How to Improve Email Open & Response Rates
#Email has been around for a very long time but it still has a high level of influence on marketing.
While cold calling, and other forms of communication are effective, they may not strike the right balance between lack of disruption and personal contact as emails do. If implemented correctly, email marketing can lead to a lot of conversions and bring more traffic to your business.
Unfortunately, this all depends on the prospect opening the email in the first place. Many people simply delete emails from unfamiliar individuals and sources. If the email looks too promotional, they won’t bother reading it unless something catches their attention. The tips mentioned below can help you get the best results from your email marketing campaign:
1.The Subject line is the most Important Part of Your Email
The #SubjectLine is what compels the prospect to open the email. If the line isn’t convincing, they will record the email to the spam folder or delete without opening it. It’s important to invest some time and effort into the subject line and ensure it is clear, precise, and attention-grabbing. The best way to form good subject lines is to consider what prospects will respond well to and what fits into your brand. The subject line can include teasers, questions, announcements, and other such factors.
2.Choose the Right Time
Sending an email at the right time can have a big impact on the opening rates. For example, if you send the email late in the evening or night, the prospect may not open their inbox until the morning and therefore miss the message. They’re not open emails that sound promotional or come from strangers when they are other emails from personal and professional contacts competing for their attention. Research indicates that the best time to send emails is mid-morning. Prospects have their overnight correspondences by this time and can spare some attention to your email.
3.Be Precise and Brief
People don’t like to spend too much time on their emails and will barely glance at it even after they open it. It’s important to attract their attention with the first few lines if you want to get the best results from the campaign. Make sure the body of the email is straight to the point and concise instead of being long-drawn out and confusing.
4.Make sure the “Call to Action” is Specific and Clear
The #CTA should be clear and easy to access. For example, if you want the prospect to leave a review on social media or review websites, provide convenient links on the email and explain what they need to do. If the process is easy, they’re more likely to do it.
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