How Can Small Businesses Compete with Big Players in #SEO?
Small businesses and websites need to be on top of their marketing game to survive in a competitive industry. They don’t just need to keep up with the local competition from companies of the same sizes and capacities, but also with large companies with big advertising budgets. This can seem like an uphill task because large companies have more content, resources, money, and a better established reputation. But all hope isn’t lost; if you use the right strategies, you can still get ahead of them in the race.
1.Find a Niche and Stick With It
Most small businesses and websites tend to focus on a large number of products and services. They spread their resources thin trying to gain visibility through numbers but that strategy isn’t effective, especially against big players in the industry. You’ll see better results if you focus on a few niche specialities and products. That will allow you to narrow your focus and tap into a smaller market. For example, if you’re a small plumbing company with limited resources, you’ll be better off marketing to the residential plumbing industry instead of marketing for residential, commercial, and large-scale plumbing as well. Smaller niche markets will get you more visibility.
2.Long-Tail Keywords are Your Friend
Long-tail keywords also allow you to narrow your focus and concentration on a smaller audience. Most long-tail keywords include location names combined with specific products or services. You will sacrifice volume because you won’t be focusing on generic short keywords that attract a lot of audience. #SERPs for generic keywords are crowded and have many big players on top. SERPs for long-tail and specific keywords aren’t as competitive and leads generated here are more likely to convert.
For example, people searching for simple “leather shoes” won’t be as likely to convert as people searching for “brown leather Oxford shoes in Manchester.” Search engines consider relevance to the search query before they consider the reputation, popularity, content, and other such ranking factors. If your website has the most relevant results, it’ll rank higher than the big players.
3.Focus on Local #SEO & Google My Business
Small businesses and websites have a distinct advantage over big corporations when it comes to local SEO. This field is very location-specific; and to take advantage of it, you need to have a physical presence like a store or office in that locality. Here’s what you can do to benefit from your local presence:
- Set the foundation for your local SEO with Google Map pins, My Business account, and name, address, phone number data.
- Use local keywords in content and marketing.
- Post Updates and articles regularly on your Google My Business account.
- Attend or organise community events and shows.
- Create hyper-local content for your customers and discuss their common concerns.
- Engage local audience on social media and personalise your brand.
- Get local reviews.
If you want to know more about #SEO for small businesses, please do not hesitate to contact us. We Can Build Your Business #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.
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