Why #VideoMarketing is the Future in 2018

Why #VideoMarketing is the Future in 2018

#VideoMarketing  is certainly the latest trend to hit the digital landscape and everybody  is talking about it right now. If you’ve been told that video marketing is the future… then  you’ve been told right.

Let’s have a look at the reasons WHY?

Since #digitaltechnology is getting cheaper and more readily available, more people are using mobile phones and tablets to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today’s cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Here are some video marketing stats provided by Wyzowl “The Sate of Video Marketing 2018 Report.”:

  • 81% of businesses use video as a marketing tool (63% increase from 2017).
  • 85% of people say they’d like to see more video from brands in 2018
  • 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017).
  • 95% of people have watched a video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the centre focus for the customers as well as businesses.

Here’s why you need to start video marketing: 

7 Benefits from Video Marketing in 2018 

Impacts Conversions and Sales

Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t.

Boosts Buying Behaviour

Video content gives brands and users to demonstrate the usage of products and services. No doubt, videos are frequently used for explaining how to use a product or for reviewing a certain product or service for other users to see. E-commerce giants like Amazon and Nykaa are leveraging video and using it to market their product. When you see somebody use or review a product through a video, it makes you feel more involved and connected to the brand. This influences your buying behavior and boosts sales for brands and businesses. For example, a short video released by a makeup brand like Nykaa explaining how to use particular product makes its viewers feel like they know how to use the product and exactly how it will work for them. Sharing video content is a great way to build rapport and trust with your target audience.

Perfect Social Media Post

The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works!

Visitors Spend More Time

Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable.

Videos are Attractive

If you were given two pieces of content, a blog and a video, which one are you more likely to consume? Our guess is the video! Visuals have always been more attractive than written content. A website or social media page that contains more visuals than text is likely to get more attention than one with only text. While big brands and businesses have already shifted to video content, smaller businesses are slowly adapting to video trends for marketing and online promotion. The attention span and preference of users is compelling brands and businesses to switch to video marketing for their business. Millions of videos are added to the internet on a daily basis, and we’re going to witness a surge in video content in 2018.

Bounce Rate

Businesses have taken to videos as a solution for a high bounce rate. Earlier, users would visit websites and exit rapidly thanks to non-engaging content on websites or landing pages. However, with the rise in video content as the most engaging form of content out there, brand and businesses have started using video on their website’s homepage or landing pages. How does this make a difference? Visitors who visit these landing pages are now forced to spend more time on these pages because they want to watch the video. It’s a successful way to decrease the bounce rate on your website while grabbing the attention of the visitor. This reflects the effectiveness of video marketing. Websites with videos rank fairly well on search engines and this, in turn, helps in increasing website traffic.

Best ROI

When we talk about marketing, video marketing gets the maximum return on investment. Visuals are always attractive and help keep a customer engaged. Statistics reveal that the average user spends 88% more time on a website that has a video. It is expected to receive better responses from customers on videos as compared to a written content.

it therefore has to be said that all Marketers and SME’s who want to excel in the marketing domain are utilizing videos for maximum impact and output. In turn, they are generating more leads and sales.


Finally ………. Video marketing is taking off this marketing season and social media and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018?

If you want to know more about good copywriting, please do not hesitate to contact us. #WeCanBuildYourBusiness  small business support in #Manchester can offer solid advice to small businesses. We are happy to help you  as we have a team of professional partners on hand who can make a difference to your business success.


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