#FacebookLive – See how a Small Carpet Company From Grimsby went #Viral
In this highly competitive world, businesses need to step out of their comfort zone and use innovative marketing techniques to capture customer attention. Small businesses, in particular, need to step up their game in order to keep up with large enterprises and franchises. At We Can Build Your Business, we believe that live video and in particular #FacebookLive is a great way to stay visible and relevant.
What is Live Video?
Live video is available on a number of social media platforms, including #YouTube and #Facebook.
Live is the best way to interact with your customers in real time and answer any questions they may have about your business and services. You can hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going. It is also an excellent way to connect with your prospective customers and establish a personal relationship with them. If they like your personality, content, and individuality, they’ll be more likely to purchase your products or hire your services over your competitors.
We find that business owners often underestimate how much influence a personal connection has over the customer’s purchase decision. They hesitate to use live video and stick to more traditional forms of content. Here we have an example of how a small business was able to gain an amazing audience reach on Facebook because of their live video marketing campaign.
The Carpet Runners Story
Carpet Runners are a small family business based in Grimsby, Lincolnshire, UK. They provide hallway runners, event runners, stair runners, rugs, and carpet accessories. The company has a great marketing campaign already in place but they wanted to gain an edge over their competitors and decided to try out something unique and different. They decided to use Facebook live video as their platform.
Their first image post was on 18th of August 2016 and it generated a reach 3.8 million of which around 1.2 million were boosted or paid and 2.6 million were organic. This was a significant amount of attention for a small business based in the seaport town of Grismby as views, likes, comments and shares were coming from all over the UK. The owners realised the potential and decided to explore this form of marketing further.
They have posted live videos on a regular basis since and are achieving anything from 30,000 to 1.5 million views per video. They post consistently and have over 30 videos up on their Facebook business page. Having built up such a substantial engagement and reach they can post offers and information organically and receive fantastic results which is incredible through use of such an easy platform.
When they started this marketing campaign, they had received only 3,000 to 4,000 likes on their company profile page. Now they have over 55,000 likes and their viewership is still growing.
As you can see, live video marketing campaigns are very effective and can bring more visibility if you post the right content.
If you want to know more about using Facebook live video for marketing, please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in Manchester can offer solid advice to small businesses.
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