What Makes You Unique in #2019 – Be on Top of Your #USP
#USP STANDS FOR: UNIQUE, SELLING, PROPOSITION
So we ask …..What makes you more #unique, more #valuable, and more #visible in today’s market place?
A #USP is one of the basics of effective marketing and business which has stood the test of time. Simply put, your #USP is what makes your business different from everyone else and “Stand out From the Crowd”. A strong unique selling proposition can help you attract and retain customers. Your USP defines your company’s unique position in today’s competitive market, it is therefore a very important element of creating a business that customers love and more importantly trust!
A strong unique selling proposition lets you to stand apart from competitors and creates the desires and benefits that cater to your ideal target audience. It can help the customer by saving them time when they are considering buying a product or service, by stating “simply and clearly” why the product or service is different. It will therefore stand out from the competition. You can use a different USP for every product or service within your range. Alternatively you may chose to use a company-related USP, such as your company ethos being high levels of customer service.
Why is it Important?
Every business needs a USP to enhance its products or services. To stand out in today’s crowded market place you must be either BETTER or CHEAPER than your competitors.
The process of identifying a USP helps you focus on the key benefits that help you sell your products or services and contribute to your profits. You can also use your USP to provide a business focus and therefore improve the effectiveness of your promotion or sales activities.
How to create a USP for Your Business
Ask yourself what a customer may say………”Why should I do business with you?
As a business owner, you must empower your customers with a USP or unique selling proposition that makes them choose to do business with you every single time. You have that power! You just need to sit down, go through the exercises and make sure your USP is the right USP for your business. The right USP, is that in one phrase and lets the customer answer your question …..“ I know why I should do business with you.”
The USP is so compelling that hopefully your customer would not wish to look at a competitor. The USP is so convincing that the customer is sold on your product or service by just hearing it.
For many businesses, identifying a USP is not this easy. In fact, for more conventional companies, it can be very difficult. The best USPs directly address a specific need experienced by a company’s ideal customer. A great USP should also emphasise what individual quality separates a business from its competitors. .
Let’s look at some unique selling proposition examples from the past:
- “Fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Domino’s Pizza
- “The quicker, picker upper” Bounty Paper Towels
- “When your package absolutely, positively has to get there overnight” FedEx
- “It’s the real thing” Coca-Cola
- “Diamonds are forever …” DeBeers
- “The ultimate driving machine” BMW
- “The chocolate melts in your mouth, not in your hand” M&Ms
How a few words can change an entire industry:
Ten words catapulted a corner pizza store into the world leader in pizza delivery. They transformed the owner from a struggling college student into a billionaire. Those same ten words changed the face of the pizza business, and set a new standard in pizza delivery that every pizza business today must live up to.
Those 10 words …………...“Fresh, Hot Pizza Delivered in 30 Minutes or Less, Guaranteed.”
Your USP can be based off anything: price, product, guarantee, colour, ingredient, time frame, positioning, benefit, etc… It is the very essence of what you are offering. Your USP needs to be so compelling that it can be used as a headline that sells your product or service.
Your USP does not have to be a difficult task. Keep it simple. Once you come up with a few ideas then test them with other people (friends, family business associates) as they are more likely to give you their honest opinion.
Sometimes it can take years to come up with the right unique selling proposition for your business. Understand it’s a work of art that’s constantly being constructed and changes with your business.
Take the time and find a USP that works for you. Your USP is the force that drives your business and success. It can build your business into an empire so it’s worth making the effort.
If you want more information on #Marketing and #Growing your business in #2019, please do not hesitate to contact us. We Can Build Your Business #smallbusinesssupport in #Manchester can offer solid advice to small businesses. We are happy to help you as we have a team of professional partners on hand who can make a difference to your business success!
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