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- PPC and Paid Ads – This is one of the most common marketing strategies available. PPC stands for Pay-per-click. You create ads that would be placed online on search engines and websites. You need to bid on the keywords that you target with your ads. Every time a prospective customer clicks on the ad, you pay the amount you bid. This is the easiest way to increase your visibility and bring attention to your product.
- SEO – Search Engine Optimization is perhaps the most intimidating of all digital marketing in Manchester SEO involves a range of different techniques that include things like backlinking, on-site and off-site optimization, content creation, reputation management, local SEO, keyword research, etc. All these strategies come together to achieve one goal. This goal is to get more visibility on search engines and draw organic traffic to your website.
- Email Marketing This strategy has been around for a long time but it’s still very relevant and useful. Email marketing will get you high levels of conversion because you’re communicating directly with your prospective customers. However, you need to bypass the spam folder, get the prospective customer to open your email, and get them interested in the content. That requires the right strategy and content.
- Social Media Marketing –Today’s Word of Mouth Marketing, Powered by Technology – Social Media is the technology that connects people—whether it’s to share content or just to chat. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends.