Ladies Day Grand National Festival 2019

On #LadiesDay #GrandNationalFestival #2019

 

We say “Cheers to all the lovely ladies and hope you enjoy the Bubbles!”

We Can Build Your Business – For all Your Creative Marketing & Digital Marketing Solutions!

 

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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10 Digital Marketing Trends in 2019 You Need to Keep an Eye on to You Stay Ahead.

Digital marketing is something that cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot.

Just when you believe you know all there is to know about the best online tactics for your business, consumer demand shifts, a new technology emerges, or a platform makes a big update that can impact your strategy.

So, what marketing trends do you need to keep an eye on this year?

We Can Build Your Business have high lighted 10 of the most Powerful to help you say ahead in 2019!

1.Chatbots

“Customer service should be at the heart of every business.”

If you want to build trust, encourage loyalty and boost your reputation, you would be smart to use #Chatbots in 2019.

#Chatbots are already used extensively on many Social Media platforms  for users to engage quickly with various tasks. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. Bots allow users to get personalised, focused interactions without pulling too much from limited human resources.The AI technology is providing a convenient way for customers to receive answers to their questions, rather than having to telephone a real person. Their effectiveness in 2018 is already showing a significant increase in usage, and that use is likely to continue growing for digital marketing in 2019.

2. Voice Search

Customers no longer need to click a button to make an order online, as they can say a command out loud to their closest smart speaker. The artificial intelligence is also become smarter with each passing year, as the number of errors for the likes of #Siri, #Google and #Alexa make have considerably been reduced.

The real takeaway is that talking is simply a preferred way of interacting. And now the machines are finally catching up to the way people want to search, shop, and discover new things. However, this presents some interesting challenges. Conducting a voice search, for example, is very different from typing a query, particularly in the results. When a person performs a text-based search, the screen displays one page at a time the results. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently, they supply just one choice.

That means that preparing for #voicesearch is going to require a different approach, but it’s one area of digital marketing that can’t be ignored because people are relying on it now more than ever. For example, writing meta-descriptions of websites might need to be optimised for speech so that it “reads better” out loud, when being spoken, rather than the drier style used for a strictly text-based search approach.

3. Video Is a Must

Today a very high percentage of online users engage with #YouTube. That means more than half of of online users  are watching videos, and a lot of those videos are created in the service of digital marketing. While #YouTube may be the most popular way to consume videos, even more popular than #Facebook, that doesn’t mean that you shouldn’t be putting videos on Facebook or any of the other social media platform for that matter.

#VideoMarketing in some ways, offers the best of both worlds. The actual budgeting and mechanics of video production are well understood and documented, since video itself is a 20th century medium. However, now video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing. Whether you’re creating videos for Instagram, Facebook, YouTube or even your own website, it is a top-tier, incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video. As long as you stick to the fundamentals of good video production, you can make impressive gains.

4. Live Video is still important

While video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as “Twitch,” which allows people to easily stream video game play, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the box.

#Livestreaming, as it is called, is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media #influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience. An influencer live stream is an incredibly useful, high profile form of digital marketing right now. The spontaneity and interactivity of live streaming can undoubtedly be a big draw when done right, with a well-chosen personality.

5.You still need  Good Content 

#ContentMarketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are. Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing.

So while general audience content was, is, and always will be important, specialised material for specific industries or experts can also yield impressive results. That, combined with improving techniques in measuring content effectiveness, keep content marketing relevant and moving forward.

6. Email Is Becoming More Personalised

#Email still remains to be a popular choice of communication with a very high percentage users for personal, commercial, industrial, legal, scientific, and academic purposes. In others words, email is here to stay, and #emailmarketing itself continues to be important.

However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalisation that makes email marketing important for 2019. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalised email, this can be very effective. Email is often the final “trigger” to motivate an action, especially when combined with your remarketing techniques.

7.Instagram – Loved By Youngsters

Fortunately for #Facebook, their greatest threat is no threat at all since they bought #Instagram. The image and video-based social media platform is optimised to make it very easy for users to share photos and videos from their phone, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general public.

Instagram’s meteoric rise has passed one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, has more of the younger demographic especially the under 30’s  that Facebook is losing, due to its reputation as the social media platform for “old people.”

8.Facebook Still Popular

The good news is that #Facebook is still one of the top social media platform, with a very high percentage of it users being over the age of 45. So for marketing that targets an older demographic, there simply isn’t a better platform. On the other hand, Facebook did have a difficult 2018 with a data breach that effected 14 million users, gaining a reputation for being the platform of choice for weaponized, political propaganda, and a continuing drop in popularity with younger demographics, so much so that many people feel the relationship between the public and Facebook maybe changing.

It’s important for future digital marketers to really look at who their target market may be, because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger demographics.

9. Site Speed 

It is believed the many changes Google made to its algorithm in 2018 will evolve in 2019, which could impact many websites’ visibility in the search engines.

One change you will want to watch out for is Google’s Speed Update, which will lead to the penalisation of sites with slow speeds. It’s thought Google might change the algorithm this year, which could impact even more websites that have failed to improve their speed.

It is one ranking factor many marketers will be paying close attention to in 2019 and beyond. To boost your sites speed and avoid penalisation in the search engines, you can:

  • Minimize HTTP requests
  • Combine and minimize files
  • Decrease server response time
  • Change web hosting
  • Run a compression audit
  • Reduce the number of plugins on your site
  • Use web caching
  • Implement Gzip compression

10. Visual search

#VisualSearch enables users to upload an image to perform a search and receive more specific results.

Many social media channels are utilising its power by integrating visual search into their platforms. For example, #Pinterest has launched the new visual search tool Lens, which can help its users snap a photo of a product and discover where to find it online or find something similar.

Pinterest isn’t the only one embracing visual search, either. #GoogleLens can recognise items, landmarks and other objects via a camera app on Google Pixel phones. For example, if you are standing in London, you could take a photograph of the Tower of London, and you will receive more details about the world famous landmark.

With Google and Pinterest providing visual search capabilities, don’t be surprised if other channels jump on the bandwagon in the near future. Gain an advantage in your industry by preparing your business for visual search queries, so you can drive more traffic to your website and increase your customer base.

If you want to learn more about all the latest #MarketingTrends and “stay ahead of your competitors”

Talk To Us Today…..

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

Disadvantages of Working From Home as a #SmallBusiness Owner

Many  people may think that avoiding a daily commute to work each day can makes life a little easier.  However, if you work from home and are also a business owner, you may not entirely agree with this thought.  In 2018 the federation of small business recorded 1.3 million employing businesses and 4.2 million non-employing businesses. Therefore, 76% of businesses did not employ anyone aside from the owner and many are located in private homes.  Even though you can set your own hours, you may deal with a number of situations that can be extremely difficult. #WeCanBuildYourBusiness small business support in #Manchester thought it may be useful to highlight some of the disadvantages of working from your own space at home.

Disadvantage 1: Not Enough Space

If you have other individuals that are part of your business, you will want to have the right amount of space to accompany these people. You may be having an important meeting and you simply don’t have enough space in your home office.

One thing you may want to consider doing in this challenging situation is to rely on a #VirtualOffice. This can enable all of your colleagues to log in and you can then have your meeting. There are numerous advantages of choosing this option and some of these are listed below:

  1. Access to Others – You may need to hire remote employees to assist you with various tasks for your company. Having this feature for your business can make this easier for you to do.
  2. Productivity– It’s possible your company will become more productive and allow you to have the success you want and need.
  3. Save on Overheads– Not having to provide a physical space for employees means you won’t have as many expenses versus having an office space.

Disadvantage 2: Feeling Isolated

It can be extremely lonely when you work from home.  You may feel entirely cut off from the outside world and this could lead to you feeling down in the dumps and depressed.

One of the drawbacks many business owners in this situation admit to is being bored easily throughout the day and looking for other distractions to pass the time. Of course, this won’t enable you to get your work done and could interfere with the success of your company.

Disadvantage 3:  Procrastination

Putting things off for as long as possible is one of the downfalls of working at home. If you get up and feel you’d rather work in the garden or simply lie on the couch, this can disrupt business success. You will need to be extremely disciplined to work from the comfort of your home regardless what type of business you may be involved with doing. This can be one of the largest challenges you may face. One of the most effective ways to reduce #Procrastination is by creating a routine that you will stick to daily. This can help you stay motivated when you simply don’t feel like doing your work for the day.

Be sure to use many of the resources you can find online when it comes to creating yours schedules and routines. This will allow you to get notifications via email if you rely on this method for the tasks you need to complete any day of the week.

You can enjoy working at home while making your business as successful as possible when you put the right amount of effort into it. It’s a great idea to be aware of the disadvantages you may face to allow you to power through these with ease for greater success with your company. Owning a business is sure to be one of the things that brings you a great deal of pride!

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

#InternationalWomen’sDay 2019 #BalanceForBetter

On Friday 8 March, women and men around the world will come together to celebrate #InternationalWomensDay  a day dedicated to championing women’s achievements and challenging gender bias. This is an annual global celebration of the social, economic, cultural and political achievements of women. We celebrate this progress while acknowledging that there is still a lot of work to be done if we are to achieve true gender equality.

The theme for 2019 is #BalanceForBetter as we know that balance is not the only a woman’s issue…it is also a business and social issue. In today’s climate people all over the world are striving for a better balanced approach to show their commitment to making a positive difference to women everywhere.

 

“A balanced world is a better world.”

How can you help forge a more gender-balanced world?

Celebrate women’s achievement. Raise awareness against bias. Take action for equality. Get everything you need to run a successful International Women’s Day

 

The proportion of women in any workforce is only one aspect of gender balance. The true benefits for individuals, business and economic are only achieved when all people are able to access fair opportunities, rewards and resources regardless of their gender.

It takes commitment to achieve the correct balance and many women around the globe are taking clear positive steps to close the gender pay gap and have clear objectives to ensure women are proportionately represented in management and executive roles, as well as our overall workforce.

Gender balance doesn’t only benefit women. True balance is achieved by giving everyone access to flexibility and leave to balance their working and caring roles.

To honour the day in 2019, women and men in the UK and around the globe are hosting a range of events championing womanhood ranging from gigs, panel discussion and exhibitions to feminist walks and much more inspiring people everywhere to make practical steps to making a positive difference for women.

 

#WeCanBuildYourBusiness Small Business Support in #Manchester are in full support of a more gender balanced world for women!

We give a big thumbs up to #InternationalWomen’sDay2019 

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Happy #PancakeTuesday2019

Wishing everyone a #scrumptious #tasty #savoury #PancakeTuesday

 

#WebsiteDesign From £199 – #VideoMarketing From £245 #SEO #socialmediamarketing #Branding #LogoDesign £59 & Much More……..

If you want to know more about creative Marketing & Barnding for small businesses, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

6 Helpful Strategies to Manage Your #SmallBusiness Finances

Every business large or small, is always concerned about one thing –#ManagingMoney. Good financial management is so very crucial to surviving a volatile economy and the industry competition. Small businesses, especially, need to be extremely careful with their financial decisions from the very beginning. It takes more than just a good idea to run a business. Every business needs a financial structure that generates a profit to stay credible. #Entrepreneurs need to be equipped with good money management abilities to turn their new business venture into a success story.

At #WeCanBuildYourBusiness, we always encourage our clients to be on top of their finances and manage them effectively.

Here are 6 strategies that can work well for you:

  1. Educate Yourself 
    One of the first things that you should do is educate yourself about the various aspects of finance. For starters, learn how to read financial statements. This is one important statement that tells you all about your #money– where it originated from, how many hands it changed, and where it is. Financial statements contain four essential details –  cash flow statement, income statement, balance sheet, and statement of shareholders’ equity. The cash flow statement analyses operating activities, investments, and financial in/outflow. The balance sheet provides information related to the company’s assets, liabilities and shareholder’s equity. The income statement reflects the revenue earned within a specific period of time. Shareholder’s equity represents the amount by which the company is financed through common and preferred shares.
  2.  Separate Personal and Business Finances
    Always keep your personal and business finances separate. This entails getting a business credit card and putting all related expenses on it. This should help you track your outlays and keep you in control. You will also do well in opening a savings account dedicated to your business, wherein you can transfer a certain amount of money from each payment that you receive and gradually build a considerable corpus. You can use this money to pay taxes.
  3. Cut Costs
    It is important that entrepreneurs stay thrifty and tightfisted to keep their expenses in check without jeopordising customer satisfaction. This, especially, holds true for small businesses. Every business endures two types of costs – fixed and variable. While fixed costs have to be borne irrespective of whether your business is making money or not, there is always ways in which you can save on variable costs.
    For example, instead of buying costly branded software, you could work with free, cloud-based, open-source software, which is equally good. Conduct free online calls, video conferences instead of travelling lost distances. You could also try bartering your services with other professionals and cut costs.
  4.  Invest in Cloud-based Accounting Software
    While you can definitely download regular accounting software to manage your finances, it will never give you the kind of convenience cloud-based accounting software can. Web-based software provides you with real-time insights as most allow you to store, update, track, and access data from anywhere at any time. Whether you’re at home, office or are travelling, you can conveniently work with your data from anywhere you like. It is error-free, hassle-free and dependable.
  5. Monitor and Measure Performance
    It is crucial that you, as a business owner, keep tabs on the movement of your money, especially when large amounts are involved. Keep looking at your company’s financial performance in comparison to the past financial statements to project your future revenue, expenses and cash flow. Being aware of these aspects will help you make informed decisions for your business.
  6. Hire Professional Help
    Everyone needs help, especially a budding entrepreneur interested in making a huge success of their venture. Sometimes, it most definitely pays to engage the services of an expert, even if it is on a part-time basis. They can help you determine where your business is, where it is heading by using and analysing your data. However we would always recommend that you hire somebody who is accredited and trustworthy. Whether it is tax planning for the next financial year, or payment for the current year, their expertise can go a long way in guiding you and assuring that you have total peace of mind.
    While owning and running your own business can be exciting, it can also be extremely nerve-wracking, especially when it comes to handling finances in a lucrative manner. Don’t let your business suffer due to poor money management. Keep the above tips in mind and give your venture a bright future.

If you want to know more about managing your finances for small businesses, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Are You Rebuilding Trust With Your #Brand on Social Media in #2019?

BRANDS GET HUMAN AS THE CIRCLE OF TRUST ON SOCIAL MEDIA TIGHTENS

Social Media in 2018 became a moment of digital crisis as soon as the Facebook & Cambridge Analytica news hit in March. This coupled with Mark Zuckerberg taking the stand to testify before Congress in April drove consumer trust in Social Media Platforms to a historic low.

This means that in 2019 Social Media Marketing will be all about Rebuilding Trust with Consumers and creating interactive, personalised and genuine content to engage the modern consumer. It is not all bad news it just means Brands will need to shift strategies in order to make their content more interesting and relevant to the increasingly aware consumer.

Here are 5 Top Tips to Help You Build Trust With Your #Brand in 2019

1.Create Real, #Close-knit Communities
Users are increasingly conscious and curious about who they are interacting with on social media. Brands will need to adapt and understand what successful engagement truly means. It’s less about reach and more about being real and fostering communities. Let passionate people talk to each other! A trend we expect to see in 2019 is private Facebook groups, which allow for dialogue in a safe environment. These more niche groups can be a powerful way to bring interested users together.

2.Find Authenticity and #Niche with #Micro-Influencers
Celebrities endorsing products may not hold as much weight as they used to. These partnerships could be seen as strictly commercial ones, especially with big stars promoting multiple brands at the same time. All of this makes it hard to gain credibility amongst users. Enter the micro-influencer: People with a smaller social media presence that are revered in niche communities. These #influencers do not require a big budget to work with them and have a loyal, engaged audience. Plus, they can be easier to reach since they aren’t inundated with thousands of messages every day.

3.Get more One on One User Interaction with #Chatbots and #AI
Instant gratification and the need for real-time responses on social media is nothing new, but the rise of smart assistants has evolved this space. Expectations for high value and private interactions will likely increase in 2019. According to #Twilio, 90% of consumers would like to use messaging to communicate with businesses. #Chatbots and AI can offer replies that range from streamlining customer service queries/FAQs to providing real, helpful advice. Brands can highlight these new services by running social media campaigns that incorporate message apps..

4.Share a More Personal Side with Stories                                                                                                                 Since #Snapchat first brought us ephemeral content, the short-lived “Stories” feature is just about on every social media platform (most recently, LinkedIn,to mixed reviews). It was a good year for #Instagram Stories, with plenty of updates including interactive stickers and shoppable tags, to name a few. Stories also gained popularity as a marketing vehicle. #Facebook CPO predicts that Stories will overtake #newsfeeds within the next year, as use of the feature is growing 15x faster than feed-based sharing. Brands should consider a balanced diet of content styles, using Stories to reach their audience in a spontaneous, personal, and lo-fi way. AR and custom #GIFs could be a more advanced way to use this feature in the new year.

5.Show how Your Products & Services can Fit Within Daily Lives
Product discovery on social media platforms has become even more seamless. Instagram’s shoppable posts, for example, now allow users to make purchases without ever leaving the app. Video in particular is playing a big role in social commerce, with 74% of viewers drawing a connection between watching a social video and making a purchase. Brands can highlight their services with product description videos, live-stream demonstrations, and user-generated content.

When it comes to #SocialMediaMarketing in 2019, no matter which way you look at it, the #NewYear is going to be all about creating personal, genuine, engaging content and rebuilding the trust that was lost in this past year.

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

  • Animated Videos From £245.00
  • Social Media Marketing From – £199.00 Per Month

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

What Makes You Unique in #2019 – Be on Top of Your #USP

#USP STANDS FOR: UNIQUE, SELLING, PROPOSITION

So we ask …..What makes you more #unique, more #valuable, and more #visible in today’s market place?

A #USP is one of the basics of effective marketing and business which has stood the test of time. Simply put, your #USP is what makes your business different from everyone else and “Stand out From the Crowd”. A strong unique selling proposition can help you attract and retain customers. Your USP defines your company’s unique position in today’s competitive market, it is therefore a very important element of creating a business that customers love and more importantly trust!

A strong unique selling proposition lets you to stand apart from competitors and creates the desires and benefits that cater to your ideal target audience. It can help the customer by saving them time when they are considering buying a product or service, by stating “simply and clearly” why the product or service is different. It will therefore stand out from the competition. You can use a different USP for every product or service within your range. Alternatively you may chose to use a company-related USP, such as your company ethos being high levels of customer service.

Why is it Important?

Every business needs a USP to enhance its products or services. To stand out in today’s crowded market place you must be either BETTER or CHEAPER than your competitors.

The process of identifying a USP helps you focus on the key benefits that help you sell your products or services and contribute to your profits. You can also use your USP to provide a business focus and therefore improve the effectiveness of your promotion or sales activities.

How to create a USP for Your Business

Ask yourself what a customer may say………”Why should I do business with you?

As a business owner, you must empower your customers with a USP or unique selling proposition that makes them choose to do business with you every single time.   You have that power! You just need to sit down, go through the exercises and make sure your USP is the right USP for your business. The right USP, is that in one phrase and lets the customer answer your question …..“ I know why I should do business with you.”

The USP is so compelling that hopefully your customer would not wish to look at a competitor.  The USP is so convincing that the customer is sold on your product or service by just hearing it.

For many businesses, identifying a USP is not this easy. In fact, for more conventional companies, it can be very difficult. The best USPs directly address a specific need experienced by a company’s ideal customer. A great USP should also emphasise what individual quality separates a business from its competitors. .

Let’s look at some unique selling proposition examples from the past: 

  • “Fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Domino’s Pizza
  • “The quicker, picker upper” Bounty Paper Towels
  • “When your package absolutely, positively has to get there overnight” FedEx
  • “It’s the real thing” Coca-Cola
  • “Diamonds are forever …” DeBeers
  • “The ultimate driving machine” BMW
  • “The chocolate melts in your mouth, not in your hand” M&Ms

How a few words can change an entire industry:

Ten words catapulted a corner pizza store into the world leader in pizza delivery. They transformed the owner from a struggling college student into a billionaire. Those same ten words changed the face of the pizza business, and set a new standard in pizza delivery that every pizza business today must live up to.

Those 10 words …………...“Fresh, Hot Pizza Delivered in 30 Minutes or Less, Guaranteed.”

Your USP can be based off anything:  price, product, guarantee, colour, ingredient, time frame, positioning, benefit, etc… It is the very essence of what you are offering. Your USP needs to be so compelling that it can be used as a headline that sells your product or service. 

Your USP does not have to be a difficult task.  Keep it simple.  Once you come up with a few ideas then test them with other people (friends, family business associates) as they are more likely to give you their honest opinion.

Sometimes it can take years to come up with the right unique selling proposition for your business. Understand it’s a work of art that’s constantly being constructed and changes with your business.

Take the time and find a USP that works for you. Your USP is the force that drives your business and success. It can build your business into an empire so it’s worth making the effort.

If you want more information on #Marketing and #Growing your business in #2019,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Are you Maximising Your Online Exposure with Social Media Marketing in #2019?

In today’s Digital Savvy Landscape it is nearly impossible to grow your customer base without a Social Media presence. But in reality there are many websites and company profiles with  very little or non existent Social Media presence.

 

“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

 

Did you know that there are 335 million users on Twitter, 1 billion users on Instagram and an amazing 2.2 billion users on Facebook. Linkedin has 500 million users with 250 million active monthly users but only 3 million share content on a weekly basis – just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week

A lot of people who could become your customers are hanging out on Social Media.

Whether it’s on #Facebook, #Instagram, #Twitter or #LinkedIn, growing your social media presence is important to get your business in front of more consumers and make more sales. With some simple tips, you can turn your lonely Social Media accounts into popular communities bustling with activity. It is all about getting your brand and message out there so you if you want to get lots of new followers each month who are interacting with you then you NEED TO STEP UP YOUR SOCIAL MEDIA GAME.

 

“IT IS BETTER TO Talk THAN SAY NOTHING AT ALL” ………………

 

We have put together Six tips to improve your Social Media presence in 2019

 

1.Make Use of the Right Tools.

Maximising your presence means you need to post on social media often and at the most effective times. In fact, according to studies, businesses should be tweeting or posting  15 times per day to get maximum impact. But many business owners do not have enough time in the day to be constantly logging into all Social Media accounts and that is why making use of online tools can most definitely help. Use of tools such as  #Hootesuite, #Buffer, #SproutSocial and #MeetEdgar will help you stay active on Social Media and save you lots of valuable time.You can manage all your accounts in one place at the same time and schedule posts weeks in advance. You can therefore post at preferred times when most users will see them and you can analyse how well your posts are performing. The tools will help you post regularly and effectively and improve your social Media presence.

2. Use Creative Content & Engage with Your Audience.

One of the best ways to create a bigger Social Media presence for your business is to create the correct content that is of interest to your target audience and will encourage them to engage with you. It is also useful to be on top of what is trending and using lots of visuals. “Who never knew about your business before could help your posts go Viral.”

Video MarketingEveryone is talking about Video Marketing right now and it is certainly huge on all Social Media Platforms.  So any videos you have produced on new products, services or anything to do with your business should be shared on all your platforms. For even greater reach sponsor your top quality posts to get hundreds and thousands of additional followers, views, likes and shares.

Animated Videos – Many companies are having Animated Videos produced to promote their product or service on their website or Social Media Platforms. Animated Videos are more likely to be viewed as they are fun and tell your story in a much more interactive way. Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, Video Marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses. We Can Build Your Business can offer you a 30 second 2 D animated video from only £245.

Facebook Live –Facebook Live was launched to some high-profile users in August 2015. The company did a wider roll out to iPhone users and Android users worldwide in the following months. By April 2016, everyone had the ability to go Live – Use it for your business and talk about events, new products or anything trending in your sector or business. Here is an article about a small carpet company in Grimsby who did just that and their Facebook live posts went viral. https://www.wecanbuildyourbusiness.com/facebooklive-see-how-a-small-carpet-company-from-grimsby-went-viral/

Focus on Eye-Catching Visuals –It can be difficult to get noticed in crowded Social Media Feeds so you need to make your business stand out. One of the best ways is to promote eye-catching visuals So contact on eye catching visuals. Try to avoid using too many boring stock photos. Instead, focus on sharing images that will connect with users. Share high-quality behind-the-scenes photos and people using your products. You can even share your customers’ photos of them interacting with your product with their permission, which also creates social proof. 

3.Promote Good Customers Service

Social media is the new platform for Customer Service. Instead of giving a business a call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, over 50 percent customers prefer social messaging channels for customer care over phone and email.

So, instead of focusing just on selling, you should also focus more on helping people out. Using your Social Media platforms as a Customer Service platform will send more users to your Social Media and make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you’re not around. Customers will also be more willing to buy your product or service when they trust that you will be able to help them with their issues quickly.

4.Promote your Social Media Accounts.

Don’t expect your customers to know about all your Social Media platforms and go searching for them themselves – You have actually got to shout out and tell them they exist. If you make it easy for customers to follow or like your Social Media profiles, they’ll be more willing to take action.

Start promoting your Social Media accounts to your customers and ask them to interact with you on your profiles. You can add Social Media icons to your website, add your social media feeds to your sidebar, tell people to follow you on social media at the end of your blog posts, and promote your Social Media accounts in your email marketing. The more people are aware of your presence on Social Media, the bigger it will be

5.Actively Engage with Your Audience.

Would you keep talking to someone who never returned your messages? Probably not. Users will not want to follow you on Social Media or interact with you if they get nothing in return. That’s why it’s so important to actively engage with your audience on Social Media.

6.Out Source to a Professional Social Media Marketing Expert

If you feel you are too busy doing what you do best in your business then another way is to out source all you Social Media Marketing to professionals who can help. We Can Build Your Business can offer Monthly packages from as littler as £199 per month.

Included within the campaigns are:

  • Posting on your social media channels
  • Creating and sourcing all relevant images
  • Engaging with key influencers and people within the industry
  • Responding back to any questions and queries
  • Arranging competitions and promotions

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

  • Animated Videos From £245.00
  • Social Media Marketing From – £199.00 Per Month

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

6 Tips to Help Build Your #YouTube Presence

Of all the social media channels, #YouTube is one with a massive following. It offers great opportunities to spread your message to wider audiences. If you don’t have a YouTube presence or have created a channel that you simply never use, now is the perfect time to get started.

There are a number different aspects you need to keep in view while setting up and growing your YouTube presence. For that reason

We Can Build Your Business have put together 6 Top Tips that will set you on the right track:

1.Keep Your Goals In View

The very first step to building a solid presence on YouTube is to determine what your ultimate goal is. Focus on what you want to achieve from your presence on the channel. It could be anything from boosting your #Google #rankings and conversions, aiming for featured snippet spots, to reputation management, creating product videos etc. The important thing is that everything you do with your channel needs to be planned with that goal in view.

2.Content Calendar Creation

Careful planning is crucial if you want to succeed in your marketing efforts on #YouTube. Conduct some research on which common #keywords are being used by consumers looking for your service or product. Weave your content around various seasonal events and then plan out what the estimated cost for each piece would be from start to end.

3.Focus On Production

One of the most intimidating and difficult aspects of the process is to get started on the #video production process. This is especially true if you’re working on a tight budget. We Can Build Your Business can offer you a 30 second #animated #video from only £245 as we know your times is so important and should be focused on what you do best! However there are also a number of low-cost animation tools out there such as #iMovie and #Animatron that you can use to create good quality videos.

4.The Peripheral Work Matters

Building a successful YouTube channel involves a number of aspects. Some of the things to focus on include:

  • Tag your video well.
  • Add a catchy title.
  • Include a 300-500 word description.
  • Create a clickable table of contents. This will help viewers skip to the relevant sections of the video. This step can help improve your channel’s view count which means YouTube will consider it to be a high quality upload.
  • Share the video via your other social media pages.
  • Embed the new video into your website.
  • Set auto-play to ‘off’ to ensure your metrics aren’t affected by viewers just passing through and who aren’t interested in watching.
  • Consider investing in some promotion efforts on your social media accounts.

5. Monitor the Video’s Performance

This is a vital aspect of building a successful YouTube presence. You would need to monitor your videos’ performance to find out what worked and what didn’t. Tools such as #Topvisor or YouTube #Analytics are great to conduct this analysis. Use the information to make the changes you need in any new content you upload on the channel.

6. Maximise Your Exposure

Share your You Tube Video with your #TargetAaudience and existing #Customers and utilise all your Social Media platforms. We all have different platforms which work best for our business dependent on what we service or product we offer. For example #B2C and most certainly #Lifestyle and #Leisure then use of #Facebook #Instagram and #Twitter.For B2B then strongly promote on #Linkedin and #BusinessNetworking platforms. Sponsor your posts on the most effective platform for your business to generate many more views, followers and shares. Incentivise your existing customers to follow you and like and share your YouTube Video. Remember existing happy customers are one of our best marketing tools as they love to talk about something they own or feel apart of!

Building a strong presence on YouTube and any other Social Media platform takes time and effort and one of the best ways to get it right is to hire experienced professionals for the job. They will help create engaging and relevant videos with all the right ingredients. Apart from this, they will monitor, analyse and tweak content to help you steadily grow your presence on this channel.

We Can Build Your Business can offer excellent YouTube marketing solutions to help your #SmallBusiness.

TALK TO US TODAY……..

30 Second 2D Animated YouTube Videos From Only -£245

We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Local #PPC Strategy- Making #AdWords Work for Your Business

Many businesses that incorporate a local #PPC strategy often see indifferent results. This is mainly because they are dealing with much smaller audiences and highly competitive #keyphrases and #keywords. This generally results in brands and ads receiving very poor click through rates and a limited volume of traffic or they end up  paying much higher rates to ensure their ad has a #1ranking.

It doesn’t take long for many businesses to eventually decide that PPC maybe just isn’t for them. But the fact is that it’s largely a matter of sharpening some of the details and smoothing the edges of their campaign

Making #AdWords Work

Local business PPC can lend a massive boost to your revenue if you know exactly how to target the ideal local audiences. Here we take a look at how you can make #AdWords work for your Local #PPCstrategy:

  • Single Keyword Ad Groups- Focus on using #SKAGs. They allow you to effectively target smaller audiences and improve the relevance of your copy and ads. Single Keyword Ad Groups also help slice up your AdWords account, providing a higher level of detail. They also improve the #CTR (click through rate) of your advertisements as well as your quality score.

 Include #AdExtensions- Ad extensions help liven up your standard AdWords text ads. They provide your users a larger number of avenues to which they can reach your desired goal conversion. They can help accelerate  your local business PPC efforts. You can use Review Extensions, Call Extensions, and Location Extensions to craft local campaigns that focus on the convenience of your offer and your locality. Ad extensions also help boost your quality score and click through rate.

  • Focus on #Mobile #Optimization– Today, mobile searches account for almost 60% of all internet searches. It means they automatically become potential customers and leads you just can’t ignore. All your pages need to be optimised for mobile and you should also prioritise combining your classic AdWords campaign with PPC for social media such as using #Snapchat #Geofilters, #Instagram, and #Facebook Proximity Ads.
  • Invest a Little More– As mentioned previously, staying competitive in the local market can prove to be more expensive than standard PPC. Your ad spend increases when you want to maintain your market share and need to bid for much more competitive keywords. It means, if you want to boost existing campaigns, you will have to dig a little deeper into your pockets. When you are channelling more money into any campaign, look for ones that have the best #CPA (cost per action) and are generating a larger number of sales.
  • Focus on Local Re-marketing– If you need to conserve your local PPC campaign budget, then re-marketing may prove to be the ideal solution for you. You can include geolocation layers to all your re-marketing audiences and transforming the existing campaigns into local ones. It simply means your ads will be seen only by viewers that are in your specific location and have visited your site in the past.

At the end of the day, your Local Business PPC is about getting your timing right.

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

5 Top Tips to Help New Entrepreneurs With a Business #Start-Up

Starting up your own business can be exciting but it can also be very daunting, providing one of life’s biggest and most difficult learning curves. If you are a first-time #entrepreneur, there will be many things you can learn the easy way and also many other things you will have to learn the hard way. Remember, success is not as simple as you may think and it is certainly not a straight line. Success is actually measured by how many times you can pick yourself up and recover after falling on hard times many times.

Above all else, being a successful entrepreneur depends on your ability to prepare properly and learn from your mistakes.

We Can Build Your Business have put together 5 Top Tips to help new Entrepreneurs with a Business #StartUp.

1. Money is Tight

First and foremost, unless you receive substantial investment, you should expect things to be very tight in terms of cash flow and available profits. Most businesses do not get off to a running start; they must first learn to crawl and then walk before making any serious strides financially.

You certainly must not worry too much if your business isn’t rolling in hard cash straight away. As long as you are financially stable, or have positive and reliable predictions, you should be fine. It won’t hurt to keep your pocket strings tight either. Do not start spending the cash until your bank balance tells you that you can! 

2. Customers Come First

Gaining customers, keeping them happy and ensuring that they return for more of your services is key to running a successful first business venture. Many entrepreneurs may often falsely approach the situation only thinking of their product and their ideas. Remember, it’s not what you think the customer wants, it’s what the customer wants! It’s as simple as that!

Even if you have a fantastic idea, you won’t gain any traction if there are not enough people to support it. It’s an old adage, but a very true one, that the customer is always right.  Listen to your target demographic and take on board what they need from your specific market.

3. Prepare for Plan B……and even Plan C

Ultimately, as an entrepreneur, you need to get used to the idea of plan-A never working! As cynical as that sounds, it is more often the case. As the famous poet Robert Burns once said, “The best laid schemes of mice and men often go awry!” It doesn’t matter how much preparation you put into your campaigns beforehand, your plans never work out the way you expect them to.

This does not mean that you are not going to find success; it simply means that you must learn to become adaptable and unshakeable in your approach to business. Make sure to prepare a plan-B and even a plan-C, just in case.  Nonetheless, you should not lose your ambition and fight if all three of these plans fail to go as expected; you must always be flexible and open to change.

4. Make Time to Socialise

This may sound a little strange, but it’s definitely worth making some time to “socialise.” We don’t mean going down to your local pub with your friends – although this doesn’t hurt every now and then! What we actually mean is networking with other industry experts and market leaders that may be able to take advantage of your product or services.

There are countless breakfast meetings and after-work networking events happening all over the country at any one time of the year. Attending many of these events is often free, but it’s well worth going to the paid seminars too! You never know what partnership you are likely to make in an environment full of likeminded individuals.

5.Perseverance is Vital

On your vast entrepreneurial journey you will be faced with many crossroads and some will provide you with an opportunity to “throw in the towel.” The further you venture into your journey the more crossroads you will meet and therefore more troubles and hardships for you to conquer. Business is never easy and there will be many hurdles to overcome. The key to success is perseverance and refusal to wave the white flag.

It is staggering to think how many people come up with fantastic business ideas every single year, but hardly any of them successfully follow them through. Those that do start a business often give up after a certain time, largely due to financial difficulty. Do not be mistaken, in extremely hard times perhaps the best decision is to step away and possibly close the business. Success is ultimately measured by how you judge these situations and how much dedication you give to your cause!

If you want to know more information on how to grow your business,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

9 Steps to Kick Start Your Business in #2019

As we move forward into another January now is a great time to start thinking about how you can make #2019 one of your best #Business years ever.

However, we appreciate that in such uncertain times with #Brexit fast approaching and the “Deal or No Deal” scenario still unresolved there may be some difficult economic conditions and challenges ahead which may in turn have a grave impact on your #Cashflow. For this reason, #WeCanBuildYourBusiness have put together a nine-point checklist that outlines strategies which you and your business can incorporate to assist with growth and success in the #NewYear.

1.Restore Your Vision of Success

The start of a fresh year should be used as an opportunity to take a close look at your business as it stands and ask the following questions – where are the prospects for growth? What improvements can be made going forward? Explore ways to optimise your current business, or look to create new products or services for your current customers. Identify solid goals and objectives that will help guide your business throughout the year ahead.

2. Get organised & Update Your Administration

Now is the perfect time to get organised and on top of your administration before the year slips away. Creating a filing system for paperwork and invoices can take the headache out of credit management. Make sure to dispose of outdated paperwork and stay on top of sales ledger entries, credit notes and adjustments to prevent cash flow problems from occurring and ensure that your business is capable of achieving growth. If you are not using the #Cloud then it may be a good idea to change to an online accountancy package such as #QuickBooks #Xero #ClearBooks or #FreeAgent. Maybe speak with your accountant as these online tools can save you valuable money and time.

3. Improve Your Customer Relationships

Maintaining a close relationship with your customers will help establish a reliable source of sales revenue and minimise issues with repayments throughout the year ahead. Keep an open level of communication between your business and its customers to ensure that you continue to improve customer service standards.

4.Don’t neglect Credit-Checks

While it can be exciting in the current business environment to receive a new business prospect, it is important to ensure you carry out credit checks on new customers. Credit checks can be done quickly and relatively inexpensively, and will allow you to identify trends in a customer’s repayment behaviour and avoid any payment issues in the future. Circumstances affecting existing customers are constantly changing, so it is also worth regularly reviewing their status.

5.Ensure Invoices are issued promptly

To maintain a healthy business #cashflow in the year ahead, it is vital that invoices are issued in a timely and consistent manner. Research has shown that half of #SMEs are experiencing delays compared to a year ago, therefore invoices that are issued early and are diligently followed up will allow your debtors plenty of notice to pay their receivables, which in turn will improve your cashflow. As stated previously use of a cloud based software will allow you to issue invoices “on the go” as you can download the App to a desired devise.

6.Keep a Watchful Eye on Your Competitors

Keeping track of who your competitors are and what products and services they offer will give you the power to stand out in the crowd. Do your research and keep on top of news and developments within your industry. Take note of any new trends. This knowledge will give you exactly what you need to refine your competitive advantage and achieve growth for your business.

7.Get the Most out of Your Suppliers

Now is a good time to assess your current suppliers and ensure that you are getting maximum value for your money in the market. Research and compare rates and prices from other supplies to ensure that you are minimising your operating expenses. Take particular note of any special deals or discounts on offer and try to negotiate longer credit terms. However, don’t forget that a loyal supplier may prove to be very useful when times get tough, so don’t forget the importance of establishing and maintaining close relationships.

8.Be open to use – Debtor Finance

Cashflow is an essential indicator of the health of your business. Sticking to cashflow budgets and ensuring invoices are paid in a timely fashion is paramount. If your cashflow is limiting your working capital, now might be the right time to look into alternative forms of financing. #DebtorFinance providers can pay up to 80% of outstanding invoices usually within 24 hours and also follow up your debtors for you, helping to take control of your cashflow and boost your working capital.

9.Take time out to Relax and Celebrate Your Achievements

It’s no secret that running a small business can be stressful, and there are many challenges faced across the way. Be sure to take time out of your busy schedule in the year ahead to enjoy and reflect on your successes, as surviving in the current economy is a sign of success in itself. Take a well-earned break to renew your energy and focus for the year ahead. Don’t forget that your employees too are most productive when they feel valued and acknowledged, so reward your team for achieving their objectives with inexpensive staff events during the course of the year.

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

7 Steps to Help you Stay #Positive & Avoid the #JanuaryBlues

As we head into January and all the e festivities of Christmas and New Year are behind us many of us may be drawn in a very low mood or mindset.

The weather is cold, dark and wet and we may struggle to jump out of bed with a smile on our face feeling energised. We turn on our TV’s and radio’s and listen to more doom and gloom going on in the world around us. For many of us going out to work in the morning, feeling good about ourselves and our day ahead may be a far call from the truth.

So how do we get ourselves and feeling strong and #positive and ensure we do not get drawn into those #JanuaryBlues ?

Here are 7 steps to help you:

1 Think Positive

Thinking positive is one of the most important emotions we can feel as everything starts with our minds. Thoughts turn into feelings and then they  turn in actions. If you tell yourself you can’t do something you will most certainly fail where as if you tell yourself you can do it,  you will definitely increase your chances of accomplishing your goal. Keep your mind clear and happy and your thoughts positive as this habit will help bring greater success into your personal and professional life.

TIP : When a negative thought comes into your mind immediately swap it with a positive one. Think of something that makes you feel good, maybe it’s your local football team’s greatest win (for me that was being  at Barcelona watching Manchester United holding up the #EuuropeanCup & most recently #OleGunnarSolskjaer returning to #OldTrafford and turning our team around!)  Or it  maybe the first smile you saw on your child’s face.

2 Focus on the Future

Far too many of us dwell on the past and let this block our vision of the future. If you are caught up in negatives and you cannot stop thinking about something bad that has happened to you or something somebody has said to upset you, it is so very easy to keep playing this bad movie over and over again in your head. At times like this you need to break this bad habit and visualise on good things and what you want your future to be.  It helps if you write down your goals and create a positive vision board. This way you will only focus on the positives and it is far easier to see the good things you want in your life and business.

TIP : Make a list of all the things you want in your life and business and then go online and find them. Print a picture of each item and pin them up on a board in your office or home. If you can look at this vision board at the start of every day it will help you easily imagine yourself owning each item which in turn will make you feel good about yourself.

3 Read and listen to Positive Information.

Another way of creating a positive mind set is by filling it with positive information. There are too many instances when we gather information from the wrong places and we end up being drawn into negative news about the world and this eats into our subconscious. How do we get out of this negative rut? The answer is that we need to be very selective about what we let dominate our minds. Pick up an inspirational book, find a positive article online or listen to an inspirational positive CD. These positive items will all open your mind and encourage, inspire and teach you how to create a positive mindset.

TIP : Put a positive CD in your car, home stereo or in your office. Listen to this for the duration of your car drive or 30 minutes per day in your home or office. You then need to put this positive into what you have planned that day.

4 Plan Ahead.

It is a fact that if we use our time efficiently it will maintain a positive attitude. The best way you can do this is to plan your daily routine and week in advance. Keeping to your daily and weekly action plan will void procrastination taking over and ensure you reach your goals. The habit of planning and focusing on your priorities and important tasks will most certainly help you accomplish more in less time. It will keep your life in check and keep you on the right track towards your goals and help you acknowledge your achievements.

TIP : Each day sit at your desk for ten minutes and map out your next day. Adopting this exercise can save you two hours the next day.

5 Get around Positive People

Stay away from pessimistic negative people, negative people can draw the energy and drive from within you so instead surround yourself with happy positive people. Being around like minded forward thinking positive people will help you enormously and keep your energy levels on track.

TIP : Think about someone that you greatly respect and whom has the positive traits that you want to posses yourself. Try to meet up with that person regularly, if you do you will find that their positive attitude will become part of you.

6 Be Grateful

Take some time every day to be grateful and thankful for what you have in your life right now and restrain from focusing on the things you don’t have. Being grateful for what you actually have will encourage positivity. This is one of the best ways to turn negative thinking into a positive straight away.

TIP : Write down ten things you are grateful for and read them over at least ten times every day.

7 Exercise More

Regular exercise will always help improve your mood and make you feel much better about yourself. A Healthy body encourages a healthy mind and it will keep depression and stress at bay. When you feel better about yourself, it encourages confidence and well being which will help you in your personal and professional challenges.

TIP : Either hit the treadmill, go swimming  or go for a 30 minute brisk walk outside. Ensuring that regular exercise is part of your daily or weekly routine will help create and maintain positive thinking.

Remember….It is you and only you who can create a positive lifestyle for yourself and others. Following these Steps can bring you closer to the success and happiness you desire in both your personal and business endeavours.

We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

4 Easy but Powerful Ways to #Snowball Your #Christmas Sales

With only a week to go until #Christmas, many of us are frantically rushing round  trying to finish our #ChristmasShopping on the #HighStreet and #Online. Many retailers have massive sales during the holidays where shoppers can benefit from huge savings.

Online shopping has become more popular than ever before but with such a large number of e-commerce sites, it is difficult for just one to stand out and a new website campaign to increase sales can take months to have an effect on customers.

So We Can Build Your Business look at a few easy ways to #Snowball your sales this #Christmas:

  1. Keyword Research Based On Seasons

Keywords are the foundation of #SEO and other forms of digital marketing, and this aspect is constantly evolving. Typically, keywords that have high traffic change during Christmas time. Use an online tool to do keyword research on holiday-related keywords that have high traffic. Make sure that the content crafted is based on the seasonal keywords & maintain a density of 1-2%. This ensures that #Google will select the keywords on your website and get you a higher ranking on search results.

  1. #Christmas Related #Blogs

Other than product descriptions and content, it is important to have a creative Christmas-based blog that highlights your products and brand. Blogs keep the website updated and helps in your SEO efforts too. It also gives you the option to build internal links increasing the click-through rate. Blogs are necessary to boost online sales. During the holidays, they can be used to boost customer engagement, your brand image, and create a greater social impact as well.

  1. Keep Your Website Mobile Friendly 

It is crucial for your website to function on both computers and mobile devices as many customers Christmas-shop via their mobiles. It is much more convenient as all it requires is a few taps on the keypad, on the go.

  1. Shine the Spotlight on Snippets

Today, 99% of all featured snippets show up in the top-10 ranking on Google search results. Customers will be a lot more inclined to click on your website if your brand is featured on a snippet. It helps increase your online presence and boosts traffic. Even though getting a snippet can get competitive, it will increase your web traffic during Christmas time.

To have a successful e-commerce website, long-term planning is crucial. It has to be planned months in advance before Christmas, and the increase in competition isn’t making it any easier. However, you can follow these strategies even closer to the holiday season as they can still have a massive impact on your sales and profitability.

If you want to know more about the role of audio and video in branding,please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Are You Ready? Is Your Business Prepared for the #Christmas Holiday Period?

The run up to the #Christmas #Holiday period can be extremely busy for many businesses. To ensure you are fully prepared and ready for the festive season, here are a few tips to make the most of the end-of-the-year sales for your #Business :

  1. Incentivise & Motivate Your Staff

Making your staff work additional man-hours for free is hopefully something you do not typically follow. It is far better to get your staff fully motivated by offering them overtime or additional incentives as this will most certainly prove to be more effective:

  • Consider a bonus incentive or overtime.
  • Offer them additional time off after the holidays are over
  1. Keep Your Business Organised

Organising everything well can help keep your business running smoothly even during the busy holiday season. Here are a few things you can do to stay organised:

  • Make sure you have ordered in advance all the additional products, services  and supplies you require to keep your business running smoothly over the holiday period.
  • Track your shipping and inventory by incorporating online tools
  • Keep your #SocialMedia marketing campaigns on track and up to date. Add Christmas -related Posts. These posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Christmas gift ideas”, “Christmas decor ideas”, “Christmas games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.
  • Make sure you have planned your staffing rota’s correctly in advance and that you have all the  man power you require and your staff are happy.
  • Hire additional staff if you have the budget
  1. Review Your Policies

Review all business policies like returns and shipping. Many businesses have a Free Shipping Day during the season. This can help attract new customers, but ensure the logistics are in place so that the entire process runs smoothly.

  1. Create a Well Designed Marketing Strategy

Creating a strategy for this time of the year will prove to be beneficial. Being creative is extremely crucial. For example, it is a nice touch to send out a personalised note to all existing customers wishing them a #HappyChristmas  & #NewYear with maybe a free samples of one of your products or services. This will most certainly  send a huge message out to your  that you appreciate them and very much value their business.

  1. Offer Discounts and Incentives.

This is an excellent time to get your customers excited with offers and promotions- this proves to be a great marketing tool. Create a customer list and send them incentives like loyalty discounts or exclusive deals.

  1. Create a Marketing Strategy Based On #Content on #SEO 

Research keywords that were previously used and keep a track of your SEO. Make sure that the content you post informs customers and also ties into the holidays. Send out your content via email marketing campaigns. Engaging with your customers at this time is extremely important to get them excited about the holidays.

  1. Keep Your Website Updated

The #Christmas holiday period is the perfect time to have upgraded your website as we know in today’s retail climate many customers prefer to shop online . If you have have had your website updated then you can benefit from 24 hour sales and your business is capable of handling a larger number of customers.  A few things to focus on are:

  • Get Your Website running e-commerce 
  • Get rid of any bugs with your website which will help it perform smoother
  • Double check & troubleshoot payment processing
  • Include information about the holidays during the update, and include all new policies like shipping, special pricing and returns

If you require any more help or assistance please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

 

TALK TO US TODAY

 

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

 

 

Off-Page #SEO Strategies to Build Your #Online Reputation

There are a number of different SEO strategies that businesses adopt to expand their reach and build their online reputation, and off-page #SEO is one of them.

What exactly is Off-Page SEO?

Off-page SEO techniques are used to #optimise the reach of your brand, products and services using links, relationships and content to create an excellent experience for prospects. This typically results in a gradual rise in traffic to your business website, positive business reviews, conversions and higher search rankings.

#WeCanBuildYourBusiness recommend use of the following strategies to improve your #onlinereputation

1.Build Communities on #SocialNetworking Sites

This is also referred to as online reputation management and is one of the first things to do when building your online presence. Register and create accounts on various popular social networking such as Facebook, LinkedIn, MySpace etc. This will help you extend your network online, promote your website and company and build a solid online presence.

2.#Blogging

Creating a company blog is one of the most effective ways of promoting your business. Make sure the content you post is unique, informative, engaging and provides value to your readers and prospects. It’s important to add new, product or service-related content to the blog on a regular basis. Promote your blog in various blog search engines and blog directories. If you feel you don’t have the time or writing skills to write a blog, hire the services of a professional blog writer to handle this job for you.

3.#Forum Postings

Create an online discussion board or forum for your business where you can share topics and start discussions. You can reply to a thread or post a new one in any other product /service related forums that already exist. Look for forums that permit links in your signature that search engines will be able to crawl.

4.#SearchEngine Submission

Submit your business website to all the popular search engines such as #Google#MSN#Yahoo#Alltheweb#Altavista#Alexa#Excite#Lycos and more, to get listed at no charge. 

5.Directory Submission

A number of people will tell you that directory submission is defunct, but the fact is that it’s alive and kicking. What matters is that you choose directories effectively and opt for the right category for submission. You won’t get quick results, but it’s worth the effort in the long run. Submit your website to leading directories like Yahoo Directory, #DMOZ#ZoomInfo, #Pegasus#OneMission, etc.

These are just some of the off-page SEO strategies that will help your business get a solid footing online. You can also use techniques such as link baiting, link exchange, cross-linking, photo sharing, video promotions, posting business reviews, local listings and Yellow Pages and article submission. Follow up on these strategies with consistency as this will help your business build a strong online reputation.

If you want to know more about Off-Page #SEO, please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Are #Hashtags still Relevant & Powerful on Social Media in 2018?

 

Today most businesses use Social Media Platforms as a way of communicating with their target audience and the outside world to promote their Brand and increase Sales. Unfortunately we see that many businesses may not know how to use Social Media platforms to their full potential. One simple aspect that business owners have a hard time mastering is the #hashtag, a simple, yet powerful tool, that can help drive new leads…..

So, we ask the question:

Are #Hashtags still relevant on Social Media Platforms in 2018?

While the answer is still yes, we would just like to point out that business owners must first learn how to use them strategically and in moderation.

We Can Build Your Business have put to together some useful tips and information on using #Hashtags in 2018

 

  1. What are Hashtags and Why are they Important?

Quite simply hashtags are a word or combination of words placed after the Hash sign (#) that are used frequently throughout social media posts in order to connect with a topic. Hashtags can sometimes be best understood by relating them to categories of social media content. They work by allowing users to search for content related to a specific topic or theme category, organised by related hashtags. Sometimes it helps to think of hashtags like a search engine for social media content.

 

  1. How to benefit from the use Hashtags effectively on Social Media

Businesses using Social Media can benefit by tracking specific hashtags related to their industry and targeting audiences based off of the types of hashtags they are using. Hashtags can also help to create online communities and meaningful conversations centred around local events, breaking news, and trending topics. Hashtags allow businesses to both track and take part in these conversations.

Hashtags can also have a positive impact a business’s social KPIs (Key Performance Indicators). It is important to understand that most businesses use hashtags in order to boost engagement (increase the number of likes and comments on posts). Posts that do not use them will have limited engagement in comparison.  There are also other great opportunities for businesses when using hashtags.

For example, if your business has a stand in a local Business Exhibition or Trade Show, check to see if the Trade Show is using an official event hashtag. If there is an event hashtag, why not use it to attract more people to your booth? You could send out a #Tweet using the event hashtag which could be used to drive more foot traffic to your stand.

 

  1. How Do We Use Hashtags Strategically and in Moderation?

The strategic aspect of using hashtags comes from several different variables that must first be considered. When deciding on which hashtags to use, ask the following questions:

  • Who is my target audience?
  • Where is my business located?
  • Where is my target audience located?
  • Which social media networks am I using?
  • What are my overall objectives with social media?
  • What KPI’s am I using to measure my social media objectives?

Tip: Take a look at what types of hashtags are being used by competitors and key industry influencers.

 

  1. Which Social Media Platforms should we use?

Hashtags can be used on many different social media networks; however, in our experience, they work best on both Instagram and Twitter (and more recently Linkedin.) This is because they are used far more frequently on these social networks when compared to other popular networks such as Facebook. Both Instagram and Twitter hashtags are great for consolidating similar content and creating online conversations.

 

  1. Should the Same Hashtags be used on every Post?

With the exception of branded hashtags, using the same hashtags on every social media post is lazy and ineffective in 2018. With Instagram’s 2018 algorithm update, copying and pasting the same hashtags on every post could be seen as spam and may negatively impact a post’s visibility. When applicable, it is important to switch up the use of hashtags to ensure that they are specific and relevant to the content in each post.

 

  1. How many Hashtags should be used per Social Media Post?

There is no magic number for how many hashtags one should use per social media post; however, it is important to make sure that hashtags are unique to each post and the target audience. On Twitter, we would recommend using 1-2 hashtags per Tweet. On Instagram, we would suggest somewhere between 5-15, although Instagram does allow up to 30 hashtags in a single post.

 

Summary – Top Tips for using Hashtags on Your Social Media Posts

To ensure that Social Media posts do not appear “spammy” or attract the wrong audience, follow our social media hashtag tips below.

Tip 1 – Use Hashtags in moderation

Hashtags should be used in moderation. Do not spam a post with 30 hashtags if they are irrelevant and do not use hashtags on a post for no reason. With hashtags, it is all about quality over quantity. As a general rule of thumb, less is more.

Tip 2 – Create a Branded Hashtag

Implementing a branded hashtag can create an online community that allows businesses to easily track user content connected to a brand. When creating a branded hashtag, remember to keep it unique so that it doesn’t attract irrelevant content.

Tip 3 . Capitalise Your Hashtags

When compiling hashtags for a particular social media post, it’s a good idea to capitalise the first letter of each word in the hashtag, especially if it is a phrase. This increases the hashtag’s readability and decreases the chance of it being misinterpreted.

Tip 4. Choose Your Hashtags Carefully

With hashtags, quality control is important as you do not want them to have a negative impact. Read your hashtag out aloud and get opinions from your colleagues. Some Hashtags may have an unintentional alternative connotation so you must be very careful with your choices.

Use of  Social Media Platforms can help create a stronger brand identity, some business owners have a hard time knowing which platforms will work best for them.

Here at We Can Build Your Business we know every business is unique and we take the time to look and appraise every business individually to ensure we drive your campaigns forward successfully to obtain the best results.

If you want to know more information how to get the most out of Social Media Marketing,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

#SEO – Is Your Website Fully Optimised and up to Date with #Google?

Ever wondered why your  #Website  isn’t ranking in the top 10 on #Google and other #SearchEngines?

 

You’ve got a great website but still not ranking – discover why

Many business owners are totally baffled and unsure with conflicting opinions on #SEO and what is actually required to get your website fully optimised both creatively and technically on all the major search engines.

 

There are lots of very attractive websites, but they may not get much traffic or online business. So what is the point of paying lots of money for your branding and website if it is not performing how it should be? The answer is to ensure you have good #optimisation using effective search engine optimisation techniques.

 

Many business owners expect their website designers to optimise their #websites and are surprised when we tell them differently.  #Design and #SEO are separate services and for this reason we find so many websites  that are not fully optimised and therefore losing out on gaining more visitors and in turn extra revenue.

 

Today, the majority of consumers (more than 70%) search online for products and services using an online search engines. (In 2018 the majority of these searches are requested from our mobile phones.)

 

Who do we trust? -We are constantly surprised and disappointed to hear how many #SEO companies can take advantage of enthusiastic young companies with fancy terms and false promises. Charging extremely high fees and not delivering the required results.

 

For this reason We Can Build Your Business have teamed up with a trusted SEO partner and we are able to offer a thorough and in depth SEO audit of your website and make genuine recommendations of how to improve your ranking and visibility online.

 

We can make a substantial difference to getting your website fully optimised and in turn receiving many more #Visitors and #Sales.

 

Our manually created SEO Audit includes essential information for success including :

 

1.Technical Performance – We conduct a thorough health check on all areas of technical performance and make recommendations to fix all the problems we find.

 

2.Keyword Research – We check all areas of keyword density metrics and ranking factors. We can inform you of how Google reads your website and how it is listed with your keyword phrases. We identify which keyword you need to implement and compile a strategy to improve your ranking.

 

3.Website Issues – We address all the issues we find to ensure full engine compatibility and indexing capabilities. We look at:

  • Open graph
  • Structured Data Mark Up / Schema
  • Mobile responsiveness
  • Sitemaps
  • Content Strategy

 

4.Link Analysis – a full review of your backlink profile and your website’s “domain authority”, providing simple to follow instructions on how to gain more links without the expense.

 

5.Mobile SEO – with strict penalties introduced by Google, it is essential for ranking that your site is fully mobile friendly in speed and responsiveness.

 

6.Summary – We summarise all the information we have identified and structure a disciplined strategy to ensure that your website is enhanced, fully optimised, totally up to date and more importantly visible online.

 

Each #SEOAudit is as unique as your company’s website, hand-compiled to highlight your website’s issues and how to resolve them to ensure greater.

If you want to know more information on how optimise your website fully with #Google,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

 

#HolidaysAreComing- How to Boost #Sales & Bring in More Customers at #Christmas

Business owners can use a number of sales strategies and techniques to bring in more customers and increase their sales during the #Christmas #Holidays as customers are  in a positive #FestiveMood and more willing to spend money. Many of them are  actively looking for #deals and #discounts so it’s a good idea to start implementing them during the #HolidaySeason. At #We can Build Your Business, we recommend the following strategies:

1.Send #Christmas Messages, Gift Cards and Discount Codes to Customers

Send emails with special festive messages, gift cards or discount codes to customers immediately before the #holiday period starts and make sure the code is only valid for a limited amount of time. This creates a sense of urgency and compels customers to make a purchase in order to avail of the discount. This is a tried and tested way to get more customers and increase sales.

2.Add #Christmas & #Festive Decor

#ChristmasDecor invokes the #FestiveSpirit and has an impact on the customer’s decision to purchase. A festive  #Winter storefront or #homepage will put them in a good mood and compel them to make a purchase. You don’t need to revamp the entire front of the store or website because that can be very expensive and have an impact on your revenue. Just alter the visible but flexible elements to give it a festive twist. The #ChristmasHoliday period is a special time and your clients want to feel you are this when they purchase from you. We recommend the options mentioned below:

  • Adding a pop-up banner for #Christmas & Offers on the landing page.
  • Altering the picture on the homepage banner or slider.
  • Changing the CTA according to the #Holiday theme

3.Add Christmas -related Blog Posts

These blog posts will bring in a considerable amount of traffic. Look for commonly asked questions and provide answers to them. “Christmas gift ideas”, “Christmas decor ideas”, “Christmas games”, etc. are popular searches around this time and creating blog posts and content based on that can help you get more traffic to the store. Blog posts have enduring value so you can update them and re-post them the following year and still bring in traffic so it’s a good idea to spend some time and create good content.

  1. Be active on # Social Media

Social Media  is a great platform to engage and entertain customers. Business owners can comment on posts, alter their profile name to something Christmas-related, and start contests and quizzes. For example, you could ask customers to post pictures of them in their #ChristmasJumpers customising with a hashtag related to your business and offer a reward to the best.  This way you have a potentially trending hashtag and a lot of user-generated content to help with #SEO.

If you want to know more about #ChristmasMarketing, please do not hesitate to contact us. We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Increase Sales & Grow Your Business With More #Referrals

#Referrals are one of the best ways to help you increase sales and grow your business quickly and the source of many new business referrals come from happy clients. You can’t gain a new and better quality lead than one who has been sent your way by a strong #referral. 

 

Many people will ask … “How can I do this? “

 

We Can Build Your Business – have put together 4 Top Tips to help you.

 

1.Keep asking for referrals 

Yes, it seems like a simple statement but many times business owners forget to ask for referrals. The best time to ask for referrals is when you are in the process of delivering a high standard service and regularly after when you have their full trust and attention.  You must describe to them what sort of referral you are looking for so then the clients will immediately come up with someone and hopefully ask them straight away also.

Don’t be shy, either – it won’t make you sound desperate. You deliver a great service to your customers so why wouldn’t you want more people to hear about you. You should be proud for ask for more clients.

2.Offer a referral incentives to clients

Offering an incentive to anyone who sends leads to your business is a huge plus. It will simply motivate the clients to share your information with more and more people, bearing in mind you need to keep the description of what sort of referrals you are looking for and also give them full details of  the incentives you can offer will make them more likely to share it.  Make sure you send constant reminders of the incentives you can offer and also the type of new clients you are looking for.

3. Say “thank you” and update them

No matter what, you must always keep the  clients who have passed on new referrals to you, up to date on what happened with the new lead that they’ve passed on to you. Be mindful that from their point of view there is nothing worse than passing on  someones details but then not knowing whether you ended up helping them or not. So you must acknowledge the fact that they helped you out. You must reward the referrer with continual recognition – always say “thank you”.  

Keep everyone up to date; you may not be able to share every detail being that it may be confidential but you can show continuous #gratitude as it will help you out when you are looking for more leads to follow.

4. Write letters or send emails to your clients – keep them up to date with what you are doing

It is always  best to send information out to all your clients informing them on any new or important things going on in your business and what type of people you are looking to work with. Request that they keep you in mind or if they know anyone that may be suitable and also let them know that you will arrange a catch up call in the near future.

At the point when you do call they will be more engaged in your business. Ensure that the letters or emails you send out have a personal touch rather than just being another typical sales ploy.

People are always happy to support you so let them.

 

If you want to know more information on how to grow your business,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

 

TALK TO US TODAY

e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

www.wecanbuildyourbusiness.com

Two key Ways to Communicate Your #Professional #Expertise

Expert (adj) highly practised and skilful, or well informed, on a subject – (n) a person who is expert in a subject; (attrib.) of or being an expert.  #OxfordEnglishDictionary

The Oxford English Dictionary defines an #expert as a person highly practised and skilful or well informed on a subject.

But while you may have these attributes, proving it to people who do not know you is another matter.
Fortunately, there are two distinctive #PR and #communications routes at our disposal to highlight exactly why you have earned the right to be described as an expert in your niche sector.

First, there is traditional ‘indirect’ press and PR activity route, the ‘nuts and bolts’ of our industry.
Here you’re seeking third party endorsement via print, broadcast and online media. This can be achieved numerous ways to do this – including news stories, contributions to a sector-specific features, bylined articles or expertise columns. A regular flow of press releases to trade and business publications and ongoing contact with editors and journalists, who write about your niche sector, are also essential to position you as a thought-leader or expert.

What do you want to contribute to these journalists and editors?

The answer is simple.

Anything that forms part of a compelling narrative to position you as an expert.

Stories about contract wins, awards, accreditations, cases studies showing innovation, partnerships with like-minded experts, training and upskills initiatives – everything and anything that improves the way you do things in your niche sector.

Second, there is the direct or social media approach, where you populate your own online media platforms to show and share your expertise with the people you want to influence (such as a business website and blog and social media channels like LinkedIn, Twitter, Facebook and here at Manchester Professionals).

Your choice of content could range from your website’s own blogs and guest blogs on other sites to ‘how to’ ebooks, podcasts and video that show your peers that you have the knowledge, expertise and experience they need to help make their own #businesses more successful.

However, this #content should not be written like a newspaper advertisement or a television commercial saying how good you are.

Rather the approach should be the same as telling as story.

You should have a beginning (identifying the common problems your expertise can solve). A middle (how your expertise is going to solve the problem). And an end (the benefits of your experience as seen by the end user).

And when you’re creating or developing content with your team, always focus on engaging with your audience and winning their empathy.

Robert McKee, the award-winning author of #STORY, the screenwriter’s #bible, says the emotional involvement of audience depends upon authenticity and empathy: we must believe.  This principle equally applies to writing copy to position yourself as expert as it does to drafting a screenplay.

This method, unlike using traditional media, also means you need to build your own audience (or list) and generate plenty of inbound traffic.

However, they work best when are they employed together as part of your overall marketing communications strategy.

Author : Andrew Field #AFC

Marketing & PR Consultant – Manchester

 

If you require any assistance in #Marketing or #PR ……

Talk to us ODAY…..#WeCanBuildYourBusiness small business support in #Manchester  can offer solid advice to help small businesses grow confidently. We have a team of dedicated professionals who can help you.

E. hello@wecanbuildyourbusiness.com

T. 0330 133 0092

www.wecanbuildyourbusiness.com

How to Generate More Sales on #GuyFawkesNight2018

In this competitive world, it’s important to take advantage of every possible opportunity to market and promote your business. November 5th is Guy Fawkes Day or Bonfire day. It’s an excellent excuse to introduce new strategies and draw more customers to your store. People are in a celebratory mood during Guy Fawkes Night, which can make their purchase decision quicker and easier. At #WeCanBuildYour Business, we recommend the strategies listed below:

1.Run a contest on #SocialMedia

This is one of the best ways to get people excited and enthusiastic about Guy Fawkes Day. As it falls on a weekend, people will have some time on their hands to engage in social media contests and enjoy themselves. You can run a treasure hunt, ask your followers to upload content, and offer small rewards. If the game is interesting and engaging enough, it’ll draw the audience and their connections to your social media platforms and increase sales.

2.Post #Content

#GuyFawkesDay related content will bring in traffic, especially if you post a few days before the 5th. Look for topics that fit into the theme of the day and still connect with the business. For example, if a store that sells cameras, you can post a blog providing tips on how to capture the image of bonfires in low light conditions. Business owners can also provide safety tips if they can’t find content that fits into the theme and still connects with their business. Try to post something unique, informative, or entertaining. A hilarious story of a personal incident that occurred during Guy Fawkes Day can also attract an audience and help you establish a connection with them.

3.Hold an event in your Store 

If you have a traditional brick and mortar business, you can hold a contest or event in your store to draw more foot traffic. While discounts and gifts are appealing, modern customers value experiences more and would love to participate in events and games. These require some time, effort, and planning to organise, but they have a big impact on sales and can work to improve the reputation of your business as well.

You can also encourage your employees to post pictures and content related to the event on their personal social media handles with the right hashtags. This will continue to generate interest even after Guy Fawkes Day is done and make prospective customers curious about what you’ll do next year.

4. Offer discounts

This is an old-school way to attract attention and bring more customers to the store. As this event lasts only for a day, a discount coupon that’s valid only for the 5th can motivate people to make a purchase quickly in order to take advantage of it.

If you want to know more about how to attract more customers and boost sales , please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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#HappyHalloween 2018

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Wishing Everyone a #HappyHalloween

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5 #VideoMarketing Tips To Skyrocket Your Traffic And #Conversions

Every business owner wants to ensure their website gets a good volume of traffic and greater conversions. The one way to ensure this happens is to have a solid video marketing plan in place. Most people don’t have experience in this aspect of digital marketing, and it’s best to hire professionals for the job.

But as a business owner, it’s also important to be aware of what’s involved in video marketing and how to get the best results.

Here are 5 #VideoMarketing tips that will significantly boost your website traffic and conversions. Before we take a look at what these are, let’s understand what video marketing is. 

About Video Marketing

In this type of marketing, you record and post videos that will help you get closer to your business goals. While videos are synonymous with YouTube, they can be used just about anywhere to boost the popularity of your business. They are the perfect way to add uniqueness and the interest quotient to your posts on #SocialMedia platforms such as #Facebook, #Instagram, #Snapchat and #Twitteretc. Not only will this increase the number of qualified leads you get, but you will notice it helps significantly increase brand awareness too.

Focus on Creating the Right Strategy

While posting interesting videos on various platforms is an effective way to market your #Business and #Brand, doing this without a solid marketing strategy will only have the opposite effect. These are the 5 steps to follow when you are crafting a video marketing strategy:

  1. Brand Evaluation- Look at your brand carefully and make note of what your  #USP is and what you value as a credible business. The video content you create needs to reflect these values as well as the services or products you offer. When you are focused on these aspects, you will find it much easier to design content around them.
  1. Know Your Audience- It’s important that you create buyer personas and know exactly where your audiences are. Prioritise posting your video content on platforms that your existing and potential customers frequent.
  1. Check What Your Competition Is Doing– You need to keep an eye on what your competition is doing. Regularly check which topics they are posting content about, the keywords they are ranking for (by using tools such as SEMRush). Then ascertain whether similar information will be suited for and appreciated by your visitors and customers.
  1. The Concept of a Video #UVP– This involves creating a detailed outline which clearly defines what’s unique about you and your content. The factors to take into account in this stage are the tone and style, the topics your videos will cover and the mediums you will use to get your content to your audiences.
  1. Create the plan– This is the final step of the process. In this stage you plan how you will use your video content at every step of the buyer’s journey throughout the sales funnel, to improve conversions.

If you want to know more about  our powerful effective video marketing services,  please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

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Why #VideoMarketing is the Future in 2018

#VideoMarketing  is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Let’s have a look at the reasons WHY?

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Here are some video marketing stats provided by Wyzowl “The Sate of Video Marketing 2018 Report.”:

  • 81% of businesses use video as a marketing tool (63% increase from 2017).
  • 85% of people say they’d like to see more video from brands in 2018
  • 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017).
  • 95% of people have watched a video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Here’s why you need to start video marketing: 

7 Benefits from Video Marketing in 2018 

Impacts Conversions and Sales

Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t.

Boosts Buying Behaviour

Video content gives brands and users to demonstrate the usage of products and services. No doubt, videos are frequently used for explaining how to use a product or for reviewing a certain product or service for other users to see. E-commerce giants like Amazon and Nykaa are leveraging video and using it to market their product. When you see somebody use or review a product through a video, it makes you feel more involved and connected to the brand. This influences your buying behavior and boosts sales for brands and businesses. For example, a short video released by a makeup brand like Nykaa explaining how to use particular product makes its viewers feel like they know how to use the product and exactly how it will work for them. Sharing video content is a great way to build rapport and trust with your target audience.

Perfect Social Media Post

The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works!

Visitors Spend More Time

Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable.

Videos are Attractive

If you were given two pieces of content, a blog and a video, which one are you more likely to consume? Our guess is the video! Visuals have always been more attractive than written content. A website or social media page that contains more visuals than text is likely to get more attention than one with only text. While big brands and businesses have already shifted to video content, smaller businesses are slowly adapting to video trends for marketing and online promotion. The attention span and preference of users is compelling brands and businesses to switch to video marketing for their business. Millions of videos are added to the internet on a daily basis, and we’re going to witness a surge in video content in 2018.

Bounce Rate

Businesses have taken to videos as a solution for a high bounce rate. Earlier, users would visit websites and exit rapidly thanks to non-engaging content on websites or landing pages. However, with the rise in video content as the most engaging form of content out there, brand and businesses have started using video on their website’s homepage or landing pages. How does this make a difference? Visitors who visit these landing pages are now forced to spend more time on these pages because they want to watch the video. It’s a successful way to decrease the bounce rate on your website while grabbing the attention of the visitor. This reflects the effectiveness of video marketing. Websites with videos rank fairly well on search engines and this, in turn, helps in increasing website traffic.

Best ROI

When we talk about marketing, video marketing gets the maximum return on investment. Visuals are always attractive and help keep a customer engaged. Statistics reveal that the average user spends 88% more time on a website that has a video. It is expected to receive better responses from customers on videos as compared to a written content.

it therefore has to be said that all Marketers and SME’s who want to excel in the marketing domain are utilizing videos for maximum impact and output. In turn, they are generating more leads and sales.

 

Finally ………. Video marketing is taking off this marketing season and social media and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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4 Top Tips to Help #Start-Ups Boost Sales

Every #Start-Up #Business needs a steady flow of sales to keep it afloat in the early crucial stages to ensure ultimate survival. If you feel that things are not going exactly going as you planned and your sales are struggling then here are 4 important steps to take to boost your sales

1.Prioritise You #LeadGeneration

You need to ensure that your sales pipeline is being fed by lots of leads. Easier said than done you may be saying but it is imperative that you don’t take your eye off the ball in such an important stage. If your pipeline is full then the sales are bound to happen.

Leads can be generated from multiple avenues both online and offline, but as your marketing budget will either be very slim or virtually non- existent hen let us look firstly at the most cost effective.

Simple things like referrals from family and friends are certainly going to be invaluable to you in the early stages as a referral from a trusted party is like a golden handshake and these referrals usually result in very high conversion rates.

Another tried and tested method of growing your leads, is the good old fashioned way of picking up the phone and “cold calling. “ I know this method may hold a bit of a stigma but as a new business you cannot rest on your laurels. Being pro-active and reaching out to your target audience in a polite friendly manner is a cost effective way of generating new leads. It also helps if you can offer them an incentive to engage with you as most people cannot resist offers or discounts.   As I said this method has been tried and tested by sales people for years and it can fill your pipeline with lots of potential buyers.

If you have a marketing budget, lead generation through online paid advertisements can also attract more visitors to your website and give you an immediate reach, allowing you to appear higher up in popular search engines. Paid ads are easy to set up but can become difficult to master and with pay per click, if you’re receiving a lot of irrelevant clicks, it can quickly become quite costly. I would suggest that you keep a regular keen eye on the dashboard of each paid ad monitoring and controlling your spend and the amount of clicks you are receiving.

2. #Upsell and #Crosssell Current Customers.

It’s not always about seeking new business. It’s worth looking at your current customers and seeing whether it would be beneficial for them to upgrade their current product, or if another service you provide could help them further. Be genuine and reach out to them with the intention and interest of helping the customer achieve success.
Current customers can be fantastic prospects to upsell/cross sell because at this point, you’ve already built a relationship with them and they trust your product. Demonstrate how you are in service to your customers and why you are someone they should trust and value in return for their business; that you ultimately have shared goals from any upsell or cross-sell recommendation

3.#SocialMediaMarketing

Social media is an excellent marketing tool. It can help build brand visibility, draw more customers, encourage people to make purchases, and help you stay connected with your target audience. If you have an interesting and active social media presence, you will have a consistent customer base that can provide steady profits. Pick appropriate channels that fit your business, create relevant content, effectively schedule appropriately and build your audience through consistent and engaging posts.
Picking the right platform is also crucial in increasing your audience reach. Find out which social channel would connect you to as many customers as possible and invest your time growing your brand there.

The bigger your audience, the more potential buyers you’ll have and the more engaging your posts are, the higher the chance your content is shared, furthermore expanding your exposure

4. #VideoMarketing

Video Marketing is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing  for small local businesses or brands  which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Finally ………. #VideoMarketing is taking off this marketing season and #SocialMedia and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about how to attract more customers and boost sales , please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

Custom Website Design From £199

Video Marketing From only £245

Content Writing From £45 Per Article

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Top Tips on How to Get Better Reviews

Reviews have a major influence over your business and can have a direct impact on your sales. According to a survey conducted by BrightLocal, 88% of customers trust online reviews as much as they trust personal recommendations.

Only 12% of customers do not read reviews before they purchase products so it is very important to get more reviews to increase your sales revenue. Unfortunately, that’s easier said than done. At We Can Build Your Business, we have worked with many clients to help them increase the number of reviews in a natural and honest manner and we have some tips that can help you.

Amp Up Customer Service 

Customers will be naturally inclined to give you great reviews if you offer them excellent service. People naturally want to share great experiences and boast about discovering hidden gems so if you please them enough, they will in turn leave you great reviews on your social media platforms.

Improving your customer service won’t just get you good reviews, but it will also improve your reputation and help you build trust with your clients. That’s one of the reasons why people love companies like Amazon and Zappos. Give your customers something to talk about and go above and beyond when it comes to service, and if you do this you will collect a large number of great reviews.

Give them Access 

Customers will not leave reviews if it’s not convenient for them to do so. You should set up profiles on as many platforms as possible to give them quick access. So you should have profiles in Yelp, Google+, Yellow Pages, and other such local directories. It’s also a good idea to have social media business pages on Twitter, Facebook, Instagram, etc. People may  go out of their way to search for your public profiles to leave bad reviews, but they will not put in the the same amount of effort for good reviews; so it’s important to give them easy access.

Negative Reviews Aren’t Your Enemy 

While people like businesses with five stars and glowing reviews, believe it or not, they may not trust your company if you do not have a few disappointed customers. Most business owners do not realise that negative reviews are a great opportunity to showcase their customer service and build trust. Customers do not expect you to be infallible, but they will expect you to listen and respond to their complaints. If you resolve their problem quickly and efficiently, they will in many cases want to leave a positive review after a negative one, which is actually has far more impact.

Let Them Know Reviews Help 

It is not considered bad taste to ask for or actively solicit reviews, but you can let your customers know that they help. One of the best ways to do this  is to thank them publicly. For example, you can post a special thank you note on your website if your business gets 100 good reviews on Yelp and explain how much of an impact they had on your revenue and success. Customers who are pleased with your service and support you will take that into consideration and will be more inclined to offer you great reviews voluntarily.

If you want to know more about online reviews and marketing , please do not hesitate to contact us. We Can Build Your Business  #smallbusinesssupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success!

TALK TO US TODAY.

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

3 Ways to Make Your #Blog Posts Go #Viral

We all at some point or the other, have heard about online ‘viral’ content. It’s something that every #blogger dreams of, yet it isn’t an easy task to achieve this. So what exactly does it mean when we say something has gone viral? And what makes a blog go #viral?

Here we look 3 ways to make your blog posts go viral. 

#ViralBlogPost- What Is It?

A viral blog post is one that’s shared by thousands if not millions of people. Social media use is on the rise, which means there is definite potential for different types of content to go viral. Videos and photos are more likely to go viral and incorporating these into your blog post is one way to set it on the path to popularity. Viral content on #YouTube and #Facebook can get literally millions of hits and it also helps you get a greater number of #backlinks, giving your blog the vast exposure it needs.

Key Components of a Viral Blog Post

In order to be viral, blog posts need to strike the right chord with a large number of people. Most viral content could be any one or a combination of these aspects:

  • Controversial
  • Unique and useful
  • Trendy topic
  • Humorous

It isn’t possible for a blog post to have all of these ingredients. However, your post would need at least one or maybe two of them to become viral. 

How to Create Viral Content

Most bloggers wonder whether there is some secret formula that will help them create viral content. Sadly, there isn’t; but here are some things you can do to increase the chances of your blog post going viral:

1.Focus On Creating Large Volumes Of Good Quality Content

It’s important to keep in view that only good content will go viral and it’s unreasonable to expect that all your blog posts will be hit the popularity charts. But when you post a significant amount of great content regularly, that ups your chances of some of it going viral. Ensure your blog has a unique angle as well as a personal touch.

2.Get The #Title Right

The importance of having a great title for your blog post, can’t be overstressed. This is the very first thing #onlineaudiences will see. Aside from this, the title also has bearing on how your post gets indexed by search engines. A catchy title is one of the best ways to increase the chances of your post being shared.

3.The Perfect Balance of Original and Trending Content

It’s important to write about #trending yet original topics, rather than pen something on off-beat topics that most people aren’t aware of or care about. The one way to do this is to conduct research on sites such as #Reddit and #Quora as well as #Google .Trends to see what’s ‘in’. While picking a trending topic is crucial, the content you post needs to have a unique angle to it. In addition, add images and videos to your post, as this can increase the popularity of your post #phenomenally.

If you want to know more about  blogging and creating #ViralContent, please do not hesitate to contact us. We Can Build Your Business#smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!

#Blogs and #Content Writing From only £45

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4 Tips on How Good #Content & #Copywriting Can Improve Website Conversion Rates

When new users visit your website the first thing they will notice is your website’s design and layout. The second thing to catch their attention will be the #content. The website look and design is the magnet to attract visitors. The #copywriting makes sure that they linger and consider your products and services seriously. At We Can Build Your Business, we encourage you to consider the tips mentioned below, as they will most definitely help you to improve your website conversation rates.

1. Consider the Personality Profile of Your #TargetAudience

When you speak with someone, you modify your speech patterns and words according to the person’s age and personality. For example, you would’t speak to a child in the same way you would speak to an adult nor would you address someone in authority the same way you would to a close friend or family member. This principle also applies to your copywriting.  Create a personality profile for your target audience and determine whether they’re impulsive, logical, aggressive, or prone to kindness. You can shape your copywriting content according to the profile.

2. Use Active or #PowerWords

You need to use words that prompt your prospective customers to act or illicit a strong emotional response from them. You can do that through action words/power words. Action words, as the name suggests, describe an action. They include words like buy, sell, choose, listen, read, etc. When you use them in your copywriting content, you encourage your customers to act. Power words like proven, money, value, verified, surging, great, wonderful, etc, immediate catch the customer’s interest and act as subconscious triggers.

3. Users Will Skim Content – Write Accordingly

Your target audiences are never going to read every sentence in your copywriting content. They will usually  skim through the material and pick up on the most important points. You should write the content in a format that will allow your users to read the material easily. Include things like bullet points, headings and subheadings, and bold word or italicise words that you want your customers to focus on. If your content is too difficult to read, your customers will look elsewhere instead of making an effort to go through it carefully.

4. Unique Content for #UniquePages

Your website will have unique pages like the About Us page, Landing Pages, Homepage, etc. Product description pages are not unique because you need to provide correct facts and information on the product or service you are providing. The unique pages, on the other hand, are an opportunity to establish a more personal relationship with your customers and help them connect with your brand. You can speak in your own voice and craft a personality for your brand on these pages. For example, some brands sound fun, quirky, and sarcastic while some sound sophisticated and elegant. These personalities can help you connect with your prospective customers and encourage loyalty.

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

Articles/Blogs – £55 – 500 Words

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“Deal or No-Deal #Brexit” – Top Tips to Source Trade Outside of the #EU For Small Businesses

As we are in the final stages of our negotiation in departing from the #EuropeanUnion the government  is making contingency plans for the once-unthinkable prospect of a no-dea#Brexit … which has now become a realistic one. Now more than ever do we have to look at sourcing trade from outside the #EU and many small business owners are intimidated by the prospect.

We have to remain positive, the world has become smaller and bigger markets have opened up. Your company will experience tremendous growth if you sell your products in Middle Eastern, African, and Asian countries. In these crucial and uncertain times We Can Build Your Business,  encourage our clients to expand their reach and tap into emerging market.

Here are some helpful tips that can help you:

1.Determine the Best Markets for You 

Before you start selling to places outside the #EU, determine which markets will be most ideal for you. Markets of different countries are different so you need to determine which country will accept your product more easily before you go further. You can think of further expansion after you’ve established your product and brand in more favourable markets outside the EU.

2.Conduct Feasibility Assessments 

Just because you have a lucrative market doesn’t mean you can afford to send your products there. Consider the overall shipping cost, import taxes, and other such expenses, and determine if the profit margin you earn from sales will be worth the effort. If you gain too little profit for too much work, you should wait until your company is in more financially stable condition. The assessment can help you save money and ensure you don’t invest in a sinking venture.

3.Research the Laws of The Countries 

All countries have their own trade and commercial regulations. These regulations don’t mean you can’t conduct business in the regions. It just means that these countries won’t operate along the same lines as your own. For example, if you are a cosmetics brand from UK and want to sell your products in China, you need to consider Chinese laws. The country requires you to test the cosmetics on animals before you can sell the products there. If you’re a cruelty-free brand, you’ll have problem with this.

4.Look at Licenses and Permits

It’s a good idea to call in professionals for this process because they understand the legal jargon and can simplify the information for you. They will also explain what kind of licenses and permits you need to market and sell your products internationally. An expert counsellor will know which documents are important and help you fill all the information accurately. They will also keep an eye out for changes in the rules so you don’t accidently violate any laws.

5.Explore Preferred Marketing Channels 

Some countries have adapted to online or digital marketing, while others have not. If you want to sell your products in countries with fewer internet users, you need to use traditional marketing techniques like TV. You should launch your product only after your presence is established in this industry.

We Can Build Your Business  #smallbusinesssupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

TALK TO US TODAY

 e. hello@wecanbuildyourbusiness.com

 t. 0330 133 0092

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#Procrastination ….10 #Tips to Help You Get Things Done

Unfortunately, no matter how hard we try, sometimes it can be impossible for us to complete simple tasks that we know need to be done. It could be, finishing off some paperwork, or working on a new proposition or even just updating your website’s #Blog page. Whatever the job may be, some of us will do anything else in order to put it off. Obviously this can cause a drop in productivity and businesses need their level of output to be as high as possible at all times.

With this in mind, here are a few tips to help you avoid #Procrastination.

1.Make sure you working in the right #environment

This may be easier for some and not so, for others but the right environment can increase your productivity and make you happier in your work place. For example, if you work in an office you will not have too much control over the environment around you, however, if you are a remote worker or a #freelancer, then choose your location wisely. Don’t sit on the sofa at home with the TV on and expect your work to flow. Get yourself in an environment where you can concentrate and focus.

2.Know when you get your best work done

Not everybody suits the 9-5 ritual. Some people aren’t productive in the mornings and will spend those hours dithering until they have lunch before they get started on work. It’s not a valid excuse for #procrastination to say you’re not a morning person. If this is the case, you need to figure out the best times to work at your optimum and stick to it.

3.Learn how to #automate

Sometimes you may have far too many little jobs on the go at the same time and this may stop you from thinking straight– why not get smarter and automate your work. For your #SocialMedia updates like #Facebook #Twitter#Linkedin or #GooglePlus why not spend 1 hour per week scheduling your posts in #Buffer or #Hootsuite and then only worry about your social presence once a week? #CRMsystems like #SalesForce or #Zoho are advanced enough these days that can automatically send invoice reminders to your clients, or email updates of a new product you’re going to launch. Automating your work can be a massive time saver, especially to small businesses, and make your huge workload seem much less daunting.

4.Set yourself strict deadlines to keep

#Deadlines are good, they give you a time frame in which you have to keep to, in order to complete your work on time. If for whatever reason you don’t have a deadline for the work you are doing then you should set yourself one and stick to it. Working to a deadline gives you a sense of direction of how urgent a task is. If there is no time when you need to finish your job then you will just keep putting it off and off. Set yourself milestone reminders in your phone or your email of where you should be up to and when you need to be finished by.

5.Put your phone away

Mobile phones are most definitely an essential part of the business world today as everything is either available on mobile or moving to mobile. Unfortunately mobile phones can also be a huge distraction. You may have your work email on there and receive important updates – but you also have quick access to WhatsApp, Facebook, Twitter, Instagram and whatever other interesting apps and games you might have. No matter how much we love them and have them as a necessity, mobile phones have become a large part of our daily lives and they are a huge hindrance on productivity! Put your phone away, increase productivity and see the piles of work begin to disappear.

6.Don’t have dozens of tabs open on your browser.

It’s so easy when you are scrolling through Facebook or Twitter to just click on links that sound interesting and then leave those open on your computer. However, these are just distractions. Pages and pages of articles to distract you from the core activities you need to do. Try having an absolute maximum of 5 tabs at any one point then just see how much easier you find do your work!

7.Learn how to say “no”

“The difference between successful people and very successful people is that very successful people say “no” to almost everything.”

You don’t have to be afraid of saying “no” to other people in the office, if you use the right tone, it will not sound offensive or come across as being rude. Being able to refuse more work from others shows people that you are assertive and busy enough with your own responsibilities. It enables you complete your own work in a faster timeframe and then maybe when you have finished all your work, you can then go back and offer your assistance.

8.Create a progress chart

Get a big white board, pop it up in a highly visible place on your wall and clearly write down everything you need to do. This way people will see how busy you are and not want to distract you, and you will always have a reminder of where you are up to in progressing through all your jobs. Additionally a progress chart will ensure that you won’t forget a smaller task that you need to do.

9.Don’t be too proud to ask to for help if you need it

Sometimes the amount of work you have on the go can be too overwhelming and this may prevent you from completing it. In this case it is good to have the guts to step up and ask for help – share some of your workload so that you can really focus your mind on a few core tasks and get them completed to the best of your ability.

10.Remember the feeling of achievement you get when you complete a job

What better feeling is there in your job when you have completed a huge piece of work to a great standard? The waves of relief, pride and achievement you get is pretty difficult to top in the office – so why not harness these feelings and strive to get them more often. By remembering how great it feels to tick a task off your checklist you encourage yourself to accomplish this again and again!

It’s not always easy to follow these steps, but hopefully you will be able to implement some of these tips and see a real difference in your productivity at work.

Talk to us TODAY…..#WeCanBuildYourBusiness small business support in #Manchester  can offer solid advice to help small businesses grow confidently. We have a team of dedicated professionals who can help you.

E. hello@wecanbuildyourbusiness.com

T. 0330 133 0092

www.wecanbuildyourbusiness.com

 

Why #KPI’s are Crucial for #SME’s to Measure Business Objectives in 2018

Can you imagine a footballer taking a penalty blindfolded? Even if you were #CristianoRonaldo you would still struggle to hit the target with no vision. I f you do not know your where your targets are then you are going to find it extremely difficult to hit them.

Trying to #Market and #Manage your business effectively without measuring the right metrics is just as difficult.

Every business or industry needs to evaluate its success at reaching targets and track whether it has accomplished its goals and objectives. A key performance Indicator (KPI) is a measurable value that demonstrates just this.  Each #KPI has its own set of measurement criteria it must meet which will determine an accomplishment or a failure. Key performance indicators will also vary from industry to industry or business to business.

It is also very easy to get drowned in too much information and this may result in you not being able to identify the correct path forward to follow, it is therefore vital that a business has a set strategy and has a full understanding of its goals and objectives to achieve and exceed targets and expectations.

What makes a #KPI effective?

A KPI is only as valuable as the action it inspires a business or industry to take. In many cases  organisation’s  will blindly adopt industry-recognized KPIs and then wonder why that KPI doesn’t reflect their own business and therefore fails to bring a positive outcome.  In reality one of the most important aspects of KPIs is that they are a form of communication. If they abide by the same rules and best practices of any other form of communication they should be clear and relevant and as such the message will be absorbed more positively and therefore acted upon.

In terms of developing a strategy for formulating KPIs, your team should start with the basics and understand what your business goals and objectives are, how you plan on achieving them, and who can act on this information. This should be a repetitive process to identify the correct formula and should involve feedback from analysts, department heads and managers. As this fact finding mission unfolds, you will gain a better understanding of which business processes need to be measured with KPIs and with whom that information should be shared.

Be SMART about your KPIs 

Let’s look at the LETTERS as one way to evaluate the relevance of a KPI

SMART meaning  SPECIFIC , MEASUIRABLE, ATTAINABLE, RELEVANT, TIME-BOUND.

In other words: Is your objective Specific?

  • Can you Measure progress towards that goal?
  • Is the goal realistically Attainable?
  • How Relevant is the goal to your business?
  • What is the Time-frame for achieving this goal?

To be even SMARTER with your KPI’s evaluate and re-evaluate.

If you follow these two steps you can ensure you are continually assessing your KPIs and their relevance to your business. For example, if you’ve exceeded your sales target for the current year, you should determine if that’s because you set your goal too low or if that’s attributable to some other factor.

Some Examples of KPI’s

  • Sales KPI’s : Your competitive edge is a data-driven culture. You can provide your sales team with the KPI’s and metrics they require to be ahead of any competition, increase sales and close more deals.
  • Measure your sales growth over multiple time periods. This will enable you to see monthly or quarterly, highs and lows in your revenue and assist you with future forecasts and targets.
  • Measure and analyze your average order values. This KPI can be mixed with other KPI’s and metrics and give you more of an understanding of your customer purchase behaviour patterns.
  • A business may have one of its Key Performance Indicators as the percentage of its income that is generated from returning customers.
  • A school may focus its Key Performance Indicators on the academic grades achieved by its pupils.
  • A Customer Service Department may have one of its Key Performance Indicators : in line with overall company KPIs, percentage of customer calls answered in the first minute.

You may be serious about measuring your performance and consider #KPI’s as a valuable tool to manage your business’ performance, but if you do not have a robust process in place to develop these measures then there is a possibility you could be experiencing the following:

  • Measures are not being used because no-one really sees them as relevant to your Business Success and key objectives.
  • There are no clear links between your KPI measures and your Business Strategy.
  • You may not have a good idea on how to measure your goals, especially those which are intangible and your basic qualitative goals.

Are you measuring something meaningful? 

Some businesses may not appreciate the value of a KPI and if this is the case they may be falling foul to a common human error and that is “Lack of Communication.” The truth is that KPI’s are only as valuable as you make them.  A good KPI requires time, effort and you need the employees to buy into them to make them successful. While KPIs may have fallen out favour, their potential value remains in the hands of those that use them.

If people don’t share a single, sharply focused, easily imaginable vision of a result they want to create, any effort to measure that result will waste time. And if you do successfully get some measures established, it’s likely they just won’t stimulate the excitement and motivation needed to make the result happen.

Summary

In essence there are many different interpretations a business, industry or public service can measure its performance, but most importantly each goal or objective has to be measured to ensure it is successful and performing to a satisfactory level.

Understand, research, strategically plan, share and communicate effectively  to achieve successful #KPI’s.

Talk to us TODAY…..#WeCanBuildYourBusiness small business support in #Manchester  can offer solid advice to help small businesses grow confidently. We have a team of dedicated professionals who can help you.

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Video Marketing – How to get Your Business Going Viral on #Facebook

Marketing your business today is a far cry from what it used to be and keeping up with new trends in a digital media landscape where everyone is fighting for attention can be very challenging for most. It is a very different ballgame as the brave new world of #Digital Consumption is here to stay and the one of the most effective new ways of getting your business to go #Viral is #VideoMarketing.

30-60 second videos on platforms such as #Facebook can go viral very quickly and this is how it works….

Baiting viewers without being click bait –The secret is to bait viewers into watching the video, without becoming “click bait.”

A creative Video Marketing company will take your product or service and look closely at your target audience. They will then make a very explosive 30-60 second viral video that will easily attract attention with “buzzworthy stories and trendy topics” which people will want to like and share mainly because they are cool. The videos can accumulate hundreds of thousands of views and generate “warm data.” This is the trick as the company will then re-target your marketing campaign at your newly generated data rather than start from scratch which I am sure you will agree can only result in much higher conversion rates.

Most people would create a story with the “big message” either towards the end or halfway through but with viral videos it is completely different as they get the “big message” out there straight away. Facebook is a different world and this is how videos can go viral instantly.

The videos can be extremely #Silly and #Humorous or very #Heart-Wrenching but that is why they go viral.

So if you want to sell out of products or be booked up for services and generate more traffic to your website then this is a very effective way of doing it successfully.

Engage Visitors on Your Website with #VIDEO

The majority of website  visitors do not read through text, they quickly scan through it. In fact 80% of website visitors will watch a video and only 20% will actually read text in its entirety.  Use of video on your website will most certainly engage more visitors with your product or services.

If you feel you have a Cool Product or Service and you want it to go Viral then contact us TODAY

#WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

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10 Tips to Help You #StartUp a Business and Become a #SoleTrader

Becoming a self-employed #SoleTrader is a simple way to #StartUp  a business. Paperwork is generally minimal, accounting and record keeping can be quite straightforward and the benefits of being your own boss are numerous.
But #WeCanBuildYourBusiness,  recommend 10 Top Tips for you to consider.

1.Start Trading  –Setting up as a sole trader is a pretty straightforward business, you can really get up and running quite quickly. And the sooner you actually start doing business, the sooner you can earn some money, as any profit is yours.

2. Get a Diary- As it is you and solely you running your business and there are numerous day to day tasks that can make some huge demands on your time. Making sure you manage your time will be crucial to ensure you can efficiently tackle every necessary task. Learn to plan your time wisely by using a time management diary; break your day down hour by hour.

3. Consider the Taxman- As a sole trader you are legally responsible for completing your tax returns every year though a self assessment tax return as well as registering for VAT if your turnover exceeds the VAT threshold of £85,000. Remember you have to keep records of your business income and expenses. You don’t want to get into trouble with the #Taxman.

4. Send Invoices Quickly- As soon as you have completed the work you have been hired to do, make sure that you send your invoice out immediately. Email is probably the best option as it is fast and safe and it can’t get ‘lost in the post’. Make sure your invoice has all the relevant information such as total cost, payment terms and bank account details for the payment to be made to.

Use of an easy software package to manage your accounts and send invoices quickly – even from your mobile phone or tablet when you are “on the go” . Accounting Software packages such as #QuickBooks #Xero or #Kashflow are all very simple and easy to use.

5. Get Your Business Bank Account – Just because all the money you earn is yours, this doesn’t mean you should spend every penny of it. Remember you are still a business. You should set up a business bank account to get your business earnings paid into; then transfer your wages into your own personal account. That will help you to manage your money more effectively, and ensure you aren’t tempted to spend it all.

6. Make sure You Save, Save, Save – As a sole trader it’s your responsibility to raise any money needed for your business, from your own assets or from loans. With most small businesses struggling to even secure a loan (in this economic downturn) it makes more sense to save the money you do make – in case you need to invest it in new equipment, reinvest it into your business or to pay your tax bill.

7.Hire Staff if you need to – Contrary to popular belief, you can actually employ people as a sole trader business. If you find that you can’t do all the work yourself you can hire additional staff, though you will have to notify HM Revenue & Customs (HMRC) and collect income tax and national insurance contributions from your employees as well as run a Pay As You Earn (PAYE) payroll scheme.

8.Make sure you are Insured- Getting a good business insurance policy should be a top priority. Protecting yourself against the risks you can face as a business owner. Dependant on your business needs you may need public liability or professional liability insurance. And if you employ staff you are required by law to have employers’ liability insurance.

9. Consider incorporation- Remember just because you start your business as a sole trader doesn’t mean you have to trade as one for the rest of your life, you can change you business’ legal status, as your circumstances change. In some cases incorporation can reduce the amount of income tax you pay on your business profits as well as make you a separate legal entity from that of your business. Speak to a business adviser or accountant to find out the implications for your business.

10.  Get a Company Website, Get Social and Spread the WORD- Think of your website as being your greatest promotional tool. Your company website will communicate to the world all your business capabilities. if you are not on the internet and using #SocialMedia platforms in these times you virtually do not exist.

If you want to know more about being a sole trader and setting up a new business, please do not hesitate to contact us. #WeCanBuildYourBusiness in #Manchester can offer solid advice to help small businesses grow confidently.

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5 Top Tips to Help Small Businesses Attract More Local Customers

Small businesses can benefit from a strong local presence. They do not have to compete with big names and can utilise their resources more productively. However, the national market and the local market are entirely two different things, so you need to use different strategies to gain a foothold in either of them.

At #WeCanBuildYourBusiness, we recommend the 5 marketing techniques mentioned below to help you attract more local customers.

1.Establish a Good Local Business Presence Online 

Search engines provide a number of opportunities to local businesses but you need to establish your local business to take advantage of that. Here’s what you should do:

  • Claim your business on Google My Business and make sure your location is accurate on Maps.
  • Correct any mistakes in your online name, address, and phone number information. You don’t want to mislead your customers.
  • Use long-tail local keywords like “web design in London,” or “winter jackets in Manchester”. This will draw the local audience to your business.
  • Make sure your website is SEO friendly and compatible with the mobile platform.

2.Register in Local Directories 

People online will look at local directories when they want to find local businesses. You should register will all available local directories in your city to expand your presence online and gain more visibility. Local directories allow user submitted reviews so you can take advantage of that to draw more customers to your store. These reviews can convince prospects to try your products and services. Focusing on #hyperlocalmarketing will allow you to narrow down your target audience and gain more conversions for less investment.

3.Loyalty Programs and Local Discounts 

You can include loyalty programs and local discounts in your marketing strategy to draw customers. Your campaigns should show your customers that you’re one of them and want to serve the local community. Some businesses hesitate to offer these programs because they believe it would eat into their profits. However, loyalty programs and discounts will keep bringing your customers back to your business so your investment would have good returns.

4.Become Active on Social Media 

People like to connect with brands and establish a relationship with them. That’s one of the reasons why brands and businesses engage audiences on platforms like Twitter, Facebook, Instagram, Snapchat, etc. When you communicate regularly with your customers, you have a personal connection with them and can address their concerns quickly. This will help improve your reputation and bring more local customers to your doorstep.

5. Consider Rebranding 

Rebranding or changing your brand’s message can help you establish a deeper connection with your local customers. Marketing at the hyperlocal level should be more personal and relevant to the area of service. You can change your logo, brand message, and your entire marketing strategy to fit a local customer base. That would help in the long run.

If you want to know more attracting local customers, don’t hesitate to contact us. We Can Build Your Business will offer solid advice on small businesses. You can give us a call on 0330 133 0092 or fill in this contact us form.

If you want to know more about attracting local customers please do not hesitate to contact us. We Can Build Your Business can offer solid advice to help small businesses grow confidently.

TALK TO US TODAY. We have a team of dedicated professionals who are happy to assist you.

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10 Helpful #PR Tips to Help You Stand Out from the Crowd

Standing out from the crowd has never been more challenging. After all, we are busier communicating with each other and more connected globally than we’ve ever been.

At the time of writing, just under half the world’s population (46.1%) is online (that’s over 3,600,000,000 people).

We’re operating 1,231,343,424 websites and crafting, drafting and posting 5,000,000 blogs every 24 hours.

Every single second we’re sharing 7,000 tweets, uploading 729 images to Instagram, watching 125,406 videos on You Tube and conducting 54,000 Google searches (back in 1998 when it launched Google was handling a paltry 10,000 search queries per day).

So how do owner-managers like you make themselves heard above such a digital racket?

The answer is simple.

You don’t need to reach out to every single person online, on Facebook or Twitter.

In your niche business-to-business village you only have to target, engage and communicate with dozens, hundreds or thousands of customers and prospects, not millions, billions or trillions.

That’s a much less daunting prospect, one you can achieve with the right PR communications strategy and tactics in place to ensure your voice is heard loud and clear where it matters most.

However, before you launch any new PR and communications activity, why not give yourself a quick PR healthcheck.

Use my 10 essential steps as a guide to help you review how you can engage more effectively with your B2B community.

1 Always pursue perfection 
Try to be the best you can be at what you do. An obvious aspiration for all of us, no matter what our field of expertise. But it is your job to make sure this is a reality for your business now rather than a distant future pipe-dream. Remember, it takes just as much time and effort to something badly as it does to do it well.

2 Your true public image  
Everything you say and do, or don’t say and don’t do, contributes to your public image and how people will perceive you and your business. People always like to talk about a bad experience rather than a good one. Think of the things that really annoy you when you’re purchasing, engaging or building a business relationship! Then avoid doing them yourself.

3 Your  people count
As a business employing people, you’re only as effective as your weakest link. That’s why it is important to have the buy-in from your entire team when you’re striving to be the best. If you’re embarking on PR and communications activity, make sure your team is kept in the picture. Explain what you’re doing and why … and welcome positive feedback.  They are your ambassadors, frontline champions. Your PR and communications campaigns will work harder for you with their support.

4 Accumulate empirical evidence 
You are an expert in your chosen field. You want others to see you are too. Gather empirical evidence to show your expertise. Keep a project log to record progress.  Note challenges and how you’re resolving them.  Crucially, ask your client’s opinion about the job you’re doing and write their words down. Third-party endorsements are priceless (don’t forget to ask for their consent if you want to share their comments). Once banked, you can draw on the empirical evidence you’ve accumulated to show others that you have the expertise to meet their similar issues.

5 Express your expertise 
You’ve invested time, money and effort acquiring expertise in a niche field where you shine. You’ve also invested your energies into recording empirical evidence to show your expertise. Naturally you want to share this expertise with the people who need it. Existing and future customers who face challenges you can help solve. Opinion formers who influence how people think in your sector. Peers who will applaud your achievements. Creating and sharing content shows how you identify and solve the challenges faced in your niche business sector. Doing this on a regular on-going basis (rather than one-off campaigns) will help you become a recognised authority people respect and want to hear from. When you speak they will listen.

6 Reach out and share 
There are many ways to produce content to prove your expertise. These range from press releases, case studies and video to blogs, opinion pieces and speaker events. Use them all if you can. Similarly, share information across all available media platforms from traditional print and broadcast media to publishing content on your own website and via your own and third party social media and online tools. Use them all but make sure you specifically tailor content for each platform. We all have all our idiosyncratic ways of connecting and what applies to one person might not apply to the next. The skill is to take a great story and make it really bust a gut for you.

7 Benchmarking 
There are only two real benchmark figures that business owner-managers are truly interested in … sales and margins. Any other statistics, although important, are merely window dressing compared to the main attraction of carrying out profitable business. However, visits to your www, opens on e-mail newsletters and white paper downloads are terrific indicators that your PR and communications activity is reaching out to the right people. The stats are relevant as proofs that the busier you are, the more people you can engage with on a regular basis.  Remember, if you say and do nothing, nobody will be able to listen to your or discover your about business.

8 Talking or stalking? 
There is lots of really clever automation and ID software to inform you about the people you’re reaching with your PR and communications activity. However, that information is only going to be of use to you if you are remain relevant to them after you’ve captured their initial interest. Now you’ve grabbed their attention, regularly release and share more engaging content rather than try to get them to buy before they are read.  All the content you’re producing is building confidence in you and driving them towards a one-to-one conversation, which is going to be your best opportunity to convert interest and engagement into a profitable sale and sustained business relationship.

9: Busy bees! 
Successful PR and communications is a marathon, not a sprint. You want to plan your activity over a sustained period of time. Release and share content on an on-going regular planned proactive basis rather than adopting a frenzied shotgun approach, blasting away hoping you might hit something. You’ve created engaging killer content based on your expertise and solution solving credentials. You’ve built sharing platforms to reach out to existing customers and prospects. Your final part of your plan is to put together a release schedule, ideally covering a 12 month period and designed to co-incide with complementary activity taking place locally, nationally or internationally.

10: Make decisions 
When the late Tim Bacon, co-founder and owner of Living Ventures, spoke at a hospitality trade event in Manchester a few years ago, he talked about the importance of decision making. “You have got to keep making decisions. It does not matter if they are right or wrong because if you make a wrong decision and you’ve got the brains to decide that it is wrong you just change it for another decision and eventually you will start getting it right. That is the process of success, being prepared to make decisions and making mistakes.”

As Tim rightly implied, if you’re NOT making any decisions about PR and communications, then you’re merely going to be treading water, waiting for something to happen without any real attempt to control your own journey or pro-actively influence your destiny.

Author Andrew Field – AFC #Marketing Manchester

https://www.manchesterprofessionals.co.uk/profile/andrew-field-1

We Can Build Your Business  #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.

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#GDPR: What it Means for #GoogleAnalytics & #OnlineMarketing

The General Data Privacy Regulation (#GDPR) went into effect on 25 May 2018 and online marketers have been scrambling to ensure that their clients’ websites and #GoogleAnalytics efforts are in compliance with these the new standards. Since Google provides a large number of services to marketers, these the #GDPR changes have also brought about a change in the manner in which the Internet giant conducts business.

However, there is a lot of confusion and lack of clarity within the online digital community about exactly what’s the GDPR is and will be required to do in order to follow all the rules.

 GDPR-What Is It?

GDPR is essentially an extremely broad reform that has given citizens that reside in #EEA (European Economic) and Switzerland regions, a greater amount of control over the manner in which their personal data is collected and used in the online space. There are a lot of new rules that have been introduced, and some of the most significant changes include:

  • Organizations and companies are required to clearly state what information they are collecting, the manner in which it’s being collected, what it will be used for and whether it will be shared with anyone.
  • They are permitted to collect information only which is directly relevant for the intended use.
  • If the company that collects information decides at a later point to use it for some other purpose, they are required to gain permission from every individual again.
  • These new changes that also spell out the manner in which information needs to be provided to consumers. It is no longer permissible for this information to be hidden within lengthy privacy policies that are choc-a-bloc with legal jargon.
  • Consumers have the right to see the information that companies are collecting about them. If the information is incorrect, they can request that it be corrected.
  • Consumers can also revoke permission for all their information to be saved, in case they choose to switch to another service. The existing company is obligated to export the data to the new service provider.
  • Once a person’s information has been assimilated, but there are certain requirements in how the information can be stored and protected by. In case of any data breach, consumers are required to be notified within a matter of 72 hours.

Changes to #GoogleAnalytics

These are just a few of the important changes that have been brought in by the GDPR. Online marketers that use Google Analytics, now have to make changes in their clients account to ensure that it is set up to meet all the new GDPR requirements.

Google has rolled out new features that allow marketers the functionality to delete information of an individual user as requested.

New data retention settings have been introduced, that gives marketers control over the duration for which the data is stored.

The best way for marketers to ensure that the analytics processes they’re using are in compliance with GDPR is to start with ensuring the data they are collecting from consumers is relevant to the intended online marketing purpose.

We have lots more tips, FREE downloads and helpful advise that can help you. If you need more small business tips, please do not hesitate to contact us. #WeCanBuildYourBusiness #Manchester can offer solid advice to help small businesses grow confidently.

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