4 Easy but Powerful Ways to #Snowball Your #Christmas Sales

With only a week to go until #Christmas, many of us are frantically rushing round  trying to finish our #ChristmasShopping on the #HighStreet and #Online. Many retailers have massive sales during the holidays where shoppers can benefit from huge savings.

Online shopping has become more popular than ever before but with such a large number of e-commerce sites, it is difficult for just one to stand out and a new website campaign to increase sales can take months to have an effect on customers.

So We Can Build Your Business look at a few easy ways to #Snowball your sales this #Christmas:

  1. Keyword Research Based On Seasons

Keywords are the foundation of #SEO and other forms of digital marketing, and this aspect is constantly evolving. Typically, keywords that have high traffic change during Christmas time. Use an online tool to do keyword research on holiday-related keywords that have high traffic. Make sure that the content crafted is based on the seasonal keywords & maintain a density of 1-2%. This ensures that #Google will select the keywords on your website and get you a higher ranking on search results.

  1. #Christmas Related #Blogs

Other than product descriptions and content, it is important to have a creative Christmas-based blog that highlights your products and brand. Blogs keep the website updated and helps in your SEO efforts too. It also gives you the option to build internal links increasing the click-through rate. Blogs are necessary to boost online sales. During the holidays, they can be used to boost customer engagement, your brand image, and create a greater social impact as well.

  1. Keep Your Website Mobile Friendly 

It is crucial for your website to function on both computers and mobile devices as many customers Christmas-shop via their mobiles. It is much more convenient as all it requires is a few taps on the keypad, on the go.

  1. Shine the Spotlight on Snippets

Today, 99% of all featured snippets show up in the top-10 ranking on Google search results. Customers will be a lot more inclined to click on your website if your brand is featured on a snippet. It helps increase your online presence and boosts traffic. Even though getting a snippet can get competitive, it will increase your web traffic during Christmas time.

To have a successful e-commerce website, long-term planning is crucial. It has to be planned months in advance before Christmas, and the increase in competition isn’t making it any easier. However, you can follow these strategies even closer to the holiday season as they can still have a massive impact on your sales and profitability.

If you want to know more about the role of audio and video in branding,please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Are You Ready? Is Your Business Prepared for the #Christmas Holiday Period?

The run up to the #Christmas #Holiday period can be extremely busy for many businesses. To ensure you are fully prepared and ready for the festive season, here are a few tips to make the most of the end-of-the-year sales for your #Business :

  1. Incentivise & Motivate Your Staff

Making your staff work additional man-hours for free is hopefully something you do not typically follow. It is far better to get your staff fully motivated by offering them overtime or additional incentives as this will most certainly prove to be more effective:

  • Consider a bonus incentive or overtime.
  • Offer them additional time off after the holidays are over
  1. Keep Your Business Organised

Organising everything well can help keep your business running smoothly even during the busy holiday season. Here are a few things you can do to stay organised:

  • Make sure you have ordered in advance all the additional products, services  and supplies you require to keep your business running smoothly over the holiday period.
  • Track your shipping and inventory by incorporating online tools
  • Keep your #SocialMedia marketing campaigns on track and up to date. Add Christmas -related Posts. These posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Christmas gift ideas”, “Christmas decor ideas”, “Christmas games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.
  • Make sure you have planned your staffing rota’s correctly in advance and that you have all the  man power you require and your staff are happy.
  • Hire additional staff if you have the budget
  1. Review Your Policies

Review all business policies like returns and shipping. Many businesses have a Free Shipping Day during the season. This can help attract new customers, but ensure the logistics are in place so that the entire process runs smoothly.

  1. Create a Well Designed Marketing Strategy

Creating a strategy for this time of the year will prove to be beneficial. Being creative is extremely crucial. For example, it is a nice touch to send out a personalised note to all existing customers wishing them a #HappyChristmas  & #NewYear with maybe a free samples of one of your products or services. This will most certainly  send a huge message out to your  that you appreciate them and very much value their business.

  1. Offer Discounts and Incentives.

This is an excellent time to get your customers excited with offers and promotions- this proves to be a great marketing tool. Create a customer list and send them incentives like loyalty discounts or exclusive deals.

  1. Create a Marketing Strategy Based On #Content on #SEO 

Research keywords that were previously used and keep a track of your SEO. Make sure that the content you post informs customers and also ties into the holidays. Send out your content via email marketing campaigns. Engaging with your customers at this time is extremely important to get them excited about the holidays.

  1. Keep Your Website Updated

The #Christmas holiday period is the perfect time to have upgraded your website as we know in today’s retail climate many customers prefer to shop online . If you have have had your website updated then you can benefit from 24 hour sales and your business is capable of handling a larger number of customers.  A few things to focus on are:

  • Get Your Website running e-commerce 
  • Get rid of any bugs with your website which will help it perform smoother
  • Double check & troubleshoot payment processing
  • Include information about the holidays during the update, and include all new policies like shipping, special pricing and returns

If you require any more help or assistance please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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Off-Page #SEO Strategies to Build Your #Online Reputation

There are a number of different SEO strategies that businesses adopt to expand their reach and build their online reputation, and off-page #SEO is one of them.

What exactly is Off-Page SEO?

Off-page SEO techniques are used to #optimise the reach of your brand, products and services using links, relationships and content to create an excellent experience for prospects. This typically results in a gradual rise in traffic to your business website, positive business reviews, conversions and higher search rankings.

#WeCanBuildYourBusiness recommend use of the following strategies to improve your #onlinereputation

1.Build Communities on #SocialNetworking Sites

This is also referred to as online reputation management and is one of the first things to do when building your online presence. Register and create accounts on various popular social networking such as Facebook, LinkedIn, MySpace etc. This will help you extend your network online, promote your website and company and build a solid online presence.

2.#Blogging

Creating a company blog is one of the most effective ways of promoting your business. Make sure the content you post is unique, informative, engaging and provides value to your readers and prospects. It’s important to add new, product or service-related content to the blog on a regular basis. Promote your blog in various blog search engines and blog directories. If you feel you don’t have the time or writing skills to write a blog, hire the services of a professional blog writer to handle this job for you.

3.#Forum Postings

Create an online discussion board or forum for your business where you can share topics and start discussions. You can reply to a thread or post a new one in any other product /service related forums that already exist. Look for forums that permit links in your signature that search engines will be able to crawl.

4.#SearchEngine Submission

Submit your business website to all the popular search engines such as #Google#MSN#Yahoo#Alltheweb#Altavista#Alexa#Excite#Lycos and more, to get listed at no charge. 

5.Directory Submission

A number of people will tell you that directory submission is defunct, but the fact is that it’s alive and kicking. What matters is that you choose directories effectively and opt for the right category for submission. You won’t get quick results, but it’s worth the effort in the long run. Submit your website to leading directories like Yahoo Directory, #DMOZ#ZoomInfo, #Pegasus#OneMission, etc.

These are just some of the off-page SEO strategies that will help your business get a solid footing online. You can also use techniques such as link baiting, link exchange, cross-linking, photo sharing, video promotions, posting business reviews, local listings and Yellow Pages and article submission. Follow up on these strategies with consistency as this will help your business build a strong online reputation.

If you want to know more about Off-Page #SEO, please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Are #Hashtags still Relevant & Powerful on Social Media in 2018?

 

Today most businesses use Social Media Platforms as a way of communicating with their target audience and the outside world to promote their Brand and increase Sales. Unfortunately we see that many businesses may not know how to use Social Media platforms to their full potential. One simple aspect that business owners have a hard time mastering is the #hashtag, a simple, yet powerful tool, that can help drive new leads…..

So, we ask the question:

Are #Hashtags still relevant on Social Media Platforms in 2018?

While the answer is still yes, we would just like to point out that business owners must first learn how to use them strategically and in moderation.

We Can Build Your Business have put to together some useful tips and information on using #Hashtags in 2018

 

  1. What are Hashtags and Why are they Important?

Quite simply hashtags are a word or combination of words placed after the Hash sign (#) that are used frequently throughout social media posts in order to connect with a topic. Hashtags can sometimes be best understood by relating them to categories of social media content. They work by allowing users to search for content related to a specific topic or theme category, organised by related hashtags. Sometimes it helps to think of hashtags like a search engine for social media content.

 

  1. How to benefit from the use Hashtags effectively on Social Media

Businesses using Social Media can benefit by tracking specific hashtags related to their industry and targeting audiences based off of the types of hashtags they are using. Hashtags can also help to create online communities and meaningful conversations centred around local events, breaking news, and trending topics. Hashtags allow businesses to both track and take part in these conversations.

Hashtags can also have a positive impact a business’s social KPIs (Key Performance Indicators). It is important to understand that most businesses use hashtags in order to boost engagement (increase the number of likes and comments on posts). Posts that do not use them will have limited engagement in comparison.  There are also other great opportunities for businesses when using hashtags.

For example, if your business has a stand in a local Business Exhibition or Trade Show, check to see if the Trade Show is using an official event hashtag. If there is an event hashtag, why not use it to attract more people to your booth? You could send out a #Tweet using the event hashtag which could be used to drive more foot traffic to your stand.

 

  1. How Do We Use Hashtags Strategically and in Moderation?

The strategic aspect of using hashtags comes from several different variables that must first be considered. When deciding on which hashtags to use, ask the following questions:

  • Who is my target audience?
  • Where is my business located?
  • Where is my target audience located?
  • Which social media networks am I using?
  • What are my overall objectives with social media?
  • What KPI’s am I using to measure my social media objectives?

Tip: Take a look at what types of hashtags are being used by competitors and key industry influencers.

 

  1. Which Social Media Platforms should we use?

Hashtags can be used on many different social media networks; however, in our experience, they work best on both Instagram and Twitter (and more recently Linkedin.) This is because they are used far more frequently on these social networks when compared to other popular networks such as Facebook. Both Instagram and Twitter hashtags are great for consolidating similar content and creating online conversations.

 

  1. Should the Same Hashtags be used on every Post?

With the exception of branded hashtags, using the same hashtags on every social media post is lazy and ineffective in 2018. With Instagram’s 2018 algorithm update, copying and pasting the same hashtags on every post could be seen as spam and may negatively impact a post’s visibility. When applicable, it is important to switch up the use of hashtags to ensure that they are specific and relevant to the content in each post.

 

  1. How many Hashtags should be used per Social Media Post?

There is no magic number for how many hashtags one should use per social media post; however, it is important to make sure that hashtags are unique to each post and the target audience. On Twitter, we would recommend using 1-2 hashtags per Tweet. On Instagram, we would suggest somewhere between 5-15, although Instagram does allow up to 30 hashtags in a single post.

 

Summary – Top Tips for using Hashtags on Your Social Media Posts

To ensure that Social Media posts do not appear “spammy” or attract the wrong audience, follow our social media hashtag tips below.

Tip 1 – Use Hashtags in moderation

Hashtags should be used in moderation. Do not spam a post with 30 hashtags if they are irrelevant and do not use hashtags on a post for no reason. With hashtags, it is all about quality over quantity. As a general rule of thumb, less is more.

Tip 2 – Create a Branded Hashtag

Implementing a branded hashtag can create an online community that allows businesses to easily track user content connected to a brand. When creating a branded hashtag, remember to keep it unique so that it doesn’t attract irrelevant content.

Tip 3 . Capitalise Your Hashtags

When compiling hashtags for a particular social media post, it’s a good idea to capitalise the first letter of each word in the hashtag, especially if it is a phrase. This increases the hashtag’s readability and decreases the chance of it being misinterpreted.

Tip 4. Choose Your Hashtags Carefully

With hashtags, quality control is important as you do not want them to have a negative impact. Read your hashtag out aloud and get opinions from your colleagues. Some Hashtags may have an unintentional alternative connotation so you must be very careful with your choices.

Use of  Social Media Platforms can help create a stronger brand identity, some business owners have a hard time knowing which platforms will work best for them.

Here at We Can Build Your Business we know every business is unique and we take the time to look and appraise every business individually to ensure we drive your campaigns forward successfully to obtain the best results.

If you want to know more information how to get the most out of Social Media Marketing,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

#SEO – Is Your Website Fully Optimised and up to Date with #Google?

Ever wondered why your  #Website  isn’t ranking in the top 10 on #Google and other #SearchEngines?

 

You’ve got a great website but still not ranking – discover why

Many business owners are totally baffled and unsure with conflicting opinions on #SEO and what is actually required to get your website fully optimised both creatively and technically on all the major search engines.

 

There are lots of very attractive websites, but they may not get much traffic or online business. So what is the point of paying lots of money for your branding and website if it is not performing how it should be? The answer is to ensure you have good #optimisation using effective search engine optimisation techniques.

 

Many business owners expect their website designers to optimise their #websites and are surprised when we tell them differently.  #Design and #SEO are separate services and for this reason we find so many websites  that are not fully optimised and therefore losing out on gaining more visitors and in turn extra revenue.

 

Today, the majority of consumers (more than 70%) search online for products and services using an online search engines. (In 2018 the majority of these searches are requested from our mobile phones.)

 

Who do we trust? -We are constantly surprised and disappointed to hear how many #SEO companies can take advantage of enthusiastic young companies with fancy terms and false promises. Charging extremely high fees and not delivering the required results.

 

For this reason We Can Build Your Business have teamed up with a trusted SEO partner and we are able to offer a thorough and in depth SEO audit of your website and make genuine recommendations of how to improve your ranking and visibility online.

 

We can make a substantial difference to getting your website fully optimised and in turn receiving many more #Visitors and #Sales.

 

Our manually created SEO Audit includes essential information for success including :

 

1.Technical Performance – We conduct a thorough health check on all areas of technical performance and make recommendations to fix all the problems we find.

 

2.Keyword Research – We check all areas of keyword density metrics and ranking factors. We can inform you of how Google reads your website and how it is listed with your keyword phrases. We identify which keyword you need to implement and compile a strategy to improve your ranking.

 

3.Website Issues – We address all the issues we find to ensure full engine compatibility and indexing capabilities. We look at:

  • Open graph
  • Structured Data Mark Up / Schema
  • Mobile responsiveness
  • Sitemaps
  • Content Strategy

 

4.Link Analysis – a full review of your backlink profile and your website’s “domain authority”, providing simple to follow instructions on how to gain more links without the expense.

 

5.Mobile SEO – with strict penalties introduced by Google, it is essential for ranking that your site is fully mobile friendly in speed and responsiveness.

 

6.Summary – We summarise all the information we have identified and structure a disciplined strategy to ensure that your website is enhanced, fully optimised, totally up to date and more importantly visible online.

 

Each #SEOAudit is as unique as your company’s website, hand-compiled to highlight your website’s issues and how to resolve them to ensure greater.

If you want to know more information on how optimise your website fully with #Google,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

#HolidaysAreComing- How to Boost #Sales & Bring in More Customers at #Christmas

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during the #Christmas #Holidays as customers are  in a positive #FestiveMood and more willing to spend money. Many of them are  actively looking for #deals and #discounts so it’s a good idea to start implementing them during the #HolidaySeason. At #We can Build Your Business, we recommend the following strategies:

1.Send #Christmas Messages, Gift Cards and Discount Codes to Customers

Send emails with special festive messages, gift cards or discount codes to customers immediately before the #holiday period starts and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add #Christmas & #Festive Decor

#ChristmasDecor invokes the #FestiveSpirit and has an impact on the customer’s decision to purchase. A festive  #Winter storefront or #homepage will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the store or website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements to give it a festive twist. The #ChristmasHoliday period is a special time and your clients want to feel you are this when they purchase from you. We recommend the options mentioned below:

  • Adding a pop-up banner for #Christmas & Offers on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the #Holiday theme

3.Add Christmas -related Blog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Christmas gift ideas”, “Christmas decor ideas”, “Christmas games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

  1. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Christmas-related, and start contests and quizzes. For example, you could ask customers to post pictures of them in their #ChristmasJumpers customising with a hashtag related to your business and offer a reward to the best.  This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about #ChristmasMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

5 Digital Marketing Trends Dominating 2018

The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends.  2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.

 

1.#Mobile Dominates #Laptops And Other Smart Devices

In 2017, #PCs, #desktop and #laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.

 

2.High-quality #ContentMarketing 

While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.

 

3.Improved #Video Advertisements

The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.

 

4.Social Media Platforms Gain Prominence

There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.

 

5.Growth Hacking is Here to Stay

 

#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.

These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

 

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 t. 0330 133 0092

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Increase Sales & Grow Your Business With More #Referrals

#Referrals are one of the best ways to help you increase sales and grow your business quickly and the source of many new business referrals come from happy clients. You can’t gain a new and better quality lead than one who has been sent your way by a strong #referral. 

 

Many people will ask … “How can I do this? “

 

We Can Build Your Business – have put together 4 Top Tips to help you.

 

1.Keep asking for referrals 

Yes, it seems like a simple statement but many times business owners forget to ask for referrals. The best time to ask for referrals is when you are in the process of delivering a high standard service and regularly after when you have their full trust and attention.  You must describe to them what sort of referral you are looking for so then the clients will immediately come up with someone and hopefully ask them straight away also.

Don’t be shy, either – it won’t make you sound desperate. You deliver a great service to your customers so why wouldn’t you want more people to hear about you. You should be proud for ask for more clients.

2.Offer a referral incentives to clients

Offering an incentive to anyone who sends leads to your business is a huge plus. It will simply motivate the clients to share your information with more and more people, bearing in mind you need to keep the description of what sort of referrals you are looking for and also give them full details of  the incentives you can offer will make them more likely to share it.  Make sure you send constant reminders of the incentives you can offer and also the type of new clients you are looking for.

3. Say “thank you” and update them

No matter what, you must always keep the  clients who have passed on new referrals to you, up to date on what happened with the new lead that they’ve passed on to you. Be mindful that from their point of view there is nothing worse than passing on  someones details but then not knowing whether you ended up helping them or not. So you must acknowledge the fact that they helped you out. You must reward the referrer with continual recognition – always say “thank you”.  

Keep everyone up to date; you may not be able to share every detail being that it may be confidential but you can show continuous #gratitude as it will help you out when you are looking for more leads to follow.

4. Write letters or send emails to your clients – keep them up to date with what you are doing

It is always  best to send information out to all your clients informing them on any new or important things going on in your business and what type of people you are looking to work with. Request that they keep you in mind or if they know anyone that may be suitable and also let them know that you will arrange a catch up call in the near future.

At the point when you do call they will be more engaged in your business. Ensure that the letters or emails you send out have a personal touch rather than just being another typical sales ploy.

People are always happy to support you so let them.

 

If you want to know more information on how to grow your business,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

How to Generate More Sales on #GuyFawkesNight2018

In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is Guy Fawkes Day or Bonfire day. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:

1.Run a contest on #SocialMedia

This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.

2.Post #Content

#GuyFawkesDay related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.

3.Hold an event in your Store 

If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organise, but they have a big impact on sales and can work to improve the reputation of your business as well.

You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.

4. Offer discounts

This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.

If you want to know more about how to attract more customers and boost sales , please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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5 #VideoMarketing Tips To Skyrocket Your Traffic And #Conversions

Every business owner wants to ensure their website gets a good volume of traffic and greater conversions. The one way to ensure this happens is to have a solid video marketing plan in place. Most people don’t have experience in this aspect of digital marketing, and it’s best to hire professionals for the job.

But as a business owner, it’s also important to be aware of what’s involved in video marketing and how to get the best results.

Here are 5 #VideoMarketing tips that will significantly boost your website traffic and conversions. Before we take a look at what these are, let’s understand what video marketing is. 

About Video Marketing

In this type of marketing, you record and post videos that will help you get closer to your business goals. While videos are synonymous with YouTube, they can be used just about anywhere to boost the popularity of your business. They are the perfect way to add uniqueness and the interest quotient to your posts on #SocialMedia platforms such as #Facebook, #Instagram, #Snapchat and #Twitteretc. Not only will this increase the number of qualified leads you get, but you will notice it helps significantly increase brand awareness too.

Focus on Creating the Right Strategy

While posting interesting videos on various platforms is an effective way to market your #Business and #Brand, doing this without a solid marketing strategy will only have the opposite effect. These are the 5 steps to follow when you are crafting a video marketing strategy:

  1. Brand Evaluation- Look at your brand carefully and make note of what your  #USP is and what you value as a credible business. The video content you create needs to reflect these values as well as the services or products you offer. When you are focused on these aspects, you will find it much easier to design content around them.
  1. Know Your Audience- It’s important that you create buyer personas and know exactly where your audiences are. Prioritise posting your video content on platforms that your existing and potential customers frequent.
  1. Check What Your Competition Is Doing– You need to keep an eye on what your competition is doing. Regularly check which topics they are posting content about, the keywords they are ranking for (by using tools such as SEMRush). Then ascertain whether similar information will be suited for and appreciated by your visitors and customers.
  1. The Concept of a Video #UVP– This involves creating a detailed outline which clearly defines what’s unique about you and your content. The factors to take into account in this stage are the tone and style, the topics your videos will cover and the mediums you will use to get your content to your audiences.
  1. Create the plan– This is the final step of the process. In this stage you plan how you will use your video content at every step of the buyer’s journey throughout the sales funnel, to improve conversions.

If you want to know more about  our powerful effective video marketing services,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

30 Second 2D Animated Videos From only -£245

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Why #VideoMarketing is the Future in 2018

#VideoMarketing  is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Let’s have a look at the reasons WHY?

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Here are some video marketing stats provided by Wyzowl “The Sate of Video Marketing 2018 Report.”:

  • 81% of businesses use video as a marketing tool (63% increase from 2017).
  • 85% of people say they’d like to see more video from brands in 2018
  • 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017).
  • 95% of people have watched a video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Here’s why you need to start video marketing: 

7 Benefits from Video Marketing in 2018 

Impacts Conversions and Sales

Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t.

Boosts Buying Behaviour

Video content gives brands and users to demonstrate the usage of products and services. No doubt, videos are frequently used for explaining how to use a product or for reviewing a certain product or service for other users to see. E-commerce giants like Amazon and Nykaa are leveraging video and using it to market their product. When you see somebody use or review a product through a video, it makes you feel more involved and connected to the brand. This influences your buying behavior and boosts sales for brands and businesses. For example, a short video released by a makeup brand like Nykaa explaining how to use particular product makes its viewers feel like they know how to use the product and exactly how it will work for them. Sharing video content is a great way to build rapport and trust with your target audience.

Perfect Social Media Post

The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works!

Visitors Spend More Time

Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable.

Videos are Attractive

If you were given two pieces of content, a blog and a video, which one are you more likely to consume? Our guess is the video! Visuals have always been more attractive than written content. A website or social media page that contains more visuals than text is likely to get more attention than one with only text. While big brands and businesses have already shifted to video content, smaller businesses are slowly adapting to video trends for marketing and online promotion. The attention span and preference of users is compelling brands and businesses to switch to video marketing for their business. Millions of videos are added to the internet on a daily basis, and we’re going to witness a surge in video content in 2018.

Bounce Rate

Businesses have taken to videos as a solution for a high bounce rate. Earlier, users would visit websites and exit rapidly thanks to non-engaging content on websites or landing pages. However, with the rise in video content as the most engaging form of content out there, brand and businesses have started using video on their website’s homepage or landing pages. How does this make a difference? Visitors who visit these landing pages are now forced to spend more time on these pages because they want to watch the video. It’s a successful way to decrease the bounce rate on your website while grabbing the attention of the visitor. This reflects the effectiveness of video marketing. Websites with videos rank fairly well on search engines and this, in turn, helps in increasing website traffic.

Best ROI

When we talk about marketing, video marketing gets the maximum return on investment. Visuals are always attractive and help keep a customer engaged. Statistics reveal that the average user spends 88% more time on a website that has a video. It is expected to receive better responses from customers on videos as compared to a written content.

it therefore has to be said that all Marketers and SME’s who want to excel in the marketing domain are utilizing videos for maximum impact and output. In turn, they are generating more leads and sales.

 

Finally ………. Video marketing is taking off this marketing season and social media and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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3 Ways to Make Your #Blog Posts Go #Viral

We all at some point or the other, have heard about online ‘viral’ content. It’s something that every #blogger dreams of, yet it isn’t an easy task to achieve this. So what exactly does it mean when we say something has gone viral? And what makes a blog go #viral?

Here we look 3 ways to make your blog posts go viral. 

#ViralBlogPost- What Is It?

A viral blog post is one that’s shared by thousands if not millions of people. Social media use is on the rise, which means there is definite potential for different types of content to go viral. Videos and photos are more likely to go viral and incorporating these into your blog post is one way to set it on the path to popularity. Viral content on #YouTube and #Facebook can get literally millions of hits and it also helps you get a greater number of #backlinks, giving your blog the vast exposure it needs.

Key Components of a Viral Blog Post

In order to be viral, blog posts need to strike the right chord with a large number of people. Most viral content could be any one or a combination of these aspects:

  • Controversial
  • Unique and useful
  • Trendy topic
  • Humorous

It isn’t possible for a blog post to have all of these ingredients. However, your post would need at least one or maybe two of them to become viral. 

How to Create Viral Content

Most bloggers wonder whether there is some secret formula that will help them create viral content. Sadly, there isn’t; but here are some things you can do to increase the chances of your blog post going viral:

1.Focus On Creating Large Volumes Of Good Quality Content

It’s important to keep in view that only good content will go viral and it’s unreasonable to expect that all your blog posts will be hit the popularity charts. But when you post a significant amount of great content regularly, that ups your chances of some of it going viral. Ensure your blog has a unique angle as well as a personal touch.

2.Get The #Title Right

The importance of having a great title for your blog post, can’t be overstressed. This is the very first thing #onlineaudiences will see. Aside from this, the title also has bearing on how your post gets indexed by search engines. A catchy title is one of the best ways to increase the chances of your post being shared.

3.The Perfect Balance of Original and Trending Content

It’s important to write about #trending yet original topics, rather than pen something on off-beat topics that most people aren’t aware of or care about. The one way to do this is to conduct research on sites such as #Reddit and #Quora as well as #Google .Trends to see what’s ‘in’. While picking a trending topic is crucial, the content you post needs to have a unique angle to it. In addition, add images and videos to your post, as this can increase the popularity of your post #phenomenally.

If you want to know more about  blogging and creating #ViralContent, please do not hesitate to contact us. We Can Build Your Business#smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

#Blogs and #Content Writing From only £45

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4 Tips on How Good #Content & #Copywriting Can Improve Website Conversion Rates

When new users visit your website the first thing they will notice is your website’s design and layout. The second thing to catch their attention will be the #content. The website look and design is the magnet to attract visitors. The #copywriting makes sure that they linger and consider your products and services seriously. At We Can Build Your Business, we encourage you to consider the tips mentioned below, as they will most definitely help you to improve your website conversation rates.

1. Consider the Personality Profile of Your #TargetAudience

When you speak with someone, you modify your speech patterns and words according to the person’s age and personality. For example, you would’t speak to a child in the same way you would speak to an adult nor would you address someone in authority the same way you would to a close friend or family member. This principle also applies to your copywriting.  Create a personality profile for your target audience and determine whether they’re impulsive, logical, aggressive, or prone to kindness. You can shape your copywriting content according to the profile.

2. Use Active or #PowerWords

You need to use words that prompt your prospective customers to act or illicit a strong emotional response from them. You can do that through action words/power words. Action words, as the name suggests, describe an action. They include words like buy, sell, choose, listen, read, etc. When you use them in your copywriting content, you encourage your customers to act. Power words like proven, money, value, verified, surging, great, wonderful, etc, immediate catch the customer’s interest and act as subconscious triggers.

3. Users Will Skim Content – Write Accordingly

Your target audiences are never going to read every sentence in your copywriting content. They will usually  skim through the material and pick up on the most important points. You should write the content in a format that will allow your users to read the material easily. Include things like bullet points, headings and subheadings, and bold word or italicise words that you want your customers to focus on. If your content is too difficult to read, your customers will look elsewhere instead of making an effort to go through it carefully.

4. Unique Content for #UniquePages

Your website will have unique pages like the About Us page, Landing Pages, Homepage, etc. Product description pages are not unique because you need to provide correct facts and information on the product or service you are providing. The unique pages, on the other hand, are an opportunity to establish a more personal relationship with your customers and help them connect with your brand. You can speak in your own voice and craft a personality for your brand on these pages. For example, some brands sound fun, quirky, and sarcastic while some sound sophisticated and elegant. These personalities can help you connect with your prospective customers and encourage loyalty.

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

Articles/Blogs – £55 – 500 Words

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Video Marketing – How to get Your Business Going Viral on #Facebook

Marketing your business today is a far cry from what it used to be and keeping up with new trends in a digital media landscape where everyone is fighting for attention can be very challenging for most. It is a very different ballgame as the brave new world of #Digital Consumption is here to stay and the one of the most effective new ways of getting your business to go #Viral is #VideoMarketing.

30-60 second videos on platforms such as #Facebook can go viral very quickly and this is how it works….

Baiting viewers without being click bait –The secret is to bait viewers into watching the video, without becoming “click bait.”

A creative Video Marketing company will take your product or service and look closely at your target audience. They will then make a very explosive 30-60 second viral video that will easily attract attention with “buzzworthy stories and trendy topics” which people will want to like and share mainly because they are cool. The videos can accumulate hundreds of thousands of views and generate “warm data.” This is the trick as the company will then re-target your marketing campaign at your newly generated data rather than start from scratch which I am sure you will agree can only result in much higher conversion rates.

Most people would create a story with the “big message” either towards the end or halfway through but with viral videos it is completely different as they get the “big message” out there straight away. Facebook is a different world and this is how videos can go viral instantly.

The videos can be extremely #Silly and #Humorous or very #Heart-Wrenching but that is why they go viral.

So if you want to sell out of products or be booked up for services and generate more traffic to your website then this is a very effective way of doing it successfully.

Engage Visitors on Your Website with #VIDEO

The majority of website  visitors do not read through text, they quickly scan through it. In fact 80% of website visitors will watch a video and only 20% will actually read text in its entirety.  Use of video on your website will most certainly engage more visitors with your product or services.

If you feel you have a Cool Product or Service and you want it to go Viral then contact us TODAY

#WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

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How Visual Content is Taking Over the Digital Online Space in 2018

With an increasing number of Brands attempting to connect with their audiences across various social media platforms, it has been noticed that there is a decline in the attention spans of people in the online space. This has also compelled businesses to change their approach and the manner in which the they target their audiences in order to increase brand loyalty and engagement. Here we take a look at  social media trends that you can use to capitalise on in 2018. 

Focus on #Ephemeral Content

#Snapchat spearheaded the popularity of ephemeral content. This platform boasts over 10 billion daily video views, making it something no marketer can ignore. This is one of the best ways to reach generation Z and the younger Millennials. Ephemeral content is essentially short-lived (the longest it can last is only 24 hours), after which it disappears forever.

While some marketers have their qualms about the effectiveness of this content, the significant popularity it has received has compelled them to develop strategies that focus on ephemeral content marketing. The one way to make the best of this type of content marketing is to ensure that it revolves around producing pictures and videos that can engage target audiences within a very short time span.

#Chatbots is the way to Go

There has been a considerable rise in the manner in which businesses are now using social #chatbots to engage with their target audiences and improve the customer service experience. The prediction is that by the end of this year, almost 30% of online conversations will be machine-assisted.

Chatbots are software applications that are built to mimic a human-like conversation. They are like friends to online consumers and provide 24/7 services, ensuring that consumers get the information they need when they need it in order to make a better and more well-informed purchase decision. Companies are finding that they are able to build more personal and long-lasting relationships with existing as well as potential customers with the use of these chatbots.

Interactive broadcasting and #LiveStreaming are the latest trends

Today #Facebook offers live streaming via its Facebook Live application, and businesses can use this to reach their target audiences in a more effective manner. Aside from this, one-way live streaming can be converted into two-way streaming via broadcasting channels such as #Agora. This is one of the best ways that people can chat with each other and audiences aren’t required to download a separate app. This app integrates seamlessly with all the existing apps and brands can reach their consumers in real-time.

Image recognition and AI have started to transform the manner in which social Media Marketing functions. Today there are approximately 3.2 billion photos shared on a daily basis via platforms such as Instagram, Facebook, and Snapchat. This clearly shows the manner in which visual content is taking over the digital online space.

Focusing on these newer #SocialMedia trends is one of the best ways for brands to grow  quickly  in 2018.

If you want to know more about Social Media Marketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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Why #GrowthHacking is Essential for New Business Growth & #Marketing in 2018

When it comes to starting a new business, it’s no surprise that marketing is a big worry. How are fledgling businesses able to compete in an increasingly competitive market? Many #entrepreneurs spend hours researching their potential business, but can’t find a way to market it well, and decide that a good idea for a business may have to stay just that – an idea. Others turn to Growth Hacking.

Even though #GrowthHacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking for growth hackers. Because, they too want to grow fast, and get millions of users and lots of profit.

Growth hacking is how startups like #Tinder grew users from fewer than 5,000 to almost 15,000 overnight. It is a process of experimenting with non-obvious, often counter-intuitive techniques for growing a business quickly and inexpensively. Pinpointing assumptions that you or others are making and testing them is essential to growth hacking.

Growth marketing is usually lead by a growth hacker, growth architect, or group of growth hackers, who implement growth hacking strategies. Growth Hacking is often highly technical and breaks established “rules” around marketing that others continue to follow.

Does the rise of growth hacking indicate and end to the marketing firm? Absolutely not.  What it will do is force a marketer to entirely revamp their marketing techniques to keep up with the ever-evolving world of social media and Internet advertising. Although growth hacking will cost a business significantly less than traditional advertising techniques it still requires a level of technical proficiency to be successful.

The Basics

Let’s break it down. When #Hotmail initially launched, it wanted to find a way to build its user base, so they came up with “PS I love you” that had a link to sign up for free email. What this did was use its existing users to market their brand for them. The idea was to zone in on a specific demographic, in this case email users, and it worked like a charm. This is probably one of the earliest examples of growth hacking.

Growth Hacking in its most basic sense is a form of interactive marketing that focuses on user connectivity and social trends to stimulate business growth (growth being the primary focus). Just like using a billboard in a heavily trafficked area, growth hacking targets the endlessly trafficked online world.

#Facebook, for example, has nearly 500 million users. That equates to a half a billion people checking their laptops and phones every day multiple times a day. So how do you target these people? You focus on people who are already interested in a brand similar to yours and in a sense piggy back off that brand by using subtle tactics like key words, blogs and videos that relate to your brand whilst putting them on the most relevant websites and in the correct forums.

Again, growth hacking does require technical proficiency along with statistical researching to know how when and where to attract attention to your brand. Although some have been lucky enough to have their brand go viral on a fluke, the majority of brands and apps that have gone viral were a direct result of heavy research and meticulous A/B testing paired with good ole fashioned trial and error. That being said, growth hacking can actually harm your brand just as much as it can help it if you confuse growth hacking with flooding the internet, this is where you may want to hire or at the very least seek guidance from an experienced growth hacker to ensure that your brand is marketed online properly.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

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10 Helpful #PR Tips to Help You Stand Out from the Crowd

Standing out from the crowd has never been more challenging. After all, we are busier communicating with each other and more connected globally than we’ve ever been.

At the time of writing, just under half the world’s population (46.1%) is online (that’s over 3,600,000,000 people).

We’re operating 1,231,343,424 websites and crafting, drafting and posting 5,000,000 blogs every 24 hours.

Every single second we’re sharing 7,000 tweets, uploading 729 images to Instagram, watching 125,406 videos on You Tube and conducting 54,000 Google searches (back in 1998 when it launched Google was handling a paltry 10,000 search queries per day).

So how do owner-managers like you make themselves heard above such a digital racket?

The answer is simple.

You don’t need to reach out to every single person online, on Facebook or Twitter.

In your niche business-to-business village you only have to target, engage and communicate with dozens, hundreds or thousands of customers and prospects, not millions, billions or trillions.

That’s a much less daunting prospect, one you can achieve with the right PR communications strategy and tactics in place to ensure your voice is heard loud and clear where it matters most.

However, before you launch any new PR and communications activity, why not give yourself a quick PR healthcheck.

Use my 10 essential steps as a guide to help you review how you can engage more effectively with your B2B community.

1 Always pursue perfection 
Try to be the best you can be at what you do. An obvious aspiration for all of us, no matter what our field of expertise. But it is your job to make sure this is a reality for your business now rather than a distant future pipe-dream. Remember, it takes just as much time and effort to something badly as it does to do it well.

2 Your true public image  
Everything you say and do, or don’t say and don’t do, contributes to your public image and how people will perceive you and your business. People always like to talk about a bad experience rather than a good one. Think of the things that really annoy you when you’re purchasing, engaging or building a business relationship! Then avoid doing them yourself.

3 Your  people count
As a business employing people, you’re only as effective as your weakest link. That’s why it is important to have the buy-in from your entire team when you’re striving to be the best. If you’re embarking on PR and communications activity, make sure your team is kept in the picture. Explain what you’re doing and why … and welcome positive feedback.  They are your ambassadors, frontline champions. Your PR and communications campaigns will work harder for you with their support.

4 Accumulate empirical evidence 
You are an expert in your chosen field. You want others to see you are too. Gather empirical evidence to show your expertise. Keep a project log to record progress.  Note challenges and how you’re resolving them.  Crucially, ask your client’s opinion about the job you’re doing and write their words down. Third-party endorsements are priceless (don’t forget to ask for their consent if you want to share their comments). Once banked, you can draw on the empirical evidence you’ve accumulated to show others that you have the expertise to meet their similar issues.

5 Express your expertise 
You’ve invested time, money and effort acquiring expertise in a niche field where you shine. You’ve also invested your energies into recording empirical evidence to show your expertise. Naturally you want to share this expertise with the people who need it. Existing and future customers who face challenges you can help solve. Opinion formers who influence how people think in your sector. Peers who will applaud your achievements. Creating and sharing content shows how you identify and solve the challenges faced in your niche business sector. Doing this on a regular on-going basis (rather than one-off campaigns) will help you become a recognised authority people respect and want to hear from. When you speak they will listen.

6 Reach out and share 
There are many ways to produce content to prove your expertise. These range from press releases, case studies and video to blogs, opinion pieces and speaker events. Use them all if you can. Similarly, share information across all available media platforms from traditional print and broadcast media to publishing content on your own website and via your own and third party social media and online tools. Use them all but make sure you specifically tailor content for each platform. We all have all our idiosyncratic ways of connecting and what applies to one person might not apply to the next. The skill is to take a great story and make it really bust a gut for you.

7 Benchmarking 
There are only two real benchmark figures that business owner-managers are truly interested in … sales and margins. Any other statistics, although important, are merely window dressing compared to the main attraction of carrying out profitable business. However, visits to your www, opens on e-mail newsletters and white paper downloads are terrific indicators that your PR and communications activity is reaching out to the right people. The stats are relevant as proofs that the busier you are, the more people you can engage with on a regular basis.  Remember, if you say and do nothing, nobody will be able to listen to your or discover your about business.

8 Talking or stalking? 
There is lots of really clever automation and ID software to inform you about the people you’re reaching with your PR and communications activity. However, that information is only going to be of use to you if you are remain relevant to them after you’ve captured their initial interest. Now you’ve grabbed their attention, regularly release and share more engaging content rather than try to get them to buy before they are read.  All the content you’re producing is building confidence in you and driving them towards a one-to-one conversation, which is going to be your best opportunity to convert interest and engagement into a profitable sale and sustained business relationship.

9: Busy bees! 
Successful PR and communications is a marathon, not a sprint. You want to plan your activity over a sustained period of time. Release and share content on an on-going regular planned proactive basis rather than adopting a frenzied shotgun approach, blasting away hoping you might hit something. You’ve created engaging killer content based on your expertise and solution solving credentials. You’ve built sharing platforms to reach out to existing customers and prospects. Your final part of your plan is to put together a release schedule, ideally covering a 12 month period and designed to co-incide with complementary activity taking place locally, nationally or internationally.

10: Make decisions 
When the late Tim Bacon, co-founder and owner of Living Ventures, spoke at a hospitality trade event in Manchester a few years ago, he talked about the importance of decision making. “You have got to keep making decisions. It does not matter if they are right or wrong because if you make a wrong decision and you’ve got the brains to decide that it is wrong you just change it for another decision and eventually you will start getting it right. That is the process of success, being prepared to make decisions and making mistakes.”

As Tim rightly implied, if you’re NOT making any decisions about PR and communications, then you’re merely going to be treading water, waiting for something to happen without any real attempt to control your own journey or pro-actively influence your destiny.

Author Andrew Field – AFC #Marketing Manchester

https://www.manchesterprofessionals.co.uk/profile/andrew-field-1

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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Five #DigitalMarketing Trends that are Dominating 2018

The #marketing sector can be an extremely complex place. There are always new marketing tools and strategies launched which means marketers are always on their toes trying to keep in sync with these trends. And 2018 has been no different; there are a number of new trends that have emerged and are dominating the #digitalmarketing space. Here we take a look at five of them.

1.#Mobile Dominates #Laptops And Other Smart Devices

In 2017, #PCs, desktop and laptop dominated the digital marketing landscape and a large number of people used these devices to browse the Internet. But all of that has changed now and 2018 is considered to be the age of smart devices. There are a number of devices on the market that satisfy various digital requirements with a single gadget. This also means that digital marketers need to focus more on marketing and smartphone users. The prediction also is that there will be a significant boost in the usage of mobile apps in the forthcoming years.

2.High-quality #ContentMarketing 

While content has always been king, this is more evident in 2018 than ever. Smart marketers are now focusing on posting high-quality content on their clients’ websites. They ensure that all the other marketing strategies are completely in sync with improving the customer experience and this relies very heavily on the right type of content marketing. Static content no longer makes the cut as clients are now looking to deliver top quality content to their existing and prospective customers.

3.Improved #Video Advertisements

The visual medium has always been one of the best ways to market products and services. But now consumers are showing a distinct preference and acceptance of video advertising. This is also why online marketers are creating and posting relevant, visually rich as well as interactive content. The biggest of brands post engaging videos on various social media platforms in a bid to differentiate their brand from their competitors.

4.Social Media Platforms Gain Prominence

There’s been a boost in the use of social media to promote products services on the Internet and this trend is predicted to increase in the forthcoming years. Small & large-scale businesses are now using various social channels to promote their business websites, products, services and other offerings. Online marketers make sure that the social media profiles of their clients are updated with regularity and that a constant conversation occurs between companies and their customers.

5.Growth Hacking is Here to Stay

#GrowthHacking is essentially the process of identifying what the most efficient and practical ways of increasing business growth are. These are a combination of traditional and unconventional marketing techniques to improve business growth. Digital marketers are grabbing the attention of their clients’ target audiences via social media channels, organic ads, and viral marketing. All of this is set to take growth hacking onto the next level.

These are just some of the most prominent digital marketing trends that are dominating 2018. The one way to stay ahead of the competition is to ensure that you use these and focus on maintaining consistency and dynamism in your marketing approach.

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