WHAT IS PPC AND PAID ADS?
PPC stands for pay-per-click and it is one of the most common marketing strategies available.
You create ads that will be placed online, on search engines and websites. You need to bid on the keywords that you target with your ads and every time a prospective customer clicks on the ad, you pay the amount you bid. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. This is the easiest way to increase your visibility and bring attention to your product
Search engine advertising is one of the most popular forms of PPC. It allows a businesses to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to what their business may be offering. For example, if we bid on the keyword “PPC software,” the ad may show up on the top spot on the Google results page.
Each time the ad is clicked, it will send a visitor to your website and you will have to pay the search engine a small fee. When the PPC is working correctly then the fee is quite trivial as the visit may be worth a lot more than you actually pay for the click. Lets say you pay £1.50 for the click, but the click results in a sale of more than £150, then you can see that you have made a very healthy profit.
The Importance of Implementing a Winning Campaign….. PPC is all well and good but you need to ensure your campaign is going to work and this can only be done by thorough research and selecting the right keywords. These keywords then need to be placed into well organised campaigns and ad groups. Another consideration is that you set up dedicated landing pages which need to be optimised for conversions. Search engines will reward advertisers who can create relevant , intelligently targeted pay per click campaigns by charging them less for ad clicks. if your ad landing pages are useful and satisfying to useres, google will cahrge you less per click, leading to higher profits to your business.
What is Google AdWords? Google Awords is the single most popular PPC advertising system in the world. The AdWords platform allows businesses to create ads that appear on Google’s search engine and other Google properties.
AdWords operates on a pay-per-click model, in which advertisers bid on keywords and pay for each click on their advertisements. Each time a search is initiated, Google will dig into the pool of AdWords advertisers and it will then choose who will appear in the very valuable ad space on its search engine results page. The results are based on a combination of factors, including the quality and relevance of the keywords and ad campaigns as well as the size of the key word bids.
It can seem quite complicated and confusing but in essence Google will look at an advertisers “Ad Rank” which is a metric calculated by multiplying two key factors. The CPC Bid (The highest amount an advertiser is willing to spend) and the quality score (which looks at your click through rate and the quality of your landing page.) This system allows the winning advertisers to reach their potential customer at a cost that meets their budget. It works very much like an auction. We Can Build Your Business Small Business Support and Digital Marketing Manchester.