus on what you want to achieve from your presence on the channel. It could be anything from boosting your #Google #rankings and conversions, aiming for featured snippet spots, to reputation management, creating product videos etc. The important thing is that everything you do with your channel needs to be planned with that goal in view.

2.Content Calendar Creation

Careful planning is crucial if you want to succeed in your marketing efforts on #YouTube. Conduct some research on which common #keywords are being used by consumers looking for your service or product. Weave your content around various seasonal events and then plan out what the estimated cost for each piece would be from start to end.

3.Focus On Production

One of the most intimidating and difficult aspects of the process is to get started on the #video production process. This is especially true if you’re working on a tight budget. We Can Build Your Business can offer you a 30 second #animated #video from only £245 as we know your times is so important and should be focused on what you do best! However there are also a number of low-cost animation tools out there such as #iMovie and #Animatron that you can use to create good quality videos.

4.The Peripheral Work Matters

Building a successful YouTube channel involves a number of aspects. Some of the things to focus on include:

  • Tag your video well.
  • Add a catchy title.
  • Include a 300-500 word description.
  • Create a clickable table of contents. This will help viewers skip to the relevant sections of the video. This step can help improve your channel’s view count which means YouTube will consider it to be a high quality upload.
  • Share the video via your other social media pages.
  • Embed the new video into your website.
  • Set auto-play to ‘off’ to ensure your metrics aren’t affected by viewers just passing through and who aren’t interested in watching.
  • Consider investing in some promotion efforts on your social media accounts.

5. Monitor the Video’s Performance

This is a vital aspect of building a successful YouTube presence. You would need to monitor your videos’ performance to find out what worked and what didn’t. Tools such as #Topvisor or YouTube #Analytics are great to conduct this analysis. Use the information to make the changes you need in any new content you upload on the channel.

6. Maximise Your Exposure

Share your You Tube Video with your #TargetAaudience and existing #Customers and utilise all your Social Media platforms. We all have different platforms which work best for our business dependent on what we service or product we offer. For example #B2C and most certainly #Lifestyle and #Leisure then use of #Facebook #Instagram and #Twitter.For B2B then strongly promote on #Linkedin and #BusinessNetworking platforms. Sponsor your posts on the most effective platform for your business to generate many more views, followers and shares. Incentivise your existing customers to follow you and like and share your YouTube Video. Remember existing happy customers are one of our best marketing tools as they love to talk about something they own or feel apart of!

Building a strong presence on YouTube and any other Social Media platform takes time and effort and one of the best ways to get it right is to hire experienced professionals for the job. They will help create engaging and relevant videos with all the right ingredients. Apart from this, they will monitor, analyse and tweak content to help you steadily grow your presence on this channel.

We Can Build Your Business can offer excellent YouTube marketing solutions to help your #SmallBusiness.

TALK TO US TODAY……..

30 Second 2D Animated YouTube Videos From Only -£245

We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Local #PPC Strategy- Making #AdWords Work for Your Business

Many businesses that incorporate a local #PPC strategy often see indifferent results. This is mainly because they are dealing with much smaller audiences and highly competitive #keyphrases and #keywords. This generally results in brands and ads receiving very poor click through rates and a limited volume of traffic or they end up  paying much higher rates to ensure their ad has a #1ranking.

It doesn’t take long for many businesses to eventually decide that PPC maybe just isn’t for them. But the fact is that it’s largely a matter of sharpening some of the details and smoothing the edges of their campaign

Making #AdWords Work

Local business PPC can lend a massive boost to your revenue if you know exactly how to target the ideal local audiences. Here we take a look at how you can make #AdWords work for your Local #PPCstrategy:

  • Single Keyword Ad Groups- Focus on using #SKAGs. They allow you to effectively target smaller audiences and improve the relevance of your copy and ads. Single Keyword Ad Groups also help slice up your AdWords account, providing a higher level of detail. They also improve the #CTR (click through rate) of your advertisements as well as your quality score.

 Include #AdExtensions- Ad extensions help liven up your standard AdWords text ads. They provide your users a larger number of avenues to which they can reach your desired goal conversion. They can help accelerate  your local business PPC efforts. You can use Review Extensions, Call Extensions, and Location Extensions to craft local campaigns that focus on the convenience of your offer and your locality. Ad extensions also help boost your quality score and click through rate.

  • Focus on #Mobile #Optimization– Today, mobile searches account for almost 60% of all internet searches. It means they automatically become potential customers and leads you just can’t ignore. All your pages need to be optimised for mobile and you should also prioritise combining your classic AdWords campaign with PPC for social media such as using #Snapchat #Geofilters, #Instagram, and #Facebook Proximity Ads.
  • Invest a Little More– As mentioned previously, staying competitive in the local market can prove to be more expensive than standard PPC. Your ad spend increases when you want to maintain your market share and need to bid for much more competitive keywords. It means, if you want to boost existing campaigns, you will have to dig a little deeper into your pockets. When you are channelling more money into any campaign, look for ones that have the best #CPA (cost per action) and are generating a larger number of sales.
  • Focus on Local Re-marketing– If you need to conserve your local PPC campaign budget, then re-marketing may prove to be the ideal solution for you. You can include geolocation layers to all your re-marketing audiences and transforming the existing campaigns into local ones. It simply means your ads will be seen only by viewers that are in your specific location and have visited your site in the past.

At the end of the day, your Local Business PPC is about getting your timing right.

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Are You Ready? Is Your Business Prepared for the #Christmas Holiday Period?

The run up to the #Christmas #Holiday period can be extremely busy for many businesses. To ensure you are fully prepared and ready for the festive season, here are a few tips to make the most of the end-of-the-year sales for your #Business :

  1. Incentivise & Motivate Your Staff

Making your staff work additional man-hours for free is hopefully something you do not typically follow. It is far better to get your staff fully motivated by offering them overtime or additional incentives as this will most certainly prove to be more effective:

  • Consider a bonus incentive or overtime.
  • Offer them additional time off after the holidays are over
  1. Keep Your Business Organised

Organising everything well can help keep your business running smoothly even during the busy holiday season. Here are a few things you can do to stay organised:

  • Make sure you have ordered in advance all the additional products, services  and supplies you require to keep your business running smoothly over the holiday period.
  • Track your shipping and inventory by incorporating online tools
  • Keep your #SocialMedia marketing campaigns on track and up to date. Add Christmas -related Posts. These posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Christmas gift ideas”, “Christmas decor ideas”, “Christmas games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.
  • Make sure you have planned your staffing rota’s correctly in advance and that you have all the  man power you require and your staff are happy.
  • Hire additional staff if you have the budget
  1. Review Your Policies

Review all business policies like returns and shipping. Many businesses have a Free Shipping Day during the season. This can help attract new customers, but ensure the logistics are in place so that the entire process runs smoothly.

  1. Create a Well Designed Marketing Strategy

Creating a strategy for this time of the year will prove to be beneficial. Being creative is extremely crucial. For example, it is a nice touch to send out a personalised note to all existing customers wishing them a #HappyChristmas  & #NewYear with maybe a free samples of one of your products or services. This will most certainly  send a huge message out to your  that you appreciate them and very much value their business.

  1. Offer Discounts and Incentives.

This is an excellent time to get your customers excited with offers and promotions- this proves to be a great marketing tool. Create a customer list and send them incentives like loyalty discounts or exclusive deals.

  1. Create a Marketing Strategy Based On #Content on #SEO 

Research keywords that were previously used and keep a track of your SEO. Make sure that the content you post informs customers and also ties into the holidays. Send out your content via email marketing campaigns. Engaging with your customers at this time is extremely important to get them excited about the holidays.

  1. Keep Your Website Updated

The #Christmas holiday period is the perfect time to have upgraded your website as we know in today’s retail climate many customers prefer to shop online . If you have have had your website updated then you can benefit from 24 hour sales and your business is capable of handling a larger number of customers.  A few things to focus on are:

  • Get Your Website running e-commerce 
  • Get rid of any bugs with your website which will help it perform smoother
  • Double check & troubleshoot payment processing
  • Include information about the holidays during the update, and include all new policies like shipping, special pricing and returns

If you require any more help or assistance please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

 

 

Off-Page #SEO Strategies to Build Your #Online Reputation

There are a number of different SEO strategies that businesses adopt to expand their reach and build their online reputation, and off-page #SEO is one of them.

What exactly is Off-Page SEO?

Off-page SEO techniques are used to #optimise the reach of your brand, products and services using links, relationships and content to create an excellent experience for prospects. This typically results in a gradual rise in traffic to your business website, positive business reviews, conversions and higher search rankings.

#WeCanBuildYourBusiness recommend use of the following strategies to improve your #onlinereputation

1.Build Communities on #SocialNetworking Sites

This is also referred to as online reputation management and is one of the first things to do when building your online presence. Register and create accounts on various popular social networking such as Facebook, LinkedIn, MySpace etc. This will help you extend your network online, promote your website and company and build a solid online presence.

2.#Blogging

Creating a company blog is one of the most effective ways of promoting your business. Make sure the content you post is unique, informative, engaging and provides value to your readers and prospects. It’s important to add new, product or service-related content to the blog on a regular basis. Promote your blog in various blog search engines and blog directories. If you feel you don’t have the time or writing skills to write a blog, hire the services of a professional blog writer to handle this job for you.

3.#Forum Postings

Create an online discussion board or forum for your business where you can share topics and start discussions. You can reply to a thread or post a new one in any other product /service related forums that already exist. Look for forums that permit links in your signature that search engines will be able to crawl.

4.#SearchEngine Submission

Submit your business website to all the popular search engines such as #Google#MSN#Yahoo#Alltheweb#Altavista#Alexa#Excite#Lycos and more, to get listed at no charge. 

5.Directory Submission

A number of people will tell you that directory submission is defunct, but the fact is that it’s alive and kicking. What matters is that you choose directories effectively and opt for the right category for submission. You won’t get quick results, but it’s worth the effort in the long run. Submit your website to leading directories like Yahoo Directory, #DMOZ#ZoomInfo, #Pegasus#OneMission, etc.

These are just some of the off-page SEO strategies that will help your business get a solid footing online. You can also use techniques such as link baiting, link exchange, cross-linking, photo sharing, video promotions, posting business reviews, local listings and Yellow Pages and article submission. Follow up on these strategies with consistency as this will help your business build a strong online reputation.

If you want to know more about Off-Page #SEO, please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Are #Hashtags still Relevant & Powerful on Social Media in 2018?

 

Today most businesses use Social Media Platforms as a way of communicating with their target audience and the outside world to promote their Brand and increase Sales. Unfortunately we see that many businesses may not know how to use Social Media platforms to their full potential. One simple aspect that business owners have a hard time mastering is the #hashtag, a simple, yet powerful tool, that can help drive new leads…..

So, we ask the question:

Are #Hashtags still relevant on Social Media Platforms in 2018?

While the answer is still yes, we would just like to point out that business owners must first learn how to use them strategically and in moderation.

We Can Build Your Business have put to together some useful tips and information on using #Hashtags in 2018

 

  1. What are Hashtags and Why are they Important?

Quite simply hashtags are a word or combination of words placed after the Hash sign (#) that are used frequently throughout social media posts in order to connect with a topic. Hashtags can sometimes be best understood by relating them to categories of social media content. They work by allowing users to search for content related to a specific topic or theme category, organised by related hashtags. Sometimes it helps to think of hashtags like a search engine for social media content.

 

  1. How to benefit from the use Hashtags effectively on Social Media

Businesses using Social Media can benefit by tracking specific hashtags related to their industry and targeting audiences based off of the types of hashtags they are using. Hashtags can also help to create online communities and meaningful conversations centred around local events, breaking news, and trending topics. Hashtags allow businesses to both track and take part in these conversations.

Hashtags can also have a positive impact a business’s social KPIs (Key Performance Indicators). It is important to understand that most businesses use hashtags in order to boost engagement (increase the number of likes and comments on posts). Posts that do not use them will have limited engagement in comparison.  There are also other great opportunities for businesses when using hashtags.

For example, if your business has a stand in a local Business Exhibition or Trade Show, check to see if the Trade Show is using an official event hashtag. If there is an event hashtag, why not use it to attract more people to your booth? You could send out a #Tweet using the event hashtag which could be used to drive more foot traffic to your stand.

 

  1. How Do We Use Hashtags Strategically and in Moderation?

The strategic aspect of using hashtags comes from several different variables that must first be considered. When deciding on which hashtags to use, ask the following questions:

  • Who is my target audience?
  • Where is my business located?
  • Where is my target audience located?
  • Which social media networks am I using?
  • What are my overall objectives with social media?
  • What KPI’s am I using to measure my social media objectives?

Tip: Take a look at what types of hashtags are being used by competitors and key industry influencers.

 

  1. Which Social Media Platforms should we use?

Hashtags can be used on many different social media networks; however, in our experience, they work best on both Instagram and Twitter (and more recently Linkedin.) This is because they are used far more frequently on these social networks when compared to other popular networks such as Facebook. Both Instagram and Twitter hashtags are great for consolidating similar content and creating online conversations.

 

  1. Should the Same Hashtags be used on every Post?

With the exception of branded hashtags, using the same hashtags on every social media post is lazy and ineffective in 2018. With Instagram’s 2018 algorithm update, copying and pasting the same hashtags on every post could be seen as spam and may negatively impact a post’s visibility. When applicable, it is important to switch up the use of hashtags to ensure that they are specific and relevant to the content in each post.

 

  1. How many Hashtags should be used per Social Media Post?

There is no magic number for how many hashtags one should use per social media post; however, it is important to make sure that hashtags are unique to each post and the target audience. On Twitter, we would recommend using 1-2 hashtags per Tweet. On Instagram, we would suggest somewhere between 5-15, although Instagram does allow up to 30 hashtags in a single post.

 

Summary – Top Tips for using Hashtags on Your Social Media Posts

To ensure that Social Media posts do not appear “spammy” or attract the wrong audience, follow our social media hashtag tips below.

Tip 1 – Use Hashtags in moderation

Hashtags should be used in moderation. Do not spam a post with 30 hashtags if they are irrelevant and do not use hashtags on a post for no reason. With hashtags, it is all about quality over quantity. As a general rule of thumb, less is more.

Tip 2 – Create a Branded Hashtag

Implementing a branded hashtag can create an online community that allows businesses to easily track user content connected to a brand. When creating a branded hashtag, remember to keep it unique so that it doesn’t attract irrelevant content.

Tip 3 . Capitalise Your Hashtags

When compiling hashtags for a particular social media post, it’s a good idea to capitalise the first letter of each word in the hashtag, especially if it is a phrase. This increases the hashtag’s readability and decreases the chance of it being misinterpreted.

Tip 4. Choose Your Hashtags Carefully

With hashtags, quality control is important as you do not want them to have a negative impact. Read your hashtag out aloud and get opinions from your colleagues. Some Hashtags may have an unintentional alternative connotation so you must be very careful with your choices.

Use of  Social Media Platforms can help create a stronger brand identity, some business owners have a hard time knowing which platforms will work best for them.

Here at We Can Build Your Business we know every business is unique and we take the time to look and appraise every business individually to ensure we drive your campaigns forward successfully to obtain the best results.

If you want to know more information how to get the most out of Social Media Marketing,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

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e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

#SEO – Is Your Website Fully Optimised and up to Date with #Google?

Ever wondered why your  #Website  isn’t ranking in the top 10 on #Google and other #SearchEngines?

 

You’ve got a great website but still not ranking – discover why

Many business owners are totally baffled and unsure with conflicting opinions on #SEO and what is actually required to get your website fully optimised both creatively and technically on all the major search engines.

 

There are lots of very attractive websites, but they may not get much traffic or online business. So what is the point of paying lots of money for your branding and website if it is not performing how it should be? The answer is to ensure you have good #optimisation using effective search engine optimisation techniques.

 

Many business owners expect their website designers to optimise their #websites and are surprised when we tell them differently.  #Design and #SEO are separate services and for this reason we find so many websites  that are not fully optimised and therefore losing out on gaining more visitors and in turn extra revenue.

 

Today, the majority of consumers (more than 70%) search online for products and services using an online search engines. (In 2018 the majority of these searches are requested from our mobile phones.)

 

Who do we trust? -We are constantly surprised and disappointed to hear how many #SEO companies can take advantage of enthusiastic young companies with fancy terms and false promises. Charging extremely high fees and not delivering the required results.

 

For this reason We Can Build Your Business have teamed up with a trusted SEO partner and we are able to offer a thorough and in depth SEO audit of your website and make genuine recommendations of how to improve your ranking and visibility online.

 

We can make a substantial difference to getting your website fully optimised and in turn receiving many more #Visitors and #Sales.

 

Our manually created SEO Audit includes essential information for success including :

 

1.Technical Performance – We conduct a thorough health check on all areas of technical performance and make recommendations to fix all the problems we find.

 

2.Keyword Research – We check all areas of keyword density metrics and ranking factors. We can inform you of how Google reads your website and how it is listed with your keyword phrases. We identify which keyword you need to implement and compile a strategy to improve your ranking.

 

3.Website Issues – We address all the issues we find to ensure full engine compatibility and indexing capabilities. We look at:

  • Open graph
  • Structured Data Mark Up / Schema
  • Mobile responsiveness
  • Sitemaps
  • Content Strategy

 

4.Link Analysis – a full review of your backlink profile and your website’s “domain authority”, providing simple to follow instructions on how to gain more links without the expense.

 

5.Mobile SEO – with strict penalties introduced by Google, it is essential for ranking that your site is fully mobile friendly in speed and responsiveness.

 

6.Summary – We summarise all the information we have identified and structure a disciplined strategy to ensure that your website is enhanced, fully optimised, totally up to date and more importantly visible online.

 

Each #SEOAudit is as unique as your company’s website, hand-compiled to highlight your website’s issues and how to resolve them to ensure greater.

If you want to know more information on how optimise your website fully with #Google,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

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 t. 0330 133 0092

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#HolidaysAreComing- How to Boost #Sales & Bring in More Customers at #Christmas

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during the #Christmas #Holidays as customers are  in a positive #FestiveMood and more willing to spend money. Many of them are  actively looking for #deals and #discounts so it’s a good idea to start implementing them during the #HolidaySeason. At #We can Build Your Business, we recommend the following strategies:

1.Send #Christmas Messages, Gift Cards and Discount Codes to Customers

Send emails with special festive messages, gift cards or discount codes to customers immediately before the #holiday period starts and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add #Christmas & #Festive Decor

#ChristmasDecor invokes the #FestiveSpirit and has an impact on the customer’s decision to purchase. A festive  #Winter storefront or #homepage will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the store or website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements to give it a festive twist. The #ChristmasHoliday period is a special time and your clients want to feel you are this when they purchase from you. We recommend the options mentioned below:

  • Adding a pop-up banner for #Christmas & Offers on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the #Holiday theme

3.Add Christmas -related Blog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Christmas gift ideas”, “Christmas decor ideas”, “Christmas games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

  1. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Christmas-related, and start contests and quizzes. For example, you could ask customers to post pictures of them in their #ChristmasJumpers customising with a hashtag related to your business and offer a reward to the best.  This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about #ChristmasMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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5 Digital Marketing Trends Dominating 2018

The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends.  2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.

 

1.#Mobile Dominates #Laptops And Other Smart Devices

In 2017, #PCs, #desktop and #laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.

 

2.High-quality #ContentMarketing 

While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.

 

3.Improved #Video Advertisements

The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.

 

4.Social Media Platforms Gain Prominence

There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.

 

5.Growth Hacking is Here to Stay

 

#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.

These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

 

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#HappyHalloween 2018

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Wishing Everyone a #HappyHalloween

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5 #VideoMarketing Tips To Skyrocket Your Traffic And #Conversions

Every business owner wants to ensure their website gets a good volume of traffic and greater conversions. The one way to ensure this happens is to have a solid video marketing plan in place. Most people don’t have experience in this aspect of digital marketing, and it’s best to hire professionals for the job.

But as a business owner, it’s also important to be aware of what’s involved in video marketing and how to get the best results.

Here are 5 #VideoMarketing tips that will significantly boost your website traffic and conversions. Before we take a look at what these are, let’s understand what video marketing is. 

About Video Marketing

In this type of marketing, you record and post videos that will help you get closer to your business goals. While videos are synonymous with YouTube, they can be used just about anywhere to boost the popularity of your business. They are the perfect way to add uniqueness and the interest quotient to your posts on #SocialMedia platforms such as #Facebook, #Instagram, #Snapchat and #Twitteretc. Not only will this increase the number of qualified leads you get, but you will notice it helps significantly increase brand awareness too.

Focus on Creating the Right Strategy

While posting interesting videos on various platforms is an effective way to market your #Business and #Brand, doing this without a solid marketing strategy will only have the opposite effect. These are the 5 steps to follow when you are crafting a video marketing strategy:

  1. Brand Evaluation- Look at your brand carefully and make note of what your  #USP is and what you value as a credible business. The video content you create needs to reflect these values as well as the services or products you offer. When you are focused on these aspects, you will find it much easier to design content around them.
  1. Know Your Audience- It’s important that you create buyer personas and know exactly where your audiences are. Prioritise posting your video content on platforms that your existing and potential customers frequent.
  1. Check What Your Competition Is Doing– You need to keep an eye on what your competition is doing. Regularly check which topics they are posting content about, the keywords they are ranking for (by using tools such as SEMRush). Then ascertain whether similar information will be suited for and appreciated by your visitors and customers.
  1. The Concept of a Video #UVP– This involves creating a detailed outline which clearly defines what’s unique about you and your content. The factors to take into account in this stage are the tone and style, the topics your videos will cover and the mediums you will use to get your content to your audiences.
  1. Create the plan– This is the final step of the process. In this stage you plan how you will use your video content at every step of the buyer’s journey throughout the sales funnel, to improve conversions.

If you want to know more about  our powerful effective video marketing services,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

30 Second 2D Animated Videos From only -£245

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Why #VideoMarketing is the Future in 2018

#VideoMarketing  is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Let’s have a look at the reasons WHY?

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Here are some video marketing stats provided by Wyzowl “The Sate of Video Marketing 2018 Report.”:

  • 81% of businesses use video as a marketing tool (63% increase from 2017).
  • 85% of people say they’d like to see more video from brands in 2018
  • 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017).
  • 95% of people have watched a video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Here’s why you need to start video marketing: 

7 Benefits from Video Marketing in 2018 

Impacts Conversions and Sales

Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t.

Boosts Buying Behaviour

Video content gives brands and users to demonstrate the usage of products and services. No doubt, videos are frequently used for explaining how to use a product or for reviewing a certain product or service for other users to see. E-commerce giants like Amazon and Nykaa are leveraging video and using it to market their product. When you see somebody use or review a product through a video, it makes you feel more involved and connected to the brand. This influences your buying behavior and boosts sales for brands and businesses. For example, a short video released by a makeup brand like Nykaa explaining how to use particular product makes its viewers feel like they know how to use the product and exactly how it will work for them. Sharing video content is a great way to build rapport and trust with your target audience.

Perfect Social Media Post

The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works!

Visitors Spend More Time

Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable.

Videos are Attractive

If you were given two pieces of content, a blog and a video, which one are you more likely to consume? Our guess is the video! Visuals have always been more attractive than written content. A website or social media page that contains more visuals than text is likely to get more attention than one with only text. While big brands and businesses have already shifted to video content, smaller businesses are slowly adapting to video trends for marketing and online promotion. The attention span and preference of users is compelling brands and businesses to switch to video marketing for their business. Millions of videos are added to the internet on a daily basis, and we’re going to witness a surge in video content in 2018.

Bounce Rate

Businesses have taken to videos as a solution for a high bounce rate. Earlier, users would visit websites and exit rapidly thanks to non-engaging content on websites or landing pages. However, with the rise in video content as the most engaging form of content out there, brand and businesses have started using video on their website’s homepage or landing pages. How does this make a difference? Visitors who visit these landing pages are now forced to spend more time on these pages because they want to watch the video. It’s a successful way to decrease the bounce rate on your website while grabbing the attention of the visitor. This reflects the effectiveness of video marketing. Websites with videos rank fairly well on search engines and this, in turn, helps in increasing website traffic.

Best ROI

When we talk about marketing, video marketing gets the maximum return on investment. Visuals are always attractive and help keep a customer engaged. Statistics reveal that the average user spends 88% more time on a website that has a video. It is expected to receive better responses from customers on videos as compared to a written content.

it therefore has to be said that all Marketers and SME’s who want to excel in the marketing domain are utilizing videos for maximum impact and output. In turn, they are generating more leads and sales.

 

Finally ………. Video marketing is taking off this marketing season and social media and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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3 Ways to Make Your #Blog Posts Go #Viral

We all at some point or the other, have heard about online ‘viral’ content. It’s something that every #blogger dreams of, yet it isn’t an easy task to achieve this. So what exactly does it mean when we say something has gone viral? And what makes a blog go #viral?

Here we look 3 ways to make your blog posts go viral. 

#ViralBlogPost- What Is It?

A viral blog post is one that’s shared by thousands if not millions of people. Social media use is on the rise, which means there is definite potential for different types of content to go viral. Videos and photos are more likely to go viral and incorporating these into your blog post is one way to set it on the path to popularity. Viral content on #YouTube and #Facebook can get literally millions of hits and it also helps you get a greater number of #backlinks, giving your blog the vast exposure it needs.

Key Components of a Viral Blog Post

In order to be viral, blog posts need to strike the right chord with a large number of people. Most viral content could be any one or a combination of these aspects:

  • Controversial
  • Unique and useful
  • Trendy topic
  • Humorous

It isn’t possible for a blog post to have all of these ingredients. However, your post would need at least one or maybe two of them to become viral. 

How to Create Viral Content

Most bloggers wonder whether there is some secret formula that will help them create viral content. Sadly, there isn’t; but here are some things you can do to increase the chances of your blog post going viral:

1.Focus On Creating Large Volumes Of Good Quality Content

It’s important to keep in view that only good content will go viral and it’s unreasonable to expect that all your blog posts will be hit the popularity charts. But when you post a significant amount of great content regularly, that ups your chances of some of it going viral. Ensure your blog has a unique angle as well as a personal touch.

2.Get The #Title Right

The importance of having a great title for your blog post, can’t be overstressed. This is the very first thing #onlineaudiences will see. Aside from this, the title also has bearing on how your post gets indexed by search engines. A catchy title is one of the best ways to increase the chances of your post being shared.

3.The Perfect Balance of Original and Trending Content

It’s important to write about #trending yet original topics, rather than pen something on off-beat topics that most people aren’t aware of or care about. The one way to do this is to conduct research on sites such as #Reddit and #Quora as well as #Google .Trends to see what’s ‘in’. While picking a trending topic is crucial, the content you post needs to have a unique angle to it. In addition, add images and videos to your post, as this can increase the popularity of your post #phenomenally.

If you want to know more about  blogging and creating #ViralContent, please do not hesitate to contact us. We Can Build Your Business#smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

#Blogs and #Content Writing From only £45

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4 Tips on How Good #Content & #Copywriting Can Improve Website Conversion Rates

When new users visit your website the first thing they will notice is your website’s design and layout. The second thing to catch their attention will be the #content. The website look and design is the magnet to attract visitors. The #copywriting makes sure that they linger and consider your products and services seriously. At We Can Build Your Business, we encourage you to consider the tips mentioned below, as they will most definitely help you to improve your website conversation rates.

1. Consider the Personality Profile of Your #TargetAudience

When you speak with someone, you modify your speech patterns and words according to the person’s age and personality. For example, you would’t speak to a child in the same way you would speak to an adult nor would you address someone in authority the same way you would to a close friend or family member. This principle also applies to your copywriting.  Create a personality profile for your target audience and determine whether they’re impulsive, logical, aggressive, or prone to kindness. You can shape your copywriting content according to the profile.

2. Use Active or #PowerWords

You need to use words that prompt your prospective customers to act or illicit a strong emotional response from them. You can do that through action words/power words. Action words, as the name suggests, describe an action. They include words like buy, sell, choose, listen, read, etc. When you use them in your copywriting content, you encourage your customers to act. Power words like proven, money, value, verified, surging, great, wonderful, etc, immediate catch the customer’s interest and act as subconscious triggers.

3. Users Will Skim Content – Write Accordingly

Your target audiences are never going to read every sentence in your copywriting content. They will usually  skim through the material and pick up on the most important points. You should write the content in a format that will allow your users to read the material easily. Include things like bullet points, headings and subheadings, and bold word or italicise words that you want your customers to focus on. If your content is too difficult to read, your customers will look elsewhere instead of making an effort to go through it carefully.

4. Unique Content for #UniquePages

Your website will have unique pages like the About Us page, Landing Pages, Homepage, etc. Product description pages are not unique because you need to provide correct facts and information on the product or service you are providing. The unique pages, on the other hand, are an opportunity to establish a more personal relationship with your customers and help them connect with your brand. You can speak in your own voice and craft a personality for your brand on these pages. For example, some brands sound fun, quirky, and sarcastic while some sound sophisticated and elegant. These personalities can help you connect with your prospective customers and encourage loyalty.

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

Articles/Blogs – £55 – 500 Words

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Video Marketing – How to get Your Business Going Viral on #Facebook

Marketing your business today is a far cry from what it used to be and keeping up with new trends in a digital media landscape where everyone is fighting for attention can be very challenging for most. It is a very different ballgame as the brave new world of #Digital Consumption is here to stay and the one of the most effective new ways of getting your business to go #Viral is #VideoMarketing.

30-60 second videos on platforms such as #Facebook can go viral very quickly and this is how it works….

Baiting viewers without being click bait –The secret is to bait viewers into watching the video, without becoming “click bait.”

A creative Video Marketing company will take your product or service and look closely at your target audience. They will then make a very explosive 30-60 second viral video that will easily attract attention with “buzzworthy stories and trendy topics” which people will want to like and share mainly because they are cool. The videos can accumulate hundreds of thousands of views and generate “warm data.” This is the trick as the company will then re-target your marketing campaign at your newly generated data rather than start from scratch which I am sure you will agree can only result in much higher conversion rates.

Most people would create a story with the “big message” either towards the end or halfway through but with viral videos it is completely different as they get the “big message” out there straight away. Facebook is a different world and this is how videos can go viral instantly.

The videos can be extremely #Silly and #Humorous or very #Heart-Wrenching but that is why they go viral.

So if you want to sell out of products or be booked up for services and generate more traffic to your website then this is a very effective way of doing it successfully.

Engage Visitors on Your Website with #VIDEO

The majority of website  visitors do not read through text, they quickly scan through it. In fact 80% of website visitors will watch a video and only 20% will actually read text in its entirety.  Use of video on your website will most certainly engage more visitors with your product or services.

If you feel you have a Cool Product or Service and you want it to go Viral then contact us TODAY

#WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

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How Visual Content is Taking Over the Digital Online Space in 2018

With an increasing number of Brands attempting to connect with their audiences across various social media platforms, it has been noticed that there is a decline in the attention spans of people in the online space. This has also compelled businesses to change their approach and the manner in which the they target their audiences in order to increase brand loyalty and engagement. Here we take a look at  social media trends that you can use to capitalise on in 2018. 

Focus on #Ephemeral Content

#Snapchat spearheaded the popularity of ephemeral content. This platform boasts over 10 billion daily video views, making it something no marketer can ignore. This is one of the best ways to reach generation Z and the younger Millennials. Ephemeral content is essentially short-lived (the longest it can last is only 24 hours), after which it disappears forever.

While some marketers have their qualms about the effectiveness of this content, the significant popularity it has received has compelled them to develop strategies that focus on ephemeral content marketing. The one way to make the best of this type of content marketing is to ensure that it revolves around producing pictures and videos that can engage target audiences within a very short time span.

#Chatbots is the way to Go

There has been a considerable rise in the manner in which businesses are now using social #chatbots to engage with their target audiences and improve the customer service experience. The prediction is that by the end of this year, almost 30% of online conversations will be machine-assisted.

Chatbots are software applications that are built to mimic a human-like conversation. They are like friends to online consumers and provide 24/7 services, ensuring that consumers get the information they need when they need it in order to make a better and more well-informed purchase decision. Companies are finding that they are able to build more personal and long-lasting relationships with existing as well as potential customers with the use of these chatbots.

Interactive broadcasting and #LiveStreaming are the latest trends

Today #Facebook offers live streaming via its Facebook Live application, and businesses can use this to reach their target audiences in a more effective manner. Aside from this, one-way live streaming can be converted into two-way streaming via broadcasting channels such as #Agora. This is one of the best ways that people can chat with each other and audiences aren’t required to download a separate app. This app integrates seamlessly with all the existing apps and brands can reach their consumers in real-time.

Image recognition and AI have started to transform the manner in which social Media Marketing functions. Today there are approximately 3.2 billion photos shared on a daily basis via platforms such as Instagram, Facebook, and Snapchat. This clearly shows the manner in which visual content is taking over the digital online space.

Focusing on these newer #SocialMedia trends is one of the best ways for brands to grow  quickly  in 2018.

If you want to know more about Social Media Marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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Why #GrowthHacking is Essential for New Business Growth & #Marketing in 2018

When it comes to starting a new business, it’s no surprise that marketing is a big worry. How are fledgling businesses able to compete in an increasingly competitive market? Many #entrepreneurs spend hours researching their potential business, but can’t find a way to market it well, and decide that a good idea for a business may have to stay just that – an idea. Others turn to Growth Hacking.

Even though #GrowthHacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking for growth hackers. Because, they too want to grow fast, and get millions of users and lots of profit.

Growth hacking is how startups like #Tinder grew users from fewer than 5,000 to almost 15,000 overnight. It is a process of experimenting with non-obvious, often counter-intuitive techniques for growing a business quickly and inexpensively. Pinpointing assumptions that you or others are making and testing them is essential to growth hacking.

Growth marketing is usually lead by a growth hacker, growth architect, or group of growth hackers, who implement growth hacking strategies. Growth Hacking is often highly technical and breaks established “rules” around marketing that others continue to follow.

Does the rise of growth hacking indicate and end to the marketing firm? Absolutely not.  What it will do is force a marketer to entirely revamp their marketing techniques to keep up with the ever-evolving world of social media and Internet advertising. Although growth hacking will cost a business significantly less than traditional advertising techniques it still requires a level of technical proficiency to be successful.

The Basics

Let’s break it down. When #Hotmail initially launched, it wanted to find a way to build its user base, so they came up with “PS I love you” that had a link to sign up for free email. What this did was use its existing users to market their brand for them. The idea was to zone in on a specific demographic, in this case email users, and it worked like a charm. This is probably one of the earliest examples of growth hacking.

Growth Hacking in its most basic sense is a form of interactive marketing that focuses on user connectivity and social trends to stimulate business growth (growth being the primary focus). Just like using a billboard in a heavily trafficked area, growth hacking targets the endlessly trafficked online world.

#Facebook, for example, has nearly 500 million users. That equates to a half a billion people checking their laptops and phones every day multiple times a day. So how do you target these people? You focus on people who are already interested in a brand similar to yours and in a sense piggy back off that brand by using subtle tactics like key words, blogs and videos that relate to your brand whilst putting them on the most relevant websites and in the correct forums.

Again, growth hacking does require technical proficiency along with statistical researching to know how when and where to attract attention to your brand. Although some have been lucky enough to have their brand go viral on a fluke, the majority of brands and apps that have gone viral were a direct result of heavy research and meticulous A/B testing paired with good ole fashioned trial and error. That being said, growth hacking can actually harm your brand just as much as it can help it if you confuse growth hacking with flooding the internet, this is where you may want to hire or at the very least seek guidance from an experienced growth hacker to ensure that your brand is marketed online properly.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

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Five #DigitalMarketing Trends that are Dominating 2018

The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends. And 2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.

1.#Mobile Dominates #Laptops And Other Smart Devices

In 2017, #PCs, desktop and laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.

2.High-quality #ContentMarketing 

While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.

3.Improved #Video Advertisements

The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.

4.Social Media Platforms Gain Prominence

There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.

5.Growth Hacking is Here to Stay

#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.

These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092