How to Get the Most out of Your #ContentMarketing in 2019
#ContentMarketing certainly isn’t new as it has been around since the internet was introduced and marketers have been using content to drive traffic and generate leads. The only difference now is that people are finally seeing content as an integral part of their marketing strategy, whereas before it had been just something they did for the sake of doing it.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
When it comes to content marketing, we are all competing with each other for a moment of our target market’s time and attention. This is not an easy task and getting your voice heard among the competition can be quite frustrating. You have to be a step ahead and find unique content that is actually of interest to your readers and matters to them. This of course is not an easy task but you have to play hard to stay in the game.
We Can Build Your Business have put together 8 steps that can help you generate the most interest from the content you have available.
1.Plan Your Ideas & Topics Wisely
Everything starts with an idea. The key to doing anything well is execution but without an intriguing concept, there’s nothing to execute. When it comes to content marketing, coming up with a topic that will resonate and provide value to your target market is essential.
You know your market more than anyone else does. When deciding what topic to cover, make sure you know what your market is looking for. What are the questions they ask most often? What are the most popular search terms and phrases? What are the problems your content, products, and/or services typically solve? Use these questions to help you brainstorm a list of concepts that provide the answers. Once you have come up with an initial idea/topic, move on to the second step.
2.Research Your Ideas
When you find idea you really get excited about, it always seems like the most brilliant concept ever. It’s very rare, however, for the initial idea to be the best one. So don’t just jump on your initial topic and start cranking out content. Make sure to research the topic to see what else is already out there. It is also a good idea to identify audience pain points as this makes them sit up and listen to you as they are interested in reading solutions that can actually help them.
Unless you are reinventing the wheel, you will most likely find plenty of information on the subject you are trying to cover. Find a few articles that are relevant and have generated plenty of sharing and comments. The key is to always do in-depth research on what you are thinking about producing before you create it.
3.Fine Tune & Refine
At this point, you are finally ready to move forward. You have come up with a concept and researched the topic as best as you can. Now it’s time to fine tune your initial idea. Among all the content you were able to find for your initial topic, I am sure there’s something that hasn’t been covered in the best possible way. You could most likely narrow your initial topic and focus on some aspect that hasn’t been covered yet. This is your opportunity to provide something that isn’t widely available for your readers. Capitalize on what everyone else has missed providing to your market.
Now that you have the exact topic you think is going to do well, it’s almost time to move forward with content creation, as soon as you know what form that content will take.
4.Decide on the Best Format
There are many types of content, and all of them are effective in their own ways. Before you move forward with putting the content together, make sure you know the best form of content to produce. It could be an article, a video, an infographic, a white paper or anything else.
What would be the best type of content for the subject matter you are covering? Is it an instructional piece? If so, maybe it will do well as a video. Is it something that has a lot of data that would be useful for your readers to compare? That sounds like it would be good as an infographic. So basically, don’t just jump into creating something without thinking about how the content would best serve your readers.
In some cases, a single concept can be spun into many different types of content. For example: A long form article can be turned into a presentation with key points. If it’s an infographic, it can be turned into an article as well with mini-graphics and detailed explanation of each section. The key is to get the most out of your content. If a concept can take different forms, you should definitely utilize it so you can maximize the ROI of your content and all the research and expertise you’ve used to compile it.
5.Use Your Platforms Effectively
When you consider the best platforms, there are many that you can use. The first and one of the most critical ones is obviously your own blog, but, as mentioned above, each concept can take on different forms for each individual platform.
The chances of your content doing well is much higher when you have wider exposure and reach. Use Paid ads where you can to generate more engagements likes and follows.
A lot of people who could become your customers are hanging out on Social Media.
Whether it’s on #Facebook, #Instagram, #Twitter or #LinkedIn, growing your social media presence is important to get your business in front of more consumers and make more sales
But many business owners do not have enough time in the day to be constantly logging into all Social Media accounts and that is why making use of online tools can most definitely help.
Use of tools such as:
#Hootesuite, #Buffer, SproutSocial and #MeetEdgar will help you stay active on Social Media and save you lots of valuable time. You can manage all your accounts in one place at the same time and schedule posts weeks in advance. You can therefore post at preferred times when most users will see them and you can analyse how well your posts are performing. The tools will help you post regularly and effectively and improve your social Media presence.
6.Distribute Wisely & Engage with top Influencers Your Field
Content may be the king but without proper distribution, no one will ever see that king rule. You have heard it said and most likely experienced it as well—you can produce the best content out there, but without proper distribution, it won’t have the effect you want.
A great way is to make contact with the top influencers in your field. Use any excuse to communicate and build relationships with them. Compliment and comment on their posts. Having good relationships with the right influencers will help you enormously with the distribution of your content.
You should plan your distribution efforts very carefully. Utilize every platform to gain maximum exposure. Remember each #Platform has the potential to bring you new leads and more sales.
7. Measure Results
If you don’t pay attention to results, you will never know what needs to be done. This is why it’s key to measure how your content is doing. The best way to measure the ROI of your content depends on you and your business. If you are a blog whose revenue depends on traffic, pageviews is probably your key metric. If you are a service or product business, leads are key to seeing positive ROI from your content.
Always make sure to measure your content on all platforms. We have the opportunity to measure every single one of our efforts when it comes to content marketing, so make sure to utilize the data to its full extent.
If we knew instinctively how to make each and every type of content we produce go viral, we would all be in a very comfortable cash friendly position. As with any other type of marketing, content marketing isn’t a fool-proof solution when it comes to getting the word out. The idea you think will perform best sometimes winds up falling flat on its face. It happens. Sometimes what we expect doesn’t become reality.
If you follow these 8 steps, you are most likely already creating content that is much better than some competitors around you. So what if one plan you produced didn’t work that well? Do not worry as …. You have measured your effort and you now have a better idea as to what works and what doesn’t. As a matter of fact, you now have improved knowledge of what works on each individual platform. So go ahead and learn from your mistakes and your strokes of genius.
Content marketing is all about learning as you go and making the next creation better than the last one.
We Can Build Your Business #SmallBusinessSupport in Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success.
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